outbrain.com 66 C
🛡️ SEO 47 🤖 GEO 78 ⚡ Perf 68 🏗️ Arch 63

outbrain.com — Global SEODiff Score 66/100

outbrain.com
📊

At 69/100, the ACRI for outbrain.com indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. In the infrastructure sector, outbrain.com outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A 5.4× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. No structured data was detected, which means AI systems must infer all entities and relationships from raw HTML alone. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

66
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (47) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than outbrain.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)47 × 0.25 = 11.8
🤖 AI Readiness / GEO (40% weight)78 × 0.40 = 31.2
⚡ Performance (20% weight)68 × 0.20 = 13.6
🏗️ Architecture & Trust (15% weight)63 × 0.15 = 9.4
Weighted sum = 11.8 + 31.2 + 13.6 + 9.4
Global SEODiff Score = 66 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
48
Structure
avg 35
0
Schema
avg 10
50
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.1%
Rank #659
+34 pts
Gap
AI (ACRI)
Top 34%
Score 69/100

outbrain.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why outbrain.com ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage0 blocks
Token bloat5.4×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

47/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

45 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

79 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 4
  • ✓ Has <h2> headings — found 9
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.outbrain.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✓ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Outbrain Direct Response to Maximize Your ROI
  • ✓ og:description — Drive elevated outcomes and monetize your content with Outbrain Direct Response
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

78/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
outbrain.com
52
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 48/100 — Fair
Structured Elements 53 elements (53 lists, 0 rows, 0 headers)
Total Words783
Raw Density6.8%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

58
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability58/100 — AI models can partially extract answers from this page
Crawl CostLow (10/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

18%
🗑️ 82%
Useful Content (5.3 KB)Bloat (23.1 KB)
Token Bloat Ratio5.4× — Normal

Multimodal Readiness

Visual Context19% Optimized for Vision
Image Alt Coverage3 / 16 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 19% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 81.4% · SNR: 0.23 · Signal: 1347 / Noise: 5904 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
Server
CDN
HTTP Status200
Load Time1467 ms
Raw HTML Size28.3 KB
Visible Text Size5.3 KB

Performance & Speed

68/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1467 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

439
DOM nodes
28 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=0, no-cache, no-store
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

63/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

44
internal links
20
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 52/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for outbrain.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/outbrain.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=outbrain.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 33 pages · Deep-10

