rippling.com 58 D
🛡️ SEO 63 🤖 GEO 64 ⚡ Perf 34 🏗️ Arch 65

rippling.com — Global SEODiff Score 58/100

rippling.com
📊

The AI-Readiness profile for rippling.com is strong: an ACRI of 83/100 places it ahead of 97% of domains in the index. Compared to other education sites (avg score: 58), rippling.com performs above the benchmark, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. Heavy markup overhead (50.0× bloat) forces AI systems to wade through excess code before finding useful information. Structured data coverage is solid at 2 blocks, covering core entities — expanding to include FAQ or Breadcrumb schemas could strengthen the profile further. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

58
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (34) needs urgent attention.
🎯 Top Fix: Reduce token bloat (59×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 23 snapshots
Feb 22 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than rippling.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)63 × 0.25 = 15.8
🤖 AI Readiness / GEO (40% weight)64 × 0.40 = 25.6
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)65 × 0.15 = 9.8
Weighted sum = 15.8 + 25.6 + 6.8 + 9.8
Global SEODiff Score = 58 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
44
Structure
avg 36
84
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1%
Rank #14110
Aligned
Gap
AI (ACRI)
Top 3%
Score 83/100

rippling.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why rippling.com ranks here

Tech stackNext.js
Industryeducation
RenderingSSR
Schema coverage2 blocks
Token bloat50×+

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

63/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

58 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

120 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 7
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.rippling.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✓ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Rippling: #1 Workforce Management System | HR, IT, Finance
  • ✓ og:description — Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

64/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the education sector, educationdirectory.com.au (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
rippling.com
54
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. educationdirectory.com.au has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 44/100 — Fair
Structured Elements 99 elements (99 lists, 0 rows, 0 headers)
Total Words1676
Raw Density5.9%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ✅ Present
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
✅ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

61
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability61/100 — AI models can partially extract answers from this page
Crawl CostHigh (100/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (11.7 KB)Bloat (683.7 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context14% Optimized for Vision
Image Alt Coverage21 / 145 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 695.4 KB, but only 11.7 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 14% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 98.3% · SNR: 0.02 · Signal: 2997 / Noise: 175037 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time1452 ms
Raw HTML Size695.4 KB
Visible Text Size11.7 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1452 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2651
DOM nodes
695 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=0, must-revalidate
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
optimizely.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

65/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

231
internal links
16
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 54/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for rippling.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/rippling.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=rippling.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 6 pages · Deep-10

Homepage ACRI
54
Single-page score
+2
Consistent readability
Δ delta
Site-Wide ACRI
56
Avg across 6 pages · Range 47–63
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
5245
Avg Bloat
397.8×
RAG Fractures [?]
5
⚠️
5 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 5 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://rippling.com/pricing
The leading platform for companies that want to grow faster
pricing 63 146.5× 1409 ⚠️ RAG Fracture
https://rippling.com/integrations
Push Your Apps to Perform At Their Best | Rippling
pricing 63 100.2× 1325 ⚠️ RAG Fracture
https://rippling.com/products
Explore Rippling’s Product Ecosystem | Rippling
pricing 58 133.2× 1093 ⚠️ RAG Fracture
https://rippling.com/contact
Contact Us | Rippling
pricing 57 86.3× 651 💰 Pricing
https://rippling.com/about
About Us | Rippling
pricing 48 870.4× 494 ⚠️ RAG Fracture
https://rippling.com/blog
Rippling Blog - News & Best Practices for HR, IT & Finance | Rippling
pricing 47 1050.1× 273 ⚠️ RAG Fracture
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/pricing/ 1 63 1% 146.5× Bot Blocked
/integrations/ 1 63 1% 100.2× Bot Blocked
/products/ 1 58 1% 133.2× Bot Blocked
/contact/ 1 57 1% 86.3× Bot Blocked
/about/ 1 48 1% 870.4× Bot Blocked
/blog/ 1 47 1% 1050.1× Bot Blocked
🔗
Outbound External Citations
0 unique external domains cited across 6 pages
youtube.com ×6
instagram.com ×6
developer.rippling.com ×6
help.rippling.com ×6
crunchbase.com ×6
play.google.com ×6
app.rippling.com ×6
status.rippling.com ×6
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/rippling.com

Get your free API key — 100 requests/month included.

🔗 Similar education Sites

Domains with a similar tech stack, industry, and AI readiness profile to rippling.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
rippling.com (this site) 54 83 Next.js 59.4× 2
occc.edu 78 90 WordPress 14.4× 2 Compare →
f-n.hszg.de 78 82 TYPO3 1.7× 2 Compare →
gosi.hackers.com 79 84 Custom / Proprietary 1.6× 2 Compare →
jagannathuniversityncr.ac.in 79 86 Express 2.7× 2 Compare →
hszg.de 79 79 TYPO3 1.5× 2 Compare →
Compare All 5 Similar Sites →
🎭

Bait & Switch Delta

F 6 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

63
Homepage ACRI
55
Inner Avg ACRI
+8
ACRI Delta
80%
Homepage Ghost
84%
Inner Avg Ghost
66
Drift Score [?]
Worst Inner Pages
47 90% pricing https://rippling.com/blog
57 90% pricing https://rippling.com/contact
48 80% pricing https://rippling.com/about
🛡️

E-E-A-T Trust Signals

C 50/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Address: 430 California Street, 11th Floor San Francisco, CA 94104 New York City 4 World Trade Center 150 Gre
🔗

Citation Profile

18 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

86
Total Links
18
Unique Domains
14.3
Avg/Page
21%
Diversity
youtube.com instagram.com crunchbase.com developer.rippling.com status.rippling.com x.com app.rippling.com facebook.com apps.apple.com play.google.com
🏘️ Outbound Neighborhood Trust Avg Trust: 45.1

AI trust scores for the domains rippling.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to rippling.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Rippling",
  "url": "https://rippling.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://rippling.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 1% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Rippling?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Rippling does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Rippling work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Rippling."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for rippling.com:

Current Score
83
Projected Score
95
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history