stockmann.com 61 C
🛡️ SEO 35 🤖 GEO 86 ⚡ Perf 16 🏗️ Arch 100

stockmann.com — Global SEODiff Score 61/100

stockmann.com
📊

At 81/100, the ACRI for stockmann.com indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Compared to other infrastructure sites (avg score: 57), stockmann.com performs above the benchmark, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. With a 3.7× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

61
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (16) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Feb 23 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than stockmann.com?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)35 × 0.25 = 8.8
🤖 AI Readiness / GEO (40% weight)86 × 0.40 = 34.4
⚡ Performance (20% weight)16 × 0.20 = 3.2
🏗️ Architecture & Trust (15% weight)100 × 0.15 = 15.0
Weighted sum = 8.8 + 34.4 + 3.2 + 15.0
Global SEODiff Score = 61 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
77
Structure
avg 36
42
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 6%
Rank #58226
Aligned
Gap
AI (ACRI)
Top 5%
Score 81/100

stockmann.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why stockmann.com ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage1 blocks
Token bloat3.7×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

35/100 25 % of Global Score 🟡 Medium Confidence

📝 Title Tag

56 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

146 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 29
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → fi
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

86/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, plodopitomnik-sad.ru (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
stockmann.com
71
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. plodopitomnik-sad.ru has schema coverage of 12 blocks and uses Express. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 77/100 — Good
Structured Elements 524 elements (524 lists, 0 rows, 0 headers)
Total Words2949
Raw Density17.8%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

78
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability78/100 — AI models can easily extract answers from this page
Crawl CostHigh (70/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

27%
🗑️ 73%
Useful Content (233.2 KB)Bloat (637.9 KB)
Token Bloat Ratio3.7× — Lean

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage124 / 124 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

32 Entropy
Poor Token Bloat: High
Noise Ratio: 73.2% · SNR: 0.37 · Signal: 59694 / Noise: 163312 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/gemma-3-4b-it-qat-4bit) analyzed the extracted content of stockmann.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Weleda Citrus Creamy Body Wash is a natural body wash providing gentle cleansing and moisture protection, formulated with citrus oils and designed for sensitive skin.
Target Audience
Consumers interested in natural skincare, particularly those seeking gentle cleansers and moisturizing body washes; individuals with sensitive skin.
Pricing Model
Fixed price of 12,90 EUR for 200ml, with options for in-store pickup (0 EUR) or home delivery (7,90 EUR - 50 EUR depending on size and shipping company).
🔗 Integration Partners
Wolt
🏆 Competitive Moat
Focus on natural ingredients and a strong brand reputation within the natural skincare market.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
Template comparison pagesIntegration directory pages
⚡ Key Pain Points
• Limited SEO depth for product pages
• Potential for stock availability discrepancies between online and physical stores
Model: mlx-community/gemma-3-4b-it-qat-4bit · Analyzed: 2026-03-03 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score50/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time2041 ms
Raw HTML Size871.1 KB
Visible Text Size233.2 KB

Performance & Speed

16/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2041 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

4566
DOM nodes
871 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache, no-store, must-revalidate
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

100/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.stockmann.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

904
internal links
10
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → fi
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 71/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for stockmann.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/stockmann.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=stockmann.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 61 pages · Deep-10

Homepage ACRI
71
Single-page score
-11
Moderate hidden bloat
Δ delta
Site-Wide ACRI
61
Avg across 61 pages · Range 26–64
🔍
Hidden Bloat Detected

