shl.se 45 D
🛡️ SEO 7 🤖 GEO 55 ⚡ Perf 59 🏗️ Arch 63

shl.se — Global SEODiff Score 45/100

shl.se
📊

The AI-Readiness profile for shl.se is strong: an ACRI of 79/100 places it ahead of 91% of domains in the index. Within the infrastructure vertical, this places shl.se above the industry average of 57 —, suggesting strong competitive positioning in AI search. The rendering approach is hybrid, with a moderate ghost ratio of 30% — most content is accessible without JS, though some elements are client-rendered. A 50.0× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

45
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (7) needs urgent attention.
🎯 Top Fix: Reduce token bloat (178×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than shl.se?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)7 × 0.25 = 1.8
🤖 AI Readiness / GEO (40% weight)55 × 0.40 = 22.0
⚡ Performance (20% weight)59 × 0.20 = 11.8
🏗️ Architecture & Trust (15% weight)63 × 0.15 = 9.4
Weighted sum = 1.8 + 22.0 + 11.8 + 9.4
Global SEODiff Score = 45 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
84
Rendering
avg 93
100
Structure
avg 35
0
Schema
avg 10
75
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 12%
Rank #119017
Aligned
Gap
AI (ACRI)
Top 9%
Score 79/100

shl.se has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why shl.se ranks here

Tech stackCloudflare Pages
RenderingHybrid
Schema coverage0 blocks
Token bloat50×+

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

7/100 25 % of Global Score 🟡 Medium Confidence

📝 Title Tag

13 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

0 chars
Missing

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 12
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → sv
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

55/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
shl.se
46
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

👻
Shadow Content Detected: 30% of your page token budget is trapped in non-rendered regions (JavaScript-dependent content invisible to AI crawlers). Combined with 177.9x token bloat, AI models are using most of their context window on noise instead of your real content. This dramatically increases hallucination probability — models fill the gap with made-up facts.
Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 30%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 100/100 — Excellent
Structured Elements 105 elements (105 lists, 0 rows, 0 headers)
Total Words343
Raw Density30.6%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

52
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability52/100 — AI models can partially extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (2.2 KB)Bloat (395.2 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context3% Optimized for Vision
Image Alt Coverage1 / 40 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 397.4 KB, but only 2.2 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 3% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 99.4% · SNR: 0.01 · Signal: 571 / Noise: 101160 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score75/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time550 ms
Raw HTML Size397.4 KB
Visible Text Size2.2 KB

Performance & Speed

59/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

550 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

851
DOM nodes
397 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=90, s-maxage=90
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

63/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

91
internal links
37
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → sv
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 46/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for shl.se
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/shl.se" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=shl.se" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 10 pages · Deep-10

Homepage ACRI
46
Single-page score
-27
Severe hidden bloat
Δ delta
Site-Wide ACRI
19
Avg across 10 pages · Range 19–19
🔍
Hidden Bloat Detected

Homepage scores 46, but internal pages average only 19 — a -27-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Total Words
220
Avg Bloat
1134.7×
Ext. Citations
23
Page Type ACRI Token Bloat Words Status
https://shl.se/pricing
SHL
pricing 19 1135.2× 22
https://shl.se/about
SHL
about 19 1135.2× 22
https://shl.se/features
SHL
product 19 1134.5× 22
https://shl.se/products
SHL
product 19 1134.5× 22
https://shl.se/docs
SHL
docs 19 1134.5× 22
https://shl.se/blog
SHL
blog 19 1134.5× 22
https://shl.se/case-studies
SHL
social-proof 19 1134.5× 22
https://shl.se/contact
SHL
support 19 1134.5× 22
https://shl.se/faq
SHL
support 19 1134.5× 22
https://shl.se/integrations
SHL
integrations 19 1134.5× 22
🔗
Outbound External Citations
23 unique external domains cited across 10 pages
instagram.com ×10
svenskaspel.se ×10
seb.se ×10
telia.se ×10
youtube.com ×10
amazon.se ×10
oakley.com ×10
xlbygg.se ×10
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/shl.se

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to shl.se. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
shl.se (this site) 46 79 Cloudflare Pages 177.9× 0
televzr.com 47 74 Cloudflare Pages 175.0× 0 Compare →
isaacguru.com 53 76 Cloudflare Pages 179.2× 1 Compare →
difhockey.se 41 79 Cloudflare Pages 173.9× 0 Compare →
frolundahockey.com 47 79 Cloudflare Pages 170.9× 0 Compare →
redeemer.com 49 79 Cloudflare Pages 170.2× 0 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to shl.se. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Shl",
  "url": "https://shl.se",
  "logo": "https://sportality.cdn.s8y.se/team-logos/shl1_shl.svg",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Shl",
  "url": "https://shl.se",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://shl.se/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 0% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Shl?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Shl does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Shl work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Shl."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for shl.se:

Current Score
79
Projected Score
97
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history