heraldscotland.com 63 C
🛡️ SEO 43 🤖 GEO 76 ⚡ Perf 34 🏗️ Arch 98

heraldscotland.com — Global SEODiff Score 63/100

heraldscotland.com
📊

heraldscotland.com achieves a 65/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Within the infrastructure vertical, this places heraldscotland.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. The rendering approach is hybrid, with a moderate ghost ratio of 15% — most content is accessible without JS, though some elements are client-rendered. A 7.3× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

63
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (34) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 1, 2026 · 📋 API
📈 ACRI Trend 23 snapshots
Feb 22 Mar 1
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)43 × 0.25 = 10.8
🤖 AI Readiness / GEO (40% weight)76 × 0.40 = 30.4
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)98 × 0.15 = 14.7
Weighted sum = 10.8 + 30.4 + 6.8 + 14.7
Global SEODiff Score = 63 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
94
Rendering
avg 93
32
Structure
avg 36
2
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 1%
Rank #13887
+44 pts
Gap
AI (ACRI)
Top 45%
Score 65/100

heraldscotland.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why heraldscotland.com ranks here

Tech stackCustom / Proprietary
RenderingHybrid
Schema coverage1 blocks
Token bloat7.3×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

43/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

63 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

149 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 40
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.heraldscotland.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

76/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
heraldscotland.com
48
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 15%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 32/100 — Low
Structured Elements 33 elements (33 lists, 0 rows, 0 headers)
Total Words1109
Raw Density3.0%
💡Low structure score (32/100). Your content appears as a wall of text with few structured HTML elements. You have 33 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

47
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability47/100 — AI models can partially extract answers from this page
Crawl CostMedium (65/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

13%
🗑️ 87%
Useful Content (37.5 KB)Bloat (235.2 KB)
Token Bloat Ratio7.3× — Normal

Multimodal Readiness

Visual Context88% Optimized for Vision
Image Alt Coverage63 / 72 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 86.3% · SNR: 0.16 · Signal: 9587 / Noise: 60218 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/gemma-3-4b-it-qat-4bit) analyzed the extracted content of heraldscotland.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
LOCALiQ provides digital marketing services, including PPC, SEO, and website design, to help businesses grow.
Target Audience
UK businesses (B2B, B2C, e-commerce, services), local marketing managers, business owners.
Pricing Model
Not specified - services based on client needs.
🏆 Competitive Moat
Award-winning digital marketing agency specializing in local marketing and growth acceleration.
📊 Content Depth
3/10
⚡ Key Pain Points
• Lack of specific product information
• Limited details on services offered
Model: mlx-community/gemma-3-4b-it-qat-4bit · Analyzed: 2026-03-01 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score50/100
ServerApache/2.4.7 (Ubuntu)
CDN
HTTP Status200
Load Time6018 ms
Raw HTML Size272.7 KB
Visible Text Size37.5 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

6018 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1272
DOM nodes
273 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=120
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googlesyndication.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

98/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.heraldscotland.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

266
internal links
21
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 48/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for heraldscotland.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/heraldscotland.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=heraldscotland.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 74 pages · Deep-10

