swindonadvertiser.co.uk 64 C
🛡️ SEO 47 🤖 GEO 75 ⚡ Perf 39 🏗️ Arch 99

swindonadvertiser.co.uk — Global SEODiff Score 64/100

swindonadvertiser.co.uk
📊

At 65/100, the ACRI for swindonadvertiser.co.uk indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Compared to other infrastructure sites (avg score: 57), swindonadvertiser.co.uk performs above the benchmark, suggesting strong competitive positioning in AI search. The rendering approach is hybrid, with a moderate ghost ratio of 15% — most content is accessible without JS, though some elements are client-rendered. A 8.7× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

64
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (39) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than swindonadvertiser.co.uk?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)47 × 0.25 = 11.8
🤖 AI Readiness / GEO (40% weight)75 × 0.40 = 30.0
⚡ Performance (20% weight)39 × 0.20 = 7.8
🏗️ Architecture & Trust (15% weight)99 × 0.15 = 14.8
Weighted sum = 11.8 + 30.0 + 7.8 + 14.8
Global SEODiff Score = 64 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
94
Rendering
avg 93
29
Structure
avg 36
2
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 5%
Rank #48060
+41 pts
Gap
AI (ACRI)
Top 45%
Score 65/100

swindonadvertiser.co.uk punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why swindonadvertiser.co.uk ranks here

Tech stackCustom / Proprietary
RenderingHybrid
Schema coverage1 blocks
Token bloat8.7×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

47/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

48 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

133 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 78
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.swindonadvertiser.co.uk/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

75/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, plodopitomnik-sad.ru (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
swindonadvertiser.co.uk
46
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. plodopitomnik-sad.ru has schema coverage of 12 blocks and uses Express. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 15%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 29/100 — Low
Structured Elements 33 elements (33 lists, 0 rows, 0 headers)
Total Words1329
Raw Density2.5%
💡Low structure score (29/100). Your content appears as a wall of text with few structured HTML elements. You have 33 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

44
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability44/100 — AI models can partially extract answers from this page
Crawl CostMedium (65/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

11%
🗑️ 89%
Useful Content (52.2 KB)Bloat (401.5 KB)
Token Bloat Ratio8.7× — Normal

Multimodal Readiness

Visual Context99% Optimized for Vision
Image Alt Coverage139 / 141 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 88.5% · SNR: 0.13 · Signal: 13365 / Noise: 102785 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/gemma-3-4b-it-qat-4bit) analyzed the extracted content of swindonadvertiser.co.uk and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This website provides a historical archive of Swindon, UK, featuring news articles, photographs, and interviews from local publications, offering a
Target Audience
Local history enthusiasts, residents of Swindon, researchers, and those interested in Swindon's cultural and social development.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Unique local historical content and a strong community connection through nostalgia and local news.
📊 Content Depth
6/10
⚡ Key Pain Points
• Lack of structured content organization
• Limited searchability due to reliance on archived articles
Model: mlx-community/gemma-3-4b-it-qat-4bit · Analyzed: 2026-03-02 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score50/100
Server
CDN
HTTP Status200
Load Time1562 ms
Raw HTML Size453.7 KB
Visible Text Size52.2 KB

Performance & Speed

39/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1562 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1799
DOM nodes
454 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=120
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googlesyndication.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

99/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.swindonadvertiser.co.uk/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

388
internal links
14
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 46/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for swindonadvertiser.co.uk
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/swindonadvertiser.co.uk" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=swindonadvertiser.co.uk" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 52 pages · Deep-10

