buffer.com 62 C
🛡️ SEO 58 🤖 GEO 64 ⚡ Perf 47 🏗️ Arch 81

buffer.com — Global SEODiff Score 62/100

buffer.com
📊

With a solid 79/100 ACRI, buffer.com is well-positioned for AI search — better than 91% of sites in the Radar. Within the infrastructure vertical, this places buffer.com above the industry average of 58 —, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. Heavy markup overhead (44.8× bloat) forces AI systems to wade through excess code before finding useful information. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

62
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (47) is your bottleneck.
🎯 Top Fix: Reduce token bloat (45×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 22 snapshots
Feb 22 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than buffer.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)64 × 0.40 = 25.6
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)81 × 0.15 = 12.2
Weighted sum = 14.5 + 25.6 + 9.4 + 12.2
Global SEODiff Score = 62 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
54
Structure
avg 36
42
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.4%
Rank #4449
+9 pts
Gap
AI (ACRI)
Top 9%
Score 79/100

buffer.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why buffer.com ranks here

Tech stackNext.js
RenderingSSR
Schema coverage1 blocks
Token bloat44.8×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

44 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

157 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 11
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://buffer.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Buffer: Social media management for everyone
  • ✓ og:description — Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

64/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
buffer.com
54
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 54/100 — Fair
Structured Elements 105 elements (105 lists, 0 rows, 0 headers)
Total Words1205
Raw Density8.7%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

54
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability54/100 — AI models can partially extract answers from this page
Crawl CostHigh (80/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

2%
🗑️ 98%
Useful Content (8.0 KB)Bloat (350.7 KB)
Token Bloat Ratio44.8× — Bloated

Multimodal Readiness

Visual Context29% Optimized for Vision
Image Alt Coverage8 / 28 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 358.7 KB, but only 8.0 KB is text. 2% useful / 98% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (44.8×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 29% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 97.8% · SNR: 0.02 · Signal: 2051 / Noise: 89788 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/Qwen2.5-7B-Instruct-4bit) analyzed the extracted content of buffer.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Social media management tool for small businesses, creators, and individuals
Target Audience
Small business owners, content creators, social media managers
Pricing Model
Freemium, paid plans from $15/month
🏆 Competitive Moat
Unique values like transparency, consistent improvement, no-ego, gratitude, and optimism
📊 Content Depth
5/10
⚡ Key Pain Points
• No structured FAQ schema
• Thin landing pages for features
Model: mlx-community/Qwen2.5-7B-Instruct-4bit · Analyzed: 2026-02-28 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time1066 ms
Raw HTML Size358.7 KB
Visible Text Size8.0 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1066 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1313
DOM nodes
359 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=14400
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

81/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://buffer.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

113
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 54/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for buffer.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/buffer.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=buffer.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 209 pages · Deep-10

