pewresearch.org 60 C
🛡️ SEO 62 🤖 GEO 63 ⚡ Perf 34 🏗️ Arch 83

pewresearch.org — Global SEODiff Score 60/100

pewresearch.org
📊

pewresearch.org shows strong AI visibility with an ACRI of 76/100, outperforming 84% of indexed domains. Compared to other developer sites (avg score: 57), pewresearch.org performs above the benchmark, suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. A 32.2× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. The site includes 2 schema blocks, providing adequate structured data for basic entity recognition. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

60
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (34) is your bottleneck.
🎯 Top Fix: Reduce token bloat (32×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than pewresearch.org?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)62 × 0.25 = 15.5
🤖 AI Readiness / GEO (40% weight)63 × 0.40 = 25.2
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)83 × 0.15 = 12.4
Weighted sum = 15.5 + 25.2 + 6.8 + 12.4
Global SEODiff Score = 60 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
28
Structure
avg 35
44
Schema
avg 10
85
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.2%
Rank #1711
+16 pts
Gap
AI (ACRI)
Top 16%
Score 76/100

pewresearch.org punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why pewresearch.org ranks here

Tech stackWordPress
Industrydeveloper
RenderingSSR
Schema coverage2 blocks
Token bloat32.2×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

62/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

66 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

141 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 3
  • ✓ Has <h2> headings — found 44
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.pewresearch.org/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Pew Research Center
  • ✓ og:description — Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

63/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the developer sector, bestaccessdoors.com (ACRI: 88) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
pewresearch.org
52
Your ACRI Score
88
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. bestaccessdoors.com has schema coverage of 8 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 28/100 — Low
Structured Elements 51 elements (51 lists, 0 rows, 0 headers)
Total Words2123
Raw Density2.4%
💡Low structure score (28/100). Your content appears as a wall of text with few structured HTML elements. You have 51 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

48
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability48/100 — AI models can partially extract answers from this page
Crawl CostHigh (95/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

3%
🗑️ 97%
Useful Content (21.4 KB)Bloat (665.7 KB)
Token Bloat Ratio32.2× — Bloated

Multimodal Readiness

Visual Context38% Optimized for Vision
Image Alt Coverage18 / 48 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 687.1 KB, but only 21.4 KB is text. 3% useful / 97% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (32.2×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 38% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 96.9% · SNR: 0.03 · Signal: 5469 / Noise: 170425 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time1406 ms
Raw HTML Size687.1 KB
Visible Text Size21.4 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1406 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2061
DOM nodes
687 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → private
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

83/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.pewresearch.org/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

235
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 52/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for pewresearch.org
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/pewresearch.org" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=pewresearch.org" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 33 pages · Deep-10