Homepage ACRI
52
Single-page score
+6
Consistent readability
Δ delta
Site-Wide ACRI
58
Avg across 33 pages · Range 39–87
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
24044
Avg Bloat
29.6×
Ext. Citations
28
Page Type ACRI Token Bloat Words Status
https://www.outbrain.com/about/cultural-manifesto/
Cultural Manifesto | Outbrain.com
pricing 87 1.9× 6284 💰 Pricing
https://www.outbrain.com/advertisers/guidelines/
Trust & Authenticity: Our Advertising Guidelines | Outbrain.com
pricing 82 2.8× 3183 💰 Pricing
https://www.outbrain.com/publishers/guidelines/
Outbrain For Publishers
blog 82 4.0× 1342
https://www.outbrain.com/ligatus/disclaimer/
Ligatus Disclaimer English | Outbrain.com
legal 82 4.6× 1022
https://www.outbrain.com/trust-and-transparency/
Our Commitment to Education, Trust & Transparency | Outbrain's Trust Center | Outbrain.com
trust 77 7.1× 938
https://www.outbrain.com/content-marketing/
What is Content Marketing? Benefits & Examples | Outbrain.com
other 77 7.5× 904
https://www.outbrain.com/affiliate-marketing-strategy/
How to Boost your Affiliate Marketing Strategy [Repository] | Outbrain.com
pricing 77 7.8× 1005 💰 Pricing
https://www.outbrain.com/try-outbrain-ads/
Experience Our Native Advertising Platform | Outbrain.com
other 75 11.9× 608
https://outbrain.com/blog
Homepage – Outbrain Blog
pricing 67 21.4× 1248 💰 Pricing
https://www.outbrain.com/native-advertising/
What is Native Advertising - How it Works | Outbrain | Outbrain.com
other 67 10.7× 2020
https://www.outbrain.com/advertisers/ad-formats/ other 67 28.2× 679
https://www.outbrain.com/advertisers/brand-studio/
Outbrain Brand Studio - Engaging by Design | Outbrain.com
other 67 12.1× 550
https://www.outbrain.com/try-outbrain-demo/
Experience Our Native Advertising Platform | Outbrain.com
conversion 62 14.6× 464
https://outbrain.com/case-studies
Case Studies - Success Stories and Insights from Outbrain Campaigns
social-proof 57 41.3× 301
https://www.outbrain.com/contact/
Talk to Sales | Outbrain.com
pricing 57 14.7× 454 💰 Pricing
https://outbrain.com/contact
Talk to Sales | Outbrain.com
pricing 57 14.7× 454 💰 Pricing
https://www.outbrain.com/advertisers/
Outbrain Advertising - Drive ROAS on the Open Web | Outbrain.com
other 57 18.4× 302
https://www.outbrain.com/partner-api/
Outbrain Amplify Request API Access | Outbrain.com
docs 57 19.7× 225
https://www.outbrain.com/ligatus/imprint/
Ligatus Imprint German | Outbrain.com
other 57 14.6× 256
https://www.outbrain.com/patents/
Virtual Patent Marking | Outbrain.com
other 57 10.8× 369
https://www.outbrain.com/advertisers/buying-options/
Outbrain Ads - Buying Options | Outbrain.com
other 57 17.0× 248
https://www.outbrain.com/about/
A Company Built On Innovation, Leadership & Success | Outbrain.com
about 49 24.9× 276
https://outbrain.com/about
A Company Built On Innovation, Leadership & Success | Outbrain.com
about 49 24.9× 276
https://www.outbrain.com/contextual-advertising/
Contextual Advertising - Explore the cookieless future | Outbrain.com
pricing 42 147.8× 55 💰 Pricing
https://www.outbrain.com/careers/detail/
Careers | Join Outbrain
careers 39 47.6× 73
https://www.outbrain.com/careers/success/
Careers | Join Outbrain
careers 39 40.8× 86
https://www.outbrain.com/ligatus/es/
Ligatus Privacy Policy Spanish | Outbrain.com
other 39 59.0× 58
https://www.outbrain.com/ligatus/nl/
Ligatus Privacy Policy Netherlands | Outbrain.com
other 39 61.2× 56
https://www.outbrain.com/ligatus/fr/
Ligatus Privacy Policy French | Outbrain.com
other 39 59.0× 58
https://www.outbrain.com/ligatus/terms-and-conditions/
Ligatus Terms & Conditions English | Outbrain.com
legal 39 44.3× 79
https://www.outbrain.com/ligatus/
Ligatus Privacy Policy English | Outbrain.com
other 39 60.0× 57
https://www.outbrain.com/ligatus/it/
Ligatus Privacy Policy Italian | Outbrain.com
other 39 59.1× 58
https://www.outbrain.com/ligatus/de/
Ligatus Privacy Policy German | Outbrain.com
other 39 61.1× 56
🔗
Outbound External Citations
28 unique external domains cited across 33 pages
my.outbrain.com ×33
linkedin.com ×31
teads.com ×31
open.spotify.com ×31
t.me ×31
facebook.com ×31
youtube.com ×31
dsr.outbrain.com ×28
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/outbrain.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to outbrain.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
outbrain.com (this site) 52 69 Custom / Proprietary 5.4× 0
anandpublicschool.org 52 68 Custom / Proprietary 5.4× 0 Compare →
thezukostore.com 52 73 Custom / Proprietary 5.4× 0 Compare →
alluschurches.com 52 69 Custom / Proprietary 5.4× 0 Compare →
aguru.pro 52 76 Custom / Proprietary 5.4× 0 Compare →
superbregistrar.net 52 77 Custom / Proprietary 5.4× 0 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to outbrain.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Outbrain",
  "url": "https://outbrain.com",
  "logo": "https://outbrain.com/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Outbrain",
  "url": "https://outbrain.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://outbrain.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Outbrain?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Outbrain does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Outbrain work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Outbrain."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for outbrain.com:

Current Score
69
Projected Score
85
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history