westat.com 74 B
🛡️ SEO 67 🤖 GEO 81 ⚡ Perf 59 🏗️ Arch 86

westat.com — Global SEODiff Score 74/100

westat.com
📊

westat.com shows strong AI visibility with an ACRI of 73/100, outperforming 76% of indexed domains. Compared to other healthcare sites (avg score: 57), westat.com performs above the benchmark, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. Token bloat registers at 8.2× — acceptable, but reducing inline scripts and redundant markup could yield measurable gains. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

74
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (59) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 2, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Feb 23 Mar 2
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)67 × 0.25 = 16.8
🤖 AI Readiness / GEO (40% weight)81 × 0.40 = 32.4
⚡ Performance (20% weight)59 × 0.20 = 11.8
🏗️ Architecture & Trust (15% weight)86 × 0.15 = 12.9
Weighted sum = 16.8 + 32.4 + 11.8 + 12.9
Global SEODiff Score = 74 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
47
Structure
avg 36
2
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 7%
Rank #73128
+17 pts
Gap
AI (ACRI)
Top 24%
Score 73/100

westat.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why westat.com ranks here

Tech stackWordPress
Industryhealthcare
RenderingSSR
Schema coverage1 blocks
Token bloat8.2×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

67/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

17 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

136 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 11
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.westat.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Homepage - Westat, Inc.
  • ✓ og:description — Westat offers innovative professional services to help clients improve outcomes in health, education, social policy, and transportation.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

81/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the healthcare sector, mackayaccountants.com (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
westat.com
59
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. mackayaccountants.com has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 47/100 — Fair
Structured Elements 75 elements (75 lists, 0 rows, 0 headers)
Total Words1138
Raw Density6.6%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
❌ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

52
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability52/100 — AI models can partially extract answers from this page
Crawl CostMedium (60/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

12%
🗑️ 88%
Useful Content (24.8 KB)Bloat (179.0 KB)
Token Bloat Ratio8.2× — Normal

Multimodal Readiness

Visual Context20% Optimized for Vision
Image Alt Coverage1 / 5 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 20% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 87.8% · SNR: 0.14 · Signal: 6345 / Noise: 45813 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of westat.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Westat provides research, data collection, and technical assistance services to government agencies and private sector clients, focusing on improving outcomes
Target Audience
Federal agencies (HHS, ED, USDA, etc.), state and local governments, associations, foundations, and private sector organizations requiring data-driven research and policy analysis.
Pricing Model
Custom pricing based on project scope and requirements; likely involves retainer fees and hourly rates for specialized services.
🏆 Competitive Moat
Deep expertise in statistical analysis, data science, and rigorous research methodologies combined with a long-standing history of successful project delivery and strong client relationships.
📊 Content Depth
5/10
⚡ Key Pain Points
• Lack of explicit pricing information
• Limited information on specific service offerings beyond general categories
Analyzed by SEODiff AI · 2026-03-04

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time531 ms
Raw HTML Size203.7 KB
Visible Text Size24.8 KB

Performance & Speed

59/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

531 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

852
DOM nodes
204 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=604800
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

86/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.westat.com/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

91
internal links
6
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 59/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for westat.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/westat.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=westat.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 52 pages · Deep-10