Homepage ACRI
48
Single-page score
+13
Subpages outperform homepage
Δ delta
Site-Wide ACRI
62
Avg across 74 pages · Range 30–64
Topical Cohesion
19%
Topical Drift
TF-IDF cosine similarity
Total Words
63968
Avg Bloat
95.2×
RAG Fractures [?]
2
⚠️
2 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 2 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.heraldscotland.com/usa-today/
USA Today | The Herald
pricing 64 81.9× 699 💰 Pricing
https://www.heraldscotland.com/life_style/big-reads/
Big Reads | The Herald
pricing 64 71.7× 985 💰 Pricing
https://www.heraldscotland.com/life_style/property-market/
Property Market | The Herald Scotland
pricing 64 76.1× 935 💰 Pricing
https://www.heraldscotland.com/news/subscriber/
Best Of News | The Herald
pricing 64 71.0× 1004 💰 Pricing
https://www.heraldscotland.com/news/homenews/
Scottish News | The Herald
pricing 64 77.4× 909 💰 Pricing
https://www.heraldscotland.com/news/education/colleges/
Colleges | Education | The Herald
pricing 64 78.9× 902 💰 Pricing
https://www.heraldscotland.com/news/transport/
Transport news | The Herald
pricing 64 76.6× 917 💰 Pricing
https://www.heraldscotland.com/news/investigations/
Investigations - in-depth stories from The Herald
pricing 64 72.7× 982 💰 Pricing
https://www.heraldscotland.com/news/national-news/
UK News | The Herald
pricing 64 72.5× 972 💰 Pricing
https://www.heraldscotland.com/news/world_news/
World News | The Herald
pricing 64 74.6× 942 💰 Pricing
https://www.heraldscotland.com/politics/
Politics | Herald Scotland
pricing 64 74.6× 949 💰 Pricing
https://www.heraldscotland.com/politics/holyrood/
Scottish Politics News | The Herald
pricing 64 74.6× 948 💰 Pricing
https://www.heraldscotland.com/politics/westminster/
UK and World Politics | The Herald
pricing 64 77.2× 914 💰 Pricing
https://www.heraldscotland.com/politics/viewpoint/
Political Opinion | The Herald
pricing 64 71.5× 1006 💰 Pricing
https://www.heraldscotland.com/sport/uk-sport/
National Sport | HeraldScotland
pricing 64 86.7× 779 💰 Pricing
https://www.heraldscotland.com/life_style/arts-and-culture/books_and_poetry/
Books and Poetry news | The Herald
pricing 64 71.2× 993 💰 Pricing
https://www.heraldscotland.com/sport/best-of/
Best Of Sport | The Herald Scotland
pricing 64 69.2× 1027 💰 Pricing
https://www.heraldscotland.com/sport/golf/
Golf news | The Herald
pricing 64 76.2× 923 💰 Pricing
https://www.heraldscotland.com/politics/analysis/
Analysis | The Herald
pricing 64 67.5× 1054 💰 Pricing
https://www.heraldscotland.com/politics/explainer/
Explainer | The Herald
pricing 64 70.0× 1000 💰 Pricing
Showing 20 of 74 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/life_style/ 17 63 0% 78.5× High JS Bloat
/sport/ 16 61 0% 104.4× High JS Bloat
/news/ 12 63 0% 80.2× High JS Bloat
/business_hq/ 9 57 0% 168.4× Bot Blocked
/opinion/ 8 63 0% 80.9× High JS Bloat
/politics/ 7 64 0% 73.8× High JS Bloat
/heralddrive/ 1 61 1% 67.6× Bot Blocked
/newspaper-archive/ 1 50 1% 93.9× Bot Blocked
/usa-today/ 1 64 0% 81.9× High JS Bloat
/homes/ 1 61 1% 91.7× Bot Blocked
/contact/ 1 51 1% 64.2× Bot Blocked
🔗
Outbound External Citations
0 unique external domains cited across 74 pages
twitter.com ×74
facebook.com ×74
instagram.com ×74
ipso.co.uk ×74
newsquest.newsprints.co.uk ×74
s1jobs.com ×74
newsquestrewards.co.uk ×74
exchangeandmart.co.uk ×74
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/heraldscotland.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to heraldscotland.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
heraldscotland.com (this site) 48 65 Custom / Proprietary 7.3× 1
beau-coup.com 73 80 Custom / Proprietary 5.9× 1 Compare →
homes.jp 73 80 Custom / Proprietary 4.5× 1 Compare →
seger.es.gov.br 73 80 Custom / Proprietary 5.1× 0 Compare →
loveskirting.co.uk 73 82 Custom / Proprietary 5.1× 2 Compare →
money-link.com.tw 73 80 Custom / Proprietary 3.1× 0 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite heraldscotland.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to heraldscotland.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Heraldscotland",
  "url": "https://heraldscotland.com",
  "logo": "https://heraldscotland.com/resources/images/17853003/",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Heraldscotland",
  "url": "https://heraldscotland.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://heraldscotland.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Heraldscotland?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Heraldscotland does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Heraldscotland work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Heraldscotland."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for heraldscotland.com:

Current Score
65
Projected Score
81
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history