Homepage ACRI
52
Single-page score
+12
Subpages outperform homepage
Δ delta
Site-Wide ACRI
64
Avg across 33 pages · Range 44–69
Topical Cohesion
21%
Topical Drift
TF-IDF cosine similarity
Total Words
54145
Avg Bloat
136.8×
Ext. Citations
104
Page Type ACRI Token Bloat Words Status
https://www.pewresearch.org/short-reads/2025/12/08/many-religions-heavily-concentrated-in-one-or-two-countries/
Many religions are heavily concentrated in a few countries | Pew Research Center
pricing 69 153.7× 834 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/23/has-there-been-a-christian-revival-among-young-adults-in-the-uk-recent-surveys-may-be-misleading/
Why surveys showing Christian revival in Britain may be misleading | Pew Research Center
pricing 69 68.3× 1880 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/19/which-us-religious-groups-are-most-highly-educated/
Which US religious groups are most highly educated? | Pew Research Center
pricing 69 71.2× 2140 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/29/if-the-us-had-100-people-charting-americans-religious-beliefs-and-practices/
The United States if it had 100 people, religious beliefs and practices | Pew Research Center
pricing 69 183.7× 719 💰 Pricing
https://pewresearch.org/about
About Pew Research Center | Pew Research Center
about 64 197.1× 576
https://www.pewresearch.org/short-reads/2025/12/09/striking-findings-from-2025/
Striking findings from 2025 | Pew Research Center
pricing 64 77.8× 1676 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/11/far-more-americans-say-theyd-like-to-live-in-the-past-than-in-the-future/
Far more Americans say they’d like to live in the past than in the future | Pew Research Center
pricing 64 75.7× 1891 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/15/growing-shares-say-the-trump-administration-is-doing-too-much-to-deport-immigrants-in-the-us-illegally/
On deportations, growing shares say Trump administration is doing ‘too much’ | Pew Research Center
pricing 64 116.4× 1097 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/15/our-favorite-data-visualizations-of-2025/
Top data visualizations of 2025, from Pew Research Center’s designers | Pew Research Center
pricing 64 87.9× 1452 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/13/wikipedia-at-25-what-the-data-tells-us/
What the data says about Wikipedia on its 25th anniversary | Pew Research Center
pricing 64 57.4× 2754 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/15/nearly-4-in-10-americans-wish-they-had-options-beyond-the-republican-and-democratic-parties/
Many Americans want more political parties to choose from | Pew Research Center
pricing 64 199.1× 626 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/22/what-the-data-says-about-affordable-care-act-health-insurance-exchanges/
Key facts on Affordable Care Act (Obamacare) insurance exchanges | Pew Research Center
pricing 64 51.8× 2919 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/23/6-facts-about-obesity-and-weight-loss-drugs-in-the-u-s/
6 facts about obesity and GLP-1 weight loss drugs in the US | Pew Research Center
pricing 64 54.5× 3133 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/29/few-americans-support-trumps-proposed-takeover-of-greenland/
Few Americans support a US takeover of Greenland proposed by Trump | Pew Research Center
pricing 64 143.0× 959 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/08/internet-use-smartphone-ownership-digital-divides-in-u-s/
Internet use, smartphone ownership, digital divides in the US: What we know | Pew Research Center
pricing 64 57.3× 2803 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/16/trump-has-already-issued-more-executive-orders-in-his-second-term-than-in-his-first/
Trump’s number of executive orders surpasses first term | Pew Research Center
pricing 64 65.6× 2336 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/04/americans-are-divided-on-next-steps-for-us-in-venezuela/
Americans divided on next steps for US in Venezuela | Pew Research Center
pricing 64 122.5× 1102 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/09/facts-about-venezuelans-in-the-us/
7 facts about Venezuelans in the US | Pew Research Center
pricing 64 117.4× 1074 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/19/us-stands-out-globally-in-how-it-draws-legislative-districts/
US stands out globally in how it draws legislative districts | Pew Research Center
pricing 64 42.5× 3960 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/05/key-facts-about-black-americans/
Key facts about Black Americans | Pew Research Center
pricing 64 80.3× 1598 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/22/younger-americans-are-less-likely-than-others-to-support-an-active-role-for-the-us-in-world-affairs/
Younger Americans tend to favor the US being less active in world affairs | Pew Research Center
pricing 64 86.6× 1631 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/09/white-evangelicals-remain-among-trumps-strongest-supporters-but-theyre-less-supportive-than-a-year-ago/
White evangelicals remain among Trump’s strongest supporters, but less so than a year ago | Pew Research Center
pricing 64 80.1× 1930 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/11/are-baby-boomers-wealthier-than-previous-generations-of-older-adults/
Are Baby Boomers wealthier than previous generations of older adults? | Pew Research Center
pricing 64 110.5× 1299 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/11/majority-of-americans-express-low-confidence-in-journalists-to-act-in-publics-best-interests/
Majority of Americans not confident journalists act in best interests of public | Pew Research Center
pricing 64 102.1× 1349 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/02/migrant-encounters-at-the-us-mexico-border-are-at-their-lowest-level-in-more-than-50-years/
Migrant encounters at US-Mexico border at lowest level in over 50 years| Pew Research Center
pricing 64 79.5× 1932 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/26/majorities-of-americans-say-its-important-to-talk-about-the-countrys-historical-successes-and-failures/
Majorities in US say historical failures and successes are important to talk about | Pew Research Center
pricing 64 118.8× 1182 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/13/about-4-in-10-teens-support-cellphone-bans-in-classrooms-fewer-back-all-day-restrictions/
How US teens view school cellphone bans | Pew Research Center
pricing 64 93.9× 1512 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/17/6-facts-about-national-pride-in-the-us/
What we learned about Americans’ national pride | Pew Research Center
pricing 64 60.0× 2116 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/26/most-older-adults-who-live-at-home-want-to-age-in-place-but-they-arent-entirely-confident-theyll-get-to/
Most older adults want to age at home, but many aren’t confident they can | Pew Research Center
pricing 64 158.7× 827 💰 Pricing
https://www.pewresearch.org/short-reads/2026/02/23/state-of-the-union-2026-where-americans-stand-on-key-issues-facing-the-nation/
State of the Union 2026: Where Americans stand on key issues facing the nation | Pew Research Center
pricing 64 84.0× 1618 💰 Pricing
https://www.pewresearch.org/short-reads/2026/01/09/the-oldest-baby-boomers-turn-80-in-2026/
The oldest Baby Boomers turn 80 in 2026 | Pew Research Center
pricing 64 114.9× 1236 💰 Pricing
https://www.pewresearch.org/short-reads/2025/12/10/most-americans-say-government-has-a-responsibility-to-ensure-health-care-coverage/
Is ensuring health care coverage a government responsibility? What Americans think| Pew Research Center
pricing 64 79.1× 1900 💰 Pricing
https://pewresearch.org/contact
Contact Pew Research Center | Pew Research Center
support 44 1323.7× 84
🔗
Outbound External Citations
104 unique external domains cited across 33 pages
bsky.app ×33
facebook.com ×33
instagram.com ×33
pewresearchcenter.networkforgood.com ×33
x.com ×33
youtube.com ×33
pewtrusts.org ×33
linkedin.com ×33
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/pewresearch.org

Get your free API key — 100 requests/month included.

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🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to pewresearch.org. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 3% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Pewresearch?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Pewresearch does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Pewresearch work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Pewresearch."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for pewresearch.org:

Current Score
76
Projected Score
84
Improvement
+8 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history