wistia.com 59 D
🛡️ SEO 58 🤖 GEO 62 ⚡ Perf 34 🏗️ Arch 83

wistia.com — Global SEODiff Score 59/100

wistia.com
📊

wistia.com shows strong AI visibility with an ACRI of 76/100, outperforming 83% of indexed domains. Within the infrastructure vertical, this places wistia.com above the industry average of 58 —, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. The bloated 35.0× token ratio highlights an urgent need to clean up non-content markup, scripts, and navigation clutter. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

59
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (34) needs urgent attention.
🎯 Top Fix: Reduce token bloat (35×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 28, 2026 · 📋 API
📈 ACRI Trend 24 snapshots
Feb 22 Feb 28
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than wistia.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)62 × 0.40 = 24.8
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)83 × 0.15 = 12.4
Weighted sum = 14.5 + 24.8 + 6.8 + 12.4
Global SEODiff Score = 59 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
40
Structure
avg 36
42
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.3%
Rank #3141
+17 pts
Gap
AI (ACRI)
Top 17%
Score 76/100

wistia.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why wistia.com ranks here

Tech stackNext.js
RenderingSSR
Schema coverage1 blocks
Token bloat35.0×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

52 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

153 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 6
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — The Video Marketing Platform for Businesses | Wistia
  • ✓ og:description — Wistia is the video marketing platform for business. Create, host, market, and measure video content with our collaborative tools, and thrive with video.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

62/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
wistia.com
51
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 40/100 — Fair
Structured Elements 62 elements (62 lists, 0 rows, 0 headers)
Total Words1259
Raw Density4.9%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

50
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability50/100 — AI models can partially extract answers from this page
Crawl CostMedium (65/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

2%
🗑️ 98%
Useful Content (8.0 KB)Bloat (272.0 KB)
Token Bloat Ratio35.0× — Bloated

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage25 / 25 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 280.0 KB, but only 8.0 KB is text. 2% useful / 98% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (35.0×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 97.1% · SNR: 0.03 · Signal: 2046 / Noise: 69622 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/Qwen2.5-7B-Instruct-4bit) analyzed the extracted content of wistia.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Guide for building brand affinity through long-form, binge-worthy content
Target Audience
Marketers, business owners, content creators
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Unique approach to brand building through long-form, binge-worthy content
📊 Content Depth
5/10
⚡ Key Pain Points
• No structured FAQ schema
• Thin landing pages for features
Model: mlx-community/Qwen2.5-7B-Instruct-4bit · Analyzed: 2026-02-27 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Serveristio-envoy
CDN
HTTP Status200
Load Time3956 ms
Raw HTML Size280.0 KB
Visible Text Size8.0 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

3956 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

864
DOM nodes
280 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → s-maxage=31536000
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

83/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://wistia.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

142
internal links
5
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 51/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for wistia.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/wistia.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=wistia.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 218 pages · Deep-10

