sostav.ru 63 C
🛡️ SEO 25 🤖 GEO 84 ⚡ Perf 65 🏗️ Arch 69

sostav.ru — Global SEODiff Score 63/100

sostav.ru
📊

The AI-Readiness profile for sostav.ru is strong: an ACRI of 72/100 places it ahead of 73% of domains in the index. In the infrastructure sector, sostav.ru outperforms the average (58), suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. With a 1.8× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

63
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (25) is your bottleneck.
🎯 Top Fix: Add HSTS header → +2 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 2, 2026 · 📋 API
📈 ACRI Trend 4 snapshots
Feb 23 Mar 2
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than sostav.ru?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)25 × 0.25 = 6.2
🤖 AI Readiness / GEO (40% weight)84 × 0.40 = 33.6
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)69 × 0.15 = 10.3
Weighted sum = 6.2 + 33.6 + 13.0 + 10.3
Global SEODiff Score = 63 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
61
Structure
avg 36
2
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 3%
Rank #32878
+24 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

sostav.ru punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why sostav.ru ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage1 blocks
Token bloat1.8×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

25/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

65 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

329 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 10
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.sostav.ru/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → ru
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Sostav.ru - новости рекламы и маркетинга
  • ✓ og:description — Портал о рекламе, маркетинге, бизнесе, креативе и PR. Фестивали рекламы, состав рекламного рынка, рекламные блоги, энциклопедия рекламы, рекламный форум. Новости бизнеса, креатива, PR
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

84/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
sostav.ru
66
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 61/100 — Good
Structured Elements 117 elements (61 lists, 56 rows, 0 headers)
Total Words1056
Raw Density11.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

64
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability64/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

55%
🗑️ 45%
Useful Content (69.1 KB)Bloat (56.6 KB)
Token Bloat Ratio1.8× — Lean

Multimodal Readiness

Visual Context17% Optimized for Vision
Image Alt Coverage2 / 12 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 17% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

80 Entropy
Good Token Bloat: Low
Noise Ratio: 45.0% · SNR: 1.22 · Signal: 17700 / Noise: 14489 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/gemma-3-4b-it-qat-4bit) analyzed the extracted content of sostav.ru and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The company provides research and analysis on digital advertising trends, specifically focusing on the behavior and preferences of older Russian consumers (50+).
Target Audience
Marketing managers, digital advertising specialists, media buyers, and researchers targeting the Russian market, particularly those interested in the senior demographic.
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
Data-driven insights into the Russian advertising market, specifically targeting the 50+ demographic, providing a competitive advantage for media planning and targeting.
📊 Content Depth
6/10
🔄 Programmatic SEO Signals
ОпросИсследованиеРейтингиБлоги
⚡ Key Pain Points
• Thin landing pages for features
• Lack of structured FAQ schema
Model: mlx-community/gemma-3-4b-it-qat-4bit · Analyzed: 2026-03-02 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score50/100
Serversw
CDN
HTTP Status200
Load Time689 ms
Raw HTML Size125.7 KB
Visible Text Size69.1 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

689 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1210
DOM nodes
126 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✗ Cache-Control header
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

69/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.sostav.ru/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

186
internal links
18
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → ru
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 66/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for sostav.ru
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/sostav.ru" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=sostav.ru" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 90 pages · Deep-10