Homepage scores 71, but internal pages average only 61 — a -11-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
7%
Topical Drift
TF-IDF cosine similarity
Total Words
32509
Avg Bloat
148.8×
Page Type ACRI Token Bloat Words Status
https://www.stockmann.com/nyx-professional-makeup-epic-black-mousse-liner--silmanrajaus/1170402778.html
EPIC BLACK NYX Professional Makeup Epic Black Mousse Liner -silmänrajaus |3 g | Silmänrajaus | Stockmann
pricing 64 157.8× 520 💰 Pricing
https://www.stockmann.com/urtekram-aloe-vera--geeli-100-ml/1170395079.html
Urtekram Aloe Vera -geeli 100 ml |100 ml | Päivä- & yövoiteet | Stockmann
pricing 64 142.5× 574 💰 Pricing
https://www.stockmann.com/dior-homme-intense-edp--tuoksu-50-ml/1170405023.html
NOCOL DIOR Homme Intense EdP -tuoksu 50 ml |50 ml | Tuoksut | Stockmann
pricing 64 155.0× 535 💰 Pricing
https://www.stockmann.com/dermalogica-special-cleansing-gel--puhdistusgeeli-500-ml/1170401249.html
Dermalogica Special Cleansing Gel -puhdistusgeeli 500 ml |500 ml | Ihonpuhdistus | Stockmann
pricing 64 153.6× 529 💰 Pricing
https://www.stockmann.com/biotherm-aqua-fitness-homme-body-hair-shower-gel--suihkugeeli--200-ml/1170404660.html
Biotherm Aqua-Fitness Homme Body & Hair Shower Gel -suihkugeeli, 200 ml |200 ml | Vartalonhoito | Stockmann
pricing 64 127.3× 647 💰 Pricing
https://www.stockmann.com/l-oreal-paris-revitalift-day-cream-spf30--paivavoide-50-ml/1170404280.html
L'Oréal Paris Revitalift Day Cream SPF30 -päivävoide 50 ml |50 ml | Päivävoiteet | Stockmann
pricing 64 144.6× 567 💰 Pricing
https://www.stockmann.com/kenzo-l-eau-kenzo-pour-femme-edt--tuoksu/1170402286.html
5 Kenzo L'Eau Kenzo pour Femme EdT -tuoksu |30 ml | Hajuvedet | Stockmann
pricing 64 150.2× 541 💰 Pricing
https://www.stockmann.com/guerlain-shalimar-edp--tuoksu-30-ml/1170401651.html
Guerlain Shalimar EdP -tuoksu 30 ml |30 ml | Hajuvedet | Stockmann
pricing 64 152.0× 534 💰 Pricing
https://www.stockmann.com/kiehl-s-smoothing-oil-infused-leave-in-concentrate--hiusnaamio-75-ml/1170401575.html
Kiehl's Smoothing Oil-Infused Leave-In Concentrate -hiusnaamio 75 ml |75 ml | Öljyt | Stockmann
pricing 64 154.3× 529 💰 Pricing
https://www.stockmann.com/nesti-dante-fiorentini-lavender--palasaippua-250-g/1170400203.html
Nesti Dante Fiorentini Lavender -palasaippua 250 g |250g | Palasaippuat | Stockmann
pricing 64 154.2× 527 💰 Pricing
https://www.stockmann.com/clinique-clinique-clarifying-lotion-1.0--kasvovesi-200-ml/1170400914.html
GREEN Clinique Clinique Clarifying Lotion 1.0 -kasvovesi 200 ml |200 ml | Kasvovedet | Stockmann
pricing 64 133.6× 616 💰 Pricing
https://www.stockmann.com/l-occitane-en-provence-cherry-blossom-shimmering-lotion--vartalovoide-250-ml/1170400152.html
19 L'Occitane en Provence Cherry Blossom Shimmering Lotion -vartalovoide 250 ml |250 ml | Vartalovoiteet & -öljyt | Stockmann
pricing 64 125.3× 651 💰 Pricing
https://www.stockmann.com/nesti-dante-garden-in-bloom--palasaippua-250-g/1170400017.html
Nesti Dante Garden In Bloom -palasaippua 250 g |250g | Palasaippuat | Stockmann
pricing 64 151.3× 537 💰 Pricing
https://www.stockmann.com/nesti-dante-thermal-water--palasaippua/1170400015.html
Nesti Dante Thermal Water -palasaippua |250g | Palasaippuat | Stockmann
pricing 64 159.4× 509 💰 Pricing
