tray.com.br 68 C
🛡️ SEO 75 🤖 GEO 67 ⚡ Perf 46 🏗️ Arch 85

tray.com.br — Global SEODiff Score 68/100

tray.com.br
📊

tray.com.br achieves a 78/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. In the infrastructure sector, tray.com.br outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (0%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A 18.5× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

68
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (46) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 6, 2026 · 📋 API
📈 ACRI Trend 17 snapshots
Feb 22 Mar 6
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than tray.com.br?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)75 × 0.25 = 18.8
🤖 AI Readiness / GEO (40% weight)67 × 0.40 = 26.8
⚡ Performance (20% weight)46 × 0.20 = 9.2
🏗️ Architecture & Trust (15% weight)85 × 0.15 = 12.8
Weighted sum = 18.8 + 26.8 + 9.2 + 12.8
Global SEODiff Score = 68 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
41
Structure
avg 36
42
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 7%
Rank #68525
+6 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

tray.com.br shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why tray.com.br ranks here

Tech stackWordPress
RenderingSSR
Schema coverage1 blocks
Token bloat18.5×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

75/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

53 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

126 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 14
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://tray.com.br
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → pt-BR
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

67/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, plodopitomnik-sad.ru (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
tray.com.br
57
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. plodopitomnik-sad.ru has schema coverage of 12 blocks and uses Express. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 41/100 — Fair
Structured Elements 181 elements (181 lists, 0 rows, 0 headers)
Total Words3530
Raw Density5.1%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

53
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability53/100 — AI models can partially extract answers from this page
Crawl CostHigh (70/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

5%
🗑️ 95%
Useful Content (23.5 KB)Bloat (412.1 KB)
Token Bloat Ratio18.5× — Heavy

Multimodal Readiness

Visual Context9% Optimized for Vision
Image Alt Coverage101 / 1099 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 9% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 94.6% · SNR: 0.06 · Signal: 6016 / Noise: 105505 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of tray.com.br and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Sua Loja Virtual TRAY provides a comprehensive e-commerce platform and related courses to help businesses of all sizes build and
Target Audience
Small business owners, entrepreneurs, e-commerce store managers, online sellers, and businesses looking to expand their online presence.
Pricing Model
Tiered subscription model: Start ($19/month), Basic ($49/month), Growth ($85/month), Expansion ($189/month), Advanced ($200/month), and Corporate (custom pricing). Annual discounts are available.
🔗 Integration Partners
SlackMarketplaces (30+)WhatsAppFacebookInstagramTikTok
🛡️ Compliance Standards
SSLGDPR
🏆 Competitive Moat
The platform’s extensive feature set, including a vast number of native resources (600+), coupled with its course-based learning ecosystem (E-tray + E-comClass) and a strong focus on marketplace integration, creates a significant barrier to entry for competitors.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Template comparison pagesIntegration directory pages
⚡ Key Pain Points
• Lack of structured FAQ schema
• Thin landing pages for features
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time978 ms
Raw HTML Size435.6 KB
Visible Text Size23.5 KB

Performance & Speed

46/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

978 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

4358
DOM nodes
436 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

85/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://tray.com.br/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

105
internal links
12
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → pt-BR
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 57/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for tray.com.br
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/tray.com.br" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=tray.com.br" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 54 pages · Deep-10