Homepage ACRI
46
Single-page score
+8
Consistent readability
Δ delta
Site-Wide ACRI
54
Avg across 52 pages · Range 30–61
Topical Cohesion
11%
Topical Drift
TF-IDF cosine similarity
Total Words
29248
Avg Bloat
234.8×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://swindonadvertiser.co.uk/features
Features news from the Swindon Advertiser
pricing 61 110.4× 752 💰 Pricing
https://www.swindonadvertiser.co.uk/sport/
Sport | Swindon Advertiser
pricing 61 119.4× 552 💰 Pricing
https://www.swindonadvertiser.co.uk/crime/
Crime news from the Swindon Advertiser
pricing 61 106.7× 765 💰 Pricing
https://www.swindonadvertiser.co.uk/yoursay/blogs/
Read and submit to our blogs, views, opinions, columns, letters and more to the Swindon Advertiser
pricing 61 96.8× 831 💰 Pricing
https://www.swindonadvertiser.co.uk/news/
News | Swindon Advertiser
pricing 61 104.0× 786 💰 Pricing
https://www.swindonadvertiser.co.uk/news/traffic/
Traffic and Travel news from the Swindon Advertiser
pricing 61 105.6× 776 💰 Pricing
https://www.swindonadvertiser.co.uk/news/politics/
Politics News | Swindon Advertiser
pricing 61 105.7× 777 💰 Pricing
https://www.swindonadvertiser.co.uk/news/property/
Property and Planning News | Swindon Advertiser
pricing 61 99.2× 829 💰 Pricing
https://www.swindonadvertiser.co.uk/news/business_news/
Business, jobs and company news in Swindon
pricing 61 112.2× 730 💰 Pricing
https://www.swindonadvertiser.co.uk/news/health/
Health news from the Swindon Advertiser
pricing 61 113.5× 722 💰 Pricing
https://www.swindonadvertiser.co.uk/news/camera_club/
Camera Club news from the Swindon Advertiser
pricing 61 113.8× 722 💰 Pricing
https://www.swindonadvertiser.co.uk/news/nostalgia/
Swindon nostalgia: Looking back over the history of the town
pricing 61 107.3× 766 💰 Pricing
https://www.swindonadvertiser.co.uk/sport/swindontown/
Swindon Town FC News and Transfers | Swindon Advertiser
pricing 61 97.0× 826 ⚠️ RAG Fracture
https://www.swindonadvertiser.co.uk/sport/speedway/
Speedway news and results from the Swindon Advertiser, Wiltshire
pricing 61 105.3× 786 💰 Pricing
https://www.swindonadvertiser.co.uk/sport/icehockey/
Wiltshire Ice Hockey news and results From the Swindon Advertiser.
pricing 61 105.5× 778 💰 Pricing
https://www.swindonadvertiser.co.uk/sport/generalsport/
Swindon Sport news, Wiltshire Sport results - From the Swindon Advertiser.
pricing 61 129.2× 513 💰 Pricing
https://www.swindonadvertiser.co.uk/leisure/lifestyle/
Lifestyle news from the Swindon Advertiser
pricing 61 99.3× 825 💰 Pricing
https://www.swindonadvertiser.co.uk/leisure/music/music_news/
Music news from the Swindon Advertiser
pricing 61 111.1× 734 💰 Pricing
https://www.swindonadvertiser.co.uk/leisure/music/festivals/
Festivals news from the Swindon Advertiser
pricing 61 109.2× 747 💰 Pricing
https://www.swindonadvertiser.co.uk/leisure/theatre/
Theatre/Comedy news from the Swindon Advertiser
pricing 61 113.2× 720 💰 Pricing
Showing 20 of 52 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/leisure/ 11 61 1% 108.0× Bot Blocked
/sport/ 9 52 1% 212.3× Bot Blocked
/yoursay/ 9 55 1% 139.7× Bot Blocked
/news/ 8 61 1% 107.7× Bot Blocked
/homes/ 3 40 1% 775.5× Bot Blocked
/cars/ 3 50 1% 533.4× Bot Blocked
/li/ 2 40 1% 304.1× Bot Blocked
/features/ 1 61 1% 110.4× Bot Blocked
/contact/ 1 51 1% 66.6× Bot Blocked
/trade_directory/ 1 47 0% 42.2× High JS Bloat
/young-reporter/ 1 41 1% 238.9× Bot Blocked
/eeditions/ 1 30 1% 1802.4× Bot Blocked
/crime/ 1 61 1% 106.7× Bot Blocked
/newspaper-archive/ 1 50 1% 92.1× Bot Blocked
🔗
Outbound External Citations
0 unique external domains cited across 52 pages
directory.swindonadvertiser.co.uk ×52
newsquest.co.uk ×52
exchangeandmart.co.uk ×51
leap.swindonadvertiser.co.uk ×51
newsquest.newsprints.co.uk ×51
twitter.com ×51
ipso.co.uk ×51
facebook.com ×51
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/swindonadvertiser.co.uk

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to swindonadvertiser.co.uk. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
swindonadvertiser.co.uk (this site) 46 65 Custom / Proprietary 8.7× 1
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📊 Semantic Share of Voice

How often would an AI cite swindonadvertiser.co.uk when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to swindonadvertiser.co.uk. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Co",
  "url": "https://swindonadvertiser.co.uk",
  "logo": "https://swindonadvertiser.co.uk/resources/images/17401528/",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Co",
  "url": "https://swindonadvertiser.co.uk",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://swindonadvertiser.co.uk/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Co?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Co does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Co work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Co."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for swindonadvertiser.co.uk:

Current Score
65
Projected Score
81
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history