Homepage ACRI
59
Single-page score
+3
Consistent readability
Δ delta
Site-Wide ACRI
63
Avg across 52 pages · Range 61–72
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
51846
Avg Bloat
35.9×
Page Type ACRI Token Bloat Words Status
https://www.westat.com/insights/small-area-modeling-multivariate-estimation/
Innovative Small Area Modeling With Multivariate Estimation - Westat
pricing 72 11.6× 3135 💰 Pricing
https://www.westat.com/insights/student-success-eir/
Improving Student Success Through Innovation and Research - Westat
pricing 64 22.6× 1511 💰 Pricing
https://westat.com/about
About Westat - Westat
about 64 36.3× 900
https://www.westat.com/insights/collecting-car-seat-use-data-save-lives/
Collecting Car Seat Use Data to Help Save Lives - Westat
pricing 64 28.5× 1182 💰 Pricing
https://www.westat.com/insights/teacher-apprenticeships/
Teacher Apprenticeships Strengthen the Workforce - Westat
blog 64 33.6× 1012
https://www.westat.com/insights/confidentiality-toolkit-data/
How a Confidentiality Toolkit Helps Government Programs Share Data Responsibly - Westat
blog 64 29.5× 1131
https://www.westat.com/insights/paradata-ai-improve-survey-response-rates/
Leveraging Paradata and AI to Improve Survey Participation Rates - Westat
blog 64 30.1× 1113
https://www.westat.com/insights/advancing-web-based-surveys-multimode-outreach/
Advancing Web-Based Surveys with Multimode Outreach - Westat
blog 64 31.1× 1061
https://www.westat.com/insights/national-coverage-analysis-clinical-trials/
National Coverage Analysis: Key Resource for Clinical Trials - Westat
blog 64 31.9× 1024
https://www.westat.com/insights/health-education-campaigns-mentoring-staff/
Leading Successful Health Education Campaigns and Meaningfully Mentoring Staff - Westat
blog 64 33.3× 996
https://www.westat.com/insights/burn-pit-registry-va-veterans/
Burn Pit Registry: Assisting the VA to Support Veterans - Westat
blog 64 30.6× 1089
https://www.westat.com/insights/westat-field-data-collector-breanne-beals/
Being a Westat Field Data Collector Changed Breanne Beals’ Life - Westat
pricing 64 23.8× 1400 💰 Pricing
https://www.westat.com/insights/alcohol-pregnancy-health-providers/
Alcohol and Pregnancy: Ways Health Providers Can Better Intervene - Westat
blog 64 30.8× 1082
https://www.westat.com/insights/nonpublic-schools-essa-program-engagement/
Examining Nonpublic Schools and ESSA Program Engagement - Westat
blog 64 25.8× 1297
https://www.westat.com/insights/integrating-it-survey-data-collection/
Integrating IT into Survey Data Collection - Westat
blog 64 31.5× 1051
https://www.westat.com/insights/birthing-friendly-facilities-maternal-care/
Access to Birthing-Friendly Facilities for Maternal Care - Westat
blog 64 33.6× 1008
https://www.westat.com/insights/household-travel-surveys-planners-future/
Household Travel Surveys: Informing Transportation Planners on Future Needs - Westat
pricing 64 32.6× 1022 💰 Pricing
https://www.westat.com/insights/solutions-help-disability-beneficiaries-return-work/
Offering Solutions to Help Disability Beneficiaries Return to Work - Westat
pricing 64 36.6× 897 💰 Pricing
https://www.westat.com/insights/epinet-early-psychosis/
EPINET Draws Global Interest in Early Psychosis Intervention - Westat
pricing 64 32.0× 1051 💰 Pricing
https://www.westat.com/insights/westat-interns-2024/
Westat Summer Interns Reflect on 2024 Program - Westat
blog 64 31.0× 1056
Showing 20 of 52 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/insights/ 51 63 0% 35.9× High JS Bloat
/about/ 1 64 0% 36.3× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 52 pages
linkedin.com ×52
wordpress.org ×52
youtube.com ×52
twitter.com ×52
instagram.com ×52
facebook.com ×52
cdc.gov ×2
aapor.org ×2
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/westat.com

Get your free API key — 100 requests/month included.

🔗 Similar healthcare Sites

Domains with a similar tech stack, industry, and AI readiness profile to westat.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
westat.com (this site) 59 73 WordPress 8.2× 1
physioworks.com.au 80 90 WordPress 9.5× 2 Compare →
volunteerforever.com 80 88 WordPress 4.8× 1 Compare →
trinityhealth.org 82 90 WordPress 6.0× 2 Compare →
aboutdirectorofnursingjobs.com 80 90 WordPress 5.8× 3 Compare →
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Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite westat.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to westat.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Westat",
  "url": "https://westat.com",
  "logo": "https://westat.com/wp-content/uploads/fbrfg/apple-touch-icon.png",
  "sameAs": []
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Westat?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Westat does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Westat work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Westat."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for westat.com:

Current Score
73
Projected Score
85
Improvement
+12 pts
Add Organization schema +6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history