https://www.stockmann.com/nesti-dante-romantica-rose-peony-shower-gel--suihkugeeli/1170399843.html
19 Nesti Dante Romantica Rose & Peony Shower Gel -suihkugeeli |300 ml | Suihkusaippuat & kylpyvaahdot | Stockmann
pricing 64 150.8× 540 💰 Pricing
https://www.stockmann.com/nesti-dante-rose-peony--nestesaippua-500-ml/1170399842.html
Nesti Dante Rose & Peony -nestesaippua 500 ml |500 ml | Suihkusaippuat & kylpyvaahdot | Stockmann
pricing 64 154.7× 525 💰 Pricing
https://www.stockmann.com/casa-stockmann-lasten-vaateripustin-3-kpl/1170399369.html
9 Casa Stockmann Lasten vaateripustin 3 kpl |1 | Pyykkihuolto | Stockmann
pricing 64 149.3× 549 💰 Pricing
https://www.stockmann.com/kenzo-l-eau-kenzo-pour-homme-edt--tuoksu/1170399611.html
5 Kenzo L'Eau Kenzo Pour Homme EdT -tuoksu |30 ml | Tuoksut | Stockmann
pricing 64 150.3× 543 💰 Pricing
https://www.stockmann.com/weleda-citrus-creamy-body-wash--suihkuvoide-200-ml/1170389794.html
Weleda Citrus Creamy Body Wash -suihkuvoide 200 ml |200 ml | Suihku & kylpy | Stockmann
pricing 64 146.0× 560 💰 Pricing
https://www.stockmann.com/weleda-birch-cellulite-oil--hierontaoljy-100-ml/1170389790.html
Weleda Birch Cellulite Oil -hierontaöljy 100 ml |100 ml | Vartalovoiteet | Stockmann
pricing 64 147.3× 556 💰 Pricing
Showing 20 of 61 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/kure-bazaar-navy-nail--kynsilakka-10-ml/ 1 64 0% 145.0× High JS Bloat
/lancome-ombre-hypnose-mono-eyeshadow--luomivari/ 1 54 0% 170.8× High JS Bloat
/dior-homme-intense-edp--tuoksu-50-ml/ 1 64 0% 155.0× High JS Bloat
/nesti-dante-garden-in-bloom--palasaippua-250-g/ 1 64 0% 151.3× High JS Bloat
/weleda-citrus-creamy-body-wash--suihkuvoide-200-ml/ 1 64 0% 146.0× High JS Bloat
/weleda-arnica-massage-oil--hierontaoljy-100-ml/ 1 64 0% 142.5× High JS Bloat
/de-buyer-mineral-b-pro--hiiliteraspannu-32-cm/ 1 64 0% 127.2× High JS Bloat
/sebastian-penetraitt-shampoo-250-ml/ 1 54 0% 172.5× High JS Bloat
/biotherm-aqua-fitness-homme-body-hair-shower-gel--suihkugeeli--200-ml/ 1 64 0% 127.3× High JS Bloat
/l-oreal-paris-revitalift-day-cream-spf30--paivavoide-50-ml/ 1 64 0% 144.6× High JS Bloat
/guerlain-shalimar-edp--tuoksu-30-ml/ 1 64 0% 152.0× High JS Bloat
/rosle-pihdit-30-cm/ 1 64 0% 148.7× High JS Bloat
/pulltex-viinilasin-puhdistusharja/ 1 54 0% 163.6× High JS Bloat
/urtekram-aloe-vera--geeli-100-ml/ 1 64 0% 142.5× High JS Bloat
/l-occitane-en-provence-cherry-blossom-shimmering-lotion--vartalovoide-250-ml/ 1 64 0% 125.3× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/stockmann.com

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📊 Semantic Share of Voice

How often would an AI cite stockmann.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to stockmann.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Stockmann",
  "url": "https://stockmann.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://stockmann.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Stockmann?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Stockmann does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Stockmann work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Stockmann."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for stockmann.com:

Current Score
81
Projected Score
88
Improvement
+7 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history