shopee.com 53 D
🛡️ SEO 25 🤖 GEO 51 ⚡ Perf 90 🏗️ Arch 56

shopee.com — Global SEODiff Score 53/100

shopee.com
📊

The AI-Readiness profile for shopee.com is strong: an ACRI of 72/100 places it ahead of 74% of domains in the index. Compared to other ecommerce sites (avg score: 57), shopee.com performs above the benchmark, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. The bloated 25.9× token ratio highlights an urgent need to clean up non-content markup, scripts, and navigation clutter. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

53
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Traditional SEO (25) needs urgent attention.
🎯 Top Fix: Reduce token bloat (26×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than shopee.com?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)25 × 0.25 = 6.2
🤖 AI Readiness / GEO (40% weight)51 × 0.40 = 20.4
⚡ Performance (20% weight)90 × 0.20 = 18.0
🏗️ Architecture & Trust (15% weight)56 × 0.15 = 8.4
Weighted sum = 6.2 + 20.4 + 18.0 + 8.4
Global SEODiff Score = 53 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
62
Structure
avg 35
2
Schema
avg 10
50
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.7%
Rank #6617
+26 pts
Gap
AI (ACRI)
Top 26%
Score 72/100

shopee.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why shopee.com ranks here

Tech stackCustom / Proprietary
Industryecommerce
RenderingHybrid
Schema coverage1 blocks
Token bloat25.9×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

25/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

68 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

376 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 1
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://shopee.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✓ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee
  • ✓ og:description — Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
  • ✓ og:image — preview
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

51/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the ecommerce sector, stylekorean.com (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
shopee.com
42
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. stylekorean.com has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 62/100 — Good
Structured Elements 12 elements (12 lists, 0 rows, 0 headers)
Total Words103
Raw Density11.6%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

47
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability47/100 — AI models can partially extract answers from this page
Crawl CostLow (20/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

3%
🗑️ 97%
Useful Content (788 B)Bloat (19.1 KB)
Token Bloat Ratio25.9× — Heavy

Multimodal Readiness

Visual ContextNo images detected
Image Alt Coverage0 / 0 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 19.9 KB, but only 788 B is text. 3% useful / 97% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (25.9×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 96.1% · SNR: 0.04 · Signal: 197 / Noise: 4898 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
ServerSGW
CDN
HTTP Status200
Load Time249 ms
Raw HTML Size19.9 KB
Visible Text Size788 B

Performance & Speed

90/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

249 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

135
DOM nodes
20 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

56/100 15 % of Global Score 🟡 Medium Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

5
internal links
9
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 42/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for shopee.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/shopee.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=shopee.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1 pages · Deep-10

Homepage ACRI
42
Single-page score
+2
Consistent readability
Δ delta
Site-Wide ACRI
44
Avg across 1 pages · Range 44–44
Total Words
98
Avg Bloat
41.6×
Ext. Citations
14
Page Type ACRI Token Bloat Words Status
https://shopee.com/pricing
Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee
pricing 44 41.6× 98
🔗
Outbound External Citations
14 unique external domains cited across 1 pages
shopee.com.my ×1
instagram.com ×1
shopee.co.id ×1
shopee.com.mx ×1
shopee.cl ×1
shopee.com.ar ×1
shopee.tw ×1
shopee.vn ×1
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/shopee.com

Get your free API key — 100 requests/month included.

🔗 Similar ecommerce Sites

Domains with a similar tech stack, industry, and AI readiness profile to shopee.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
shopee.com (this site) 42 72 Custom / Proprietary 25.9× 1
shopee.es 42 72 Custom / Proprietary 25.9× 1 Compare →
shopee.fr 42 72 Custom / Proprietary 25.9× 1 Compare →
shopeemobile.com 42 72 Custom / Proprietary 25.9× 1 Compare →
shopee.in 42 72 Custom / Proprietary 25.9× 1 Compare →
imageland-shop.de 40 64 Custom / Proprietary 24.9× 1 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to shopee.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Shopee",
  "url": "https://shopee.com",
  "logo": "https://shopee.com/static/favicon.ico",
  "sameAs": []
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 3% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for shopee.com:

Current Score
72
Projected Score
83
Improvement
+11 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history