Homepage ACRI
66
Single-page score
+2
Consistent readability
Δ delta
Site-Wide ACRI
69
Avg across 90 pages · Range 52–75
Total Words
61388
Avg Bloat
17.2×
Page Type ACRI Token Bloat Words Status
https://www.sostav.ru/publication/rossiyane-starshe-50-let-chashche-vsego-zamechayut-videoreklamu-v-lentakh-sotssetej-81944.html
Россияне старше 50 лет чаще всего замечают видеорекламу в лентах соцсетей
other 75 16.9× 530
https://www.sostav.ru/publication/organizatsiya-delovogo-meropriyatiya-82036.html
Организация делового мероприятия обойдется бизнесу в сумму до 1,3 млн рублей
other 75 14.9× 700
https://www.sostav.ru/publication/nasledniki-mikhaila-kenina-oformili-prava-na-29-12-gk-samolet-81977.html
Наследники Михаила Кенина оформили права на 29,12% ГК «Самолет»
other 75 17.1× 566
https://www.sostav.ru/publication/kak-askona-s-malakhovym-81878.html
Как «Аскона» с Малаховым Новый Год спасали
other 75 17.0× 718
https://www.sostav.ru/publication/v-rossii-zapuskayut-sistemu-antifrod-dlya-borby-s-kibermoshennichestvom-82037.html
В России запускают систему «Антифрод» для борьбы с кибермошенничеством
other 75 17.3× 536
https://www.sostav.ru/publication/ii-studiya-82026.html
Group4Media, MGCom и E-promo group: инструмент для оценки AI-зрелости маркетинга компании
other 75 16.1× 653
https://www.sostav.ru/publication/eduard-oganesyan-voshel-v-sostav-pravleniya-fonda-akademiya-radio-82032.html
Эдуард Оганесян вошел в состав Правления Фонда «Академия Радио»
other 75 16.6× 613
https://www.sostav.ru/publication/chem-zapomnilas-prezentatsiya-galaxy-unpacked-2026-82017.html
Чем запомнилась презентация Galaxy Unpacked 2026?
other 75 14.3× 731
https://www.sostav.ru/publication/yandeks-zapustil-pervyj-rossijskij-standart-integratsii-internet-magazinov-s-ii-82018.html
«Яндекс» разработал стандарт интеграции интернет-магазинов с ИИ
other 75 17.5× 504
https://www.sostav.ru/publication/brending-kosmeticheskikh-sredstv-81522.html
Брендинг косметических средств Cosmomedica от Tomatdesign
other 75 17.9× 785
https://www.sostav.ru/publication/devid-ogilvi-put-ottsa-reklamy-81790.html
Дэвид Огилви: путь «отца рекламы»
other 75 15.8× 571
https://www.sostav.ru/publication/askona-phd-i-ekran-81929.html
Как Askona, PHD и «ЭКРАН» использовали кастомные сегменты в черную пятницу в CTV
other 75 15.9× 660
https://www.sostav.ru/publication/rynok-konsolej-sokratilsya-pochti-na-14-81973.html
Рынок консолей сократился почти на 14%
other 75 16.8× 517
https://www.sostav.ru/publication/okolo-poloviny-rossiyan-gotovy-konsultirovatsya-s-vrachami-onlajn-81975.html
Около половины россиян готовы консультироваться с врачами онлайн
other 75 17.2× 542
https://www.sostav.ru/publication/kolichestvo-sellerov-na-marketplejsakh-vpervye-snizilos-81980.html
Количество селлеров на маркетплейсах впервые снизилось
other 75 16.6× 526
https://www.sostav.ru/publication/esports-world-cup-vybral-pr-partnera-v-rossii-81979.html
Esports World Cup выбрал PR-партнера в России
integrations 75 16.4× 597
https://www.sostav.ru/publication/v-rossii-sozdali-komissiyu-po-voprosam-razvitiya-ii-82003.html
Путин создал комиссию по вопросам развития ИИ
pricing 75 17.6× 555 💰 Pricing
https://www.sostav.ru/publication/v-moskve-pochti-vdvoe-uvelichilos-chislo-zakrytij-kafe-i-restoranov-81992.html
В Москве почти вдвое увеличилось число закрытий кафе и ресторанов
other 75 16.6× 531
https://www.sostav.ru/publication/samym-skachivaemym-prilozheniem-v-mire-posle-tiktok-stal-chatgpt-81995.html
Самым скачиваемым приложением в мире после TikTok стало ChatGPT
other 75 16.4× 519
https://www.sostav.ru/publication/zumery-otvergayut-stereotipy-muzhestvennosti-82030.html
Зумеры отвергают стереотипы мужественности
other 75 16.6× 533
Showing 20 of 90 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/publication/ 88 69 0% 17.0× High JS Bloat
/blog/ 1 52 0% 25.3× High JS Bloat
/contact/ 1 52 0% 29.9× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 90 pages
vk.com ×90
max.ru ×90
liqium.ru ×90
ok.ru ×90
t.me ×90
twitter.com ×90
sostav.school ×90
forumsostav.ru ×90
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/sostav.ru

Get your free API key — 100 requests/month included.

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📊 Semantic Share of Voice

How often would an AI cite sostav.ru when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to sostav.ru. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Sostav",
  "url": "https://sostav.ru",
  "logo": "https://sostav.ru/app/public/images/favic.png",
  "sameAs": []
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Sostav?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Sostav does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Sostav work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Sostav."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for sostav.ru:

Current Score
72
Projected Score
81
Improvement
+9 pts
Add Organization schema +6 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history