Homepage ACRI
54
Single-page score
+7
Consistent readability
Δ delta
Site-Wide ACRI
62
Avg across 209 pages · Range 26–95
Topical Cohesion
16%
Topical Drift
TF-IDF cosine similarity
Total Words
319143
Avg Bloat
60.9×
RAG Fractures [?]
189
⚠️
189 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 189 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://buffer.com/resources/rss
<![CDATA[Buffer Resources]]>Buffer Resources<![CDATA[Best Time to Post on Facebook — New Data from 14M Posts]]><![CDATA[How to Run Facebook Ads: 2026 Beginner's Guide]]><![CDATA[Replying to Your Threads Comments Can Boost Engagement by 42%]]><![CDATA[Beyond Publishing: How to Make the Most of All Buffer’s Features]]><![CDATA[Best Hootsuite Alternatives for 2026 (Free + Paid)]]><![CDATA[How to Make Money on Instagram in 2026: 12 Ideas for Creators and Small Businesses]]><![CDATA[The Best Time to Post on TikTok in 2026 — New Data from 7M Posts]]><![CDATA[The Best Social Media Scheduling Tools in 2026 (+ How to Find the Perfect Fit)]]><![CDATA[How We Designed and Built the Buffer.com Homepage Hero]]><![CDATA[Here’s How to Schedule, Crosspost, and More on Bluesky]]><![CDATA[13 Ways to Get More Followers on Instagram in 2026 — Here's Exactly What I Would Do if I Were Just Starting Out]]><![CDATA[My Content Rotation: 23 Best Newsletters for Marketers and Creators in 2026]]><![CDATA[How to Get Verified on Instagram: 2 Ways to Get Your Blue Check in 2026]]><![CDATA[I Tested Our New Trending Topics Feature and Got 54K Views Overnight]]><![CDATA[The Top Threads Features + How to Use Them]]>
pricing 95 2.6× 40333 ⚠️ RAG Fracture
https://buffer.com/social-media-marketing
Social Media Marketing 101: From Strategy to Growth
pricing 87 4.3× 5692 ⚠️ RAG Fracture
https://buffer.com/state-of-remote-work/2020
Buffer | State Of Remote Work 2020
pricing 87 4.4× 4384 ⚠️ RAG Fracture
https://buffer.com/state-of-remote-work/2023
Buffer | 2023 State Of Remote Work
other 87 4.4× 4929 ⚠️ RAG Fracture
https://buffer.com/old-legal
Legal Policies and Procedures | Buffer
pricing 87 2.0× 22159 ⚠️ RAG Fracture
https://buffer.com/legal/terms-of-use/year/2023
Buffer | 2023 Terms of Service
pricing 87 2.6× 9958 ⚠️ RAG Fracture
https://buffer.com/legal/terms-of-use/year/2022
Buffer | 2022 Terms of Service
pricing 87 2.6× 9611 ⚠️ RAG Fracture
https://buffer.com/legal/terms-of-use/year/2021
Buffer | 2021 Terms of Service
pricing 87 3.2× 6045 ⚠️ RAG Fracture
https://buffer.com/legal
Buffer | Legal
pricing 87 2.4× 27960 ⚠️ RAG Fracture
https://buffer.com/legal/terms-of-use/year/2025
Buffer | 2025 Terms of Service
pricing 87 2.4× 27149 ⚠️ RAG Fracture
https://buffer.com/templates
Social Media Templates & Post Ideas Library | Buffer
pricing 82 8.5× 2982 ⚠️ RAG Fracture
https://buffer.com/state-of-remote-work/2021
Buffer | State Of Remote Work 2021
other 82 5.2× 3424 ⚠️ RAG Fracture
https://buffer.com/dmca/dmca
Buffer | DMCA Takedown Policy
pricing 82 8.5× 1561 ⚠️ RAG Fracture
https://buffer.com/state-of-remote-work/2018
Buffer | State Of Remote Work 2018
pricing 82 6.6× 2323 ⚠️ RAG Fracture
https://buffer.com/state-of-remote-work/2019
Buffer | State Of Remote Work 2019
pricing 82 7.5× 2258 ⚠️ RAG Fracture
https://buffer.com/state-of-remote-work/2022
Buffer | 2022 State Of Remote Work
pricing 82 5.4× 3565 ⚠️ RAG Fracture
https://buffer.com/social-media-terms
Social Media Terms: A Comprehensive Glossary by Buffer
legal 72 14.1× 2344 ⚠️ RAG Fracture
https://buffer.com/social-media-terms/algorithm
What is an Algorithm?
legal 72 15.5× 911 ⚠️ RAG Fracture
https://buffer.com/social-media-terms/link-in-bio
What is a Link in Bio?
pricing 72 13.6× 1103 ⚠️ RAG Fracture
https://buffer.com/social-media-terms/bio
What is a Social Media Bio?
legal 72 11.2× 1350 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/social-media-terms/ 104 62 0% 26.4× High JS Bloat
/free-trial/ 15 52 0% 24.4× High JS Bloat
/resources/ 9 58 0% 64.6× High JS Bloat
/state-of-remote-work/ 7 78 0% 24.3× High JS Bloat
/free-tools/ 5 59 0% 32.7× High JS Bloat
/legal/ 5 87 0% 2.6× Healthy
/dmca/ 3 75 0% 10.8× High JS Bloat
/insights/ 3 59 1% 114.5× Bot Blocked
/made-for/ 3 64 0% 26.8× High JS Bloat
/newsletter/ 2 41 1% 135.3× Bot Blocked
/ai-assistant/ 2 64 0% 21.3× High JS Bloat
/mobile/ 1 41 1% 129.1× Bot Blocked
/press/ 1 41 1% 77.1× Bot Blocked
/open/ 1 57 1% 91.6× Bot Blocked
/old-legal/ 1 87 0% 2.0× Healthy
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/buffer.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to buffer.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
buffer.com (this site) 54 79 Next.js 44.8× 1
goodfortune.jp 79 80 Custom / Proprietary 3.0× 1 Compare →
th.scsglobalservices.com 79 82 Drupal 3.3× 1 Compare →
whitefriday.sa 79 81 Laravel 1.6× 1 Compare →
bookanartist.co 79 88 HubSpot CMS 2.3× 1 Compare →
sdhc.org 79 88 WordPress 6.8× 1 Compare →
Compare All 5 Similar Sites →
🎭

Bait & Switch Delta

C 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

64
Homepage ACRI
57
Inner Avg ACRI
+7
ACRI Delta
40%
Homepage Ghost
59%
Inner Avg Ghost
26
Drift Score [?]
Worst Inner Pages
57 90% pricing https://buffer.com/resources/podcasts
57 90% pricing https://buffer.com/insights/instagram-benchmarks
57 90% pricing https://buffer.com/case-studies
🛡️

E-E-A-T Trust Signals

D 35/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Joel Gascoigne, Joel Gascoigne, Joel Gascoigne
🔗

Citation Profile

58 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

196
Total Links
58
Unique Domains
13.1
Avg/Page
30%
Diversity
instagram.com bsky.app linkedin.com login.buffer.com facebook.com threads.net x.com status.buffer.com support.buffer.com play.google.com
🏘️ Outbound Neighborhood Trust Avg Trust: 52.5

AI trust scores for the domains buffer.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to buffer.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Buffer",
  "url": "https://buffer.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://buffer.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 2% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Buffer?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Buffer does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Buffer work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Buffer."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for buffer.com:

Current Score
79
Projected Score
91
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history