Homepage ACRI
51
Single-page score
+5
Consistent readability
Δ delta
Site-Wide ACRI
57
Avg across 218 pages · Range 31–72
Topical Cohesion
19%
Topical Drift
TF-IDF cosine similarity
Total Words
163106
Avg Bloat
148.2×
RAG Fractures [?]
208
⚠️
208 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 208 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://wistia.com/demo
Watch a Demo & Get Started for Free | Wistia
pricing 72 15.5× 3387 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-privy-launched-a-podcast-for-usd53-an-episode
How Privy Launched a Podcast for $53 an Episode — Wistia Customer Showcase
pricing 69 19.2× 1802 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-salesforce-made-the-story-of-sales
How Salesforce Made “The Story of Sales," a Documentary All About Selling — Wistia Customer Showcase
blog 69 18.9× 1794 ⚠️ RAG Fracture
https://wistia.com/learn/marketing/video-marketing-guide
Wistia's Guide to Video Marketing—Tips, Tricks, and Tactics
pricing 69 14.4× 4122 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-profitwell-built-and-launched-a-media-network
How ProfitWell Built and Launched a Media Network with 7 Binge-Worthy Shows — Wistia Customer Showcase
blog 69 18.1× 1946 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-hubspot-launched-weird-work-their-strangest-podcast-to-date
How HubSpot Launched “Weird Work”—Their Strangest Podcast to Date — Wistia Customer Showcase
blog 69 19.0× 1870 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/creative-corner-developing-onboarding-joei
Creative Corner: How 360Learning Developed a Documentary During a Pandemic — Wistia Customer Showcase
blog 69 17.1× 2147 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-buffer-broke-the-rules-with-breaking-brand
How Buffer Broke the Rules with "Breaking Brand"—A Narrative Business Podcast — Wistia Customer Showcase
pricing 69 15.7× 2289 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-ipullrank-launched-the-worlds-first-seo-movie
How iPullRank Launched The World’s First SEO Movie — Wistia Customer Showcase
pricing 69 16.8× 2188 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-lessonly-repurposed-a-book-into-a-video-series
How Lessonly Repurposed a Book into a Video Series — Wistia Customer Showcase
pricing 69 19.3× 1796 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/how-red-hat-launched-command-line-heroes-podcast
How Red Hat Created a Shorty-Nominated Podcast About Open Source Technology — Wistia Customer Showcase
blog 69 15.8× 2322 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/the-story-behind-beyond-black-friday-a-docuseries-by-klaviyo
The Story Behind "Beyond Black Friday," a Docuseries by Klaviyo — Wistia Customer Showcase
blog 69 14.0× 2488 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/the-story-behind-making-legacy-a-new-docuseries-by-people-of-story
The Story Behind “Making Legacy,” a New Docuseries by People of Story — Wistia Customer Showcase
blog 69 18.3× 1925 ⚠️ RAG Fracture
https://wistia.com/learn/showcase/the-story-behind-overheardatcoschedule-a-video-series-by-coschedule
The Story Behind "#OverheardAtCoSchedule," a Video Series by CoSchedule — Wistia Customer Showcase
blog 69 15.3× 2241 ⚠️ RAG Fracture
https://wistia.com/about/brand-affinity-marketing/step-one
The Brand Affinity Marketing Playbook - Wistia
about 69 14.8× 1303
https://wistia.com/about/brand-affinity-marketing
The Brand Affinity Marketing Playbook - Wistia
about 69 18.6× 1074
https://wistia.com/about/brand-affinity-marketing/step-three
The Brand Affinity Marketing Playbook - Wistia
about 69 15.1× 1365
https://wistia.com/about/video-marketing-guide
Wistia's Guide to Video Marketing—Tips, Tricks, and Tactics
pricing 69 14.4× 4123 ⚠️ RAG Fracture
https://wistia.com/learn/marketing/marketing-automation-marketo
Wistia + Adobe Marketo Engage Integration – Capture & Nurture Leads | Wistia
pricing 67 36.8× 1348 ⚠️ RAG Fracture
https://wistia.com/about/diversity-equity-inclusion-belonging
Diversity, Equity, Inclusion, and Belonging at Wistia | Wistia
pricing 67 43.2× 896 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/learn/ 118 58 0% 95.5× High JS Bloat
/integrations/ 36 55 0% 92.5× High JS Bloat
/product/ 22 61 0% 85.6× High JS Bloat
/about/ 15 60 0% 61.0× High JS Bloat
/explore/ 9 49 0% 169.6× High JS Bloat
/events/ 5 36 0% 2193.4× High JS Bloat
/resources/ 2 46 1% 165.2× Bot Blocked
/pricing/ 2 52 0% 179.1× Bot Blocked
/support/ 2 40 1% 256.8× Bot Blocked
/jobs/ 1 54 0% 69.9× High JS Bloat
/features/ 1 64 0% 91.9× High JS Bloat
/asset-license/ 1 64 0% 30.1× High JS Bloat
/contact/ 1 41 1% 442.6× Bot Blocked
/demo/ 1 72 0% 15.6× High JS Bloat
/about-wistia/ 1 41 1% 305.2× Bot Blocked
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/wistia.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to wistia.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
wistia.com (this site) 51 76 Next.js 35.0× 1
salve.pl 76 84 Custom / Proprietary 2.2× 1 Compare →
synapse.net 76 85 WordPress 3.6× 1 Compare →
designtex.com 76 86 WordPress 2.5× 1 Compare →
africatime.com 76 80 WordPress 2.3× 1 Compare →
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🎭

Bait & Switch Delta

C 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

64
Homepage ACRI
46
Inner Avg ACRI
+18
ACRI Delta
40%
Homepage Ghost
56%
Inner Avg Ghost
37
Drift Score [?]
Worst Inner Pages
41 60% blog https://wistia.com/learn/showcase/personalizing-your-trello-experience
61 60% pricing https://wistia.com/about
41 60% blog https://wistia.com/learn/showcase/creating-a-new-board-in-trello
🛡️

E-E-A-T Trust Signals

C 40/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

12 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

166
Total Links
12
Unique Domains
11.1
Avg/Page
7%
Diversity
instagram.com linkedin.com docs.wistia.com app.wistia.com releases.wistia.com security.wistia.com twitter.com support.wistia.com status.wistia.com tiktok.com
🏘️ Outbound Neighborhood Trust Avg Trust: 35.4

AI trust scores for the domains wistia.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to wistia.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Wistia",
  "url": "https://wistia.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://wistia.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 2% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Wistia?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Wistia does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Wistia work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Wistia."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for wistia.com:

Current Score
76
Projected Score
88
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history