Homepage ACRI
57
Single-page score
-3
Consistent readability
Δ delta
Site-Wide ACRI
55
Avg across 54 pages · Range 36–67
Topical Cohesion
17%
Topical Drift
TF-IDF cosine similarity
Total Words
88990
Avg Bloat
37.0×
RAG Fractures [?]
26
⚠️
26 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 26 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://tray.com.br/parceiros
Parceiros Certificados Tray | Agências e Especialistas
pricing 67 11.1× 4976 💰 Pricing
https://tray.com.br/lps/loja-virtual-mp
Sua Loja Virtual TRAY
pricing 67 27.5× 2512 ⚠️ RAG Fracture
https://tray.com.br/lps/lojista-fisico
Lojista Físico Tray
pricing 67 27.6× 2596 ⚠️ RAG Fracture
https://tray.com.br/lps/criar-loja-virtual
Crie sua Loja virtual com a Tray!
pricing 67 27.3× 2732 ⚠️ RAG Fracture
https://tray.com.br/evolucoes
Tray Evoluções: Novidades e Melhorias da Plataforma
pricing 64 16.1× 3408 💰 Pricing
https://tray.com.br/partners
Programa de Parceiros Tray | Seja um Partner
pricing 59 35.7× 690 💰 Pricing
https://tray.com.br/live-shop
Venda mais com a Live Shop Tray
pricing 59 27.8× 2692 ⚠️ RAG Fracture
https://tray.com.br/google-ads
Google Ads | Gestão Profissional de Campanhas
pricing 59 25.7× 2836 ⚠️ RAG Fracture
https://tray.com.br/planos-precos
Planos E-commerce | A partir de R$ 19/mês - Tray
pricing 59 31.9× 2237 ⚠️ RAG Fracture
https://tray.com.br/whatsapp
Vender pelo WhatsApp de forma profissional
pricing 59 27.2× 2777 ⚠️ RAG Fracture
https://tray.com.br/instagram
Como vender pelo Instagram com a Tray!
pricing 59 26.5× 2796 ⚠️ RAG Fracture
https://tray.com.br/tray-pagamentos
Gateway de Pagamento | Taxas Reduzidas - Tray
pricing 59 29.2× 2584 ⚠️ RAG Fracture
https://tray.com.br/email-marketing
Integração E-mail marketing da Tray
pricing 59 28.5× 2684 ⚠️ RAG Fracture
https://tray.com.br/corporativo
Tray Corporativo | E-commerce para Grandes Negócios
pricing 59 33.9× 1177 💰 Pricing
https://tray.com.br/aspectos-legais
Aspectos Legais para contratação de serviços Tray
pricing 59 29.7× 606 💰 Pricing
https://tray.com.br/lps/integracao-tray-envios
Integração Tray Envios: Logística Fácil
pricing 59 21.9× 798 💰 Pricing
https://tray.com.br/afiliado-loja-virtual
Venda mais com parceiros e afiliados Tray
pricing 59 27.8× 2586 ⚠️ RAG Fracture
https://tray.com.br/aplicativo-tray
Aplicativo Tray: Gerencie sua Loja Virtual Onde Você Estiver
pricing 59 27.9× 2631 ⚠️ RAG Fracture
https://tray.com.br/lps/google-pmax
Central do google ADS e Pmax Tray
pricing 59 20.9× 610 💰 Pricing
https://tray.com.br/emissor-de-notas
Emissor de NFe | Automático e Gratuito - Tray
pricing 59 28.1× 2653 ⚠️ RAG Fracture
Showing 20 of 54 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/segmentos/ 9 49 0% 45.4× High JS Bloat
/lps/ 6 61 0% 26.7× High JS Bloat
/tray-envios/ 1 56 0% 38.4× High JS Bloat
/mercado-livre/ 1 56 0% 28.9× High JS Bloat
/partners/ 1 59 0% 35.7× High JS Bloat
/tiktok-shop/ 1 59 0% 26.5× High JS Bloat
/tray-pagamentos/ 1 59 0% 29.2× High JS Bloat
/amazon/ 1 56 0% 29.8× High JS Bloat
/quero-ser-parceiro/ 1 56 0% 33.1× High JS Bloat
/loja-demo/ 1 46 0% 60.4× High JS Bloat
/contratos-e-politicas/ 1 46 0% 64.2× High JS Bloat
/live-shop/ 1 59 0% 27.8× High JS Bloat
/instagram/ 1 59 0% 26.5× High JS Bloat
/corporativo/ 1 59 0% 33.9× High JS Bloat
/afiliado-loja-virtual/ 1 59 0% 27.8× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 54 pages
wa.me ×54
lp.tray.com.br ×49
basedeconhecimento.tray.com.br ×49
lwsa.tech ×49
instagram.com ×48
youtube.com ×48
facebook.com ×48
linkedin.com ×48
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/tray.com.br

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to tray.com.br. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
tray.com.br (this site) 57 78 WordPress 18.5× 1
nordicwelfare.org 82 90 WordPress 4.9× 1 Compare →
subpng.com 82 90 WordPress 5.5× 2 Compare →
groepen.nl 82 90 WordPress 3.3× 2 Compare →
thanet.gov.uk 82 89 WordPress 2.7× 2 Compare →
mymc.jp 82 91 WordPress 4.4× 7 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite tray.com.br when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to tray.com.br. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 5% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Com?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Com does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Com work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Com."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for tray.com.br:

Current Score
78
Projected Score
86
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history