optum.com 69 C
🛡️ SEO 55 🤖 GEO 80 ⚡ Perf 49 🏗️ Arch 90

optum.com — Global SEODiff Score 69/100

optum.com
📊

optum.com shows strong AI visibility with an ACRI of 77/100, outperforming 86% of indexed domains. Compared to other healthcare sites (avg score: 57), optum.com performs above the benchmark, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. A 5.0× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

69
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (49) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)55 × 0.25 = 13.8
🤖 AI Readiness / GEO (40% weight)80 × 0.40 = 32.0
⚡ Performance (20% weight)49 × 0.20 = 9.8
🏗️ Architecture & Trust (15% weight)90 × 0.15 = 13.5
Weighted sum = 13.8 + 32.0 + 9.8 + 13.5
Global SEODiff Score = 69 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
49
Structure
avg 35
42
Schema
avg 10
65
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.7%
Rank #6903
+14 pts
Gap
AI (ACRI)
Top 14%
Score 77/100

optum.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why optum.com ranks here

Tech stackAdobe Experience Manager
Industryhealthcare
RenderingHybrid
Schema coverage1 blocks
Token bloat5.0×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

55/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

47 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

130 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 11
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.optum.com/en/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Optum - Health Services Innovation Company
  • ✓ og:description — Optum is committed to making health care work better, leading the way to better experiences, better health, and lower costs for you.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

80/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the healthcare sector, adelaideaccountant.com (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
optum.com
57
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. adelaideaccountant.com has schema coverage of 4 blocks and uses Express. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 49/100 — Fair
Structured Elements 65 elements (65 lists, 0 rows, 0 headers)
Total Words920
Raw Density7.1%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

69
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability69/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

20%
🗑️ 80%
Useful Content (24.3 KB)Bloat (96.6 KB)
Token Bloat Ratio5.0× — Lean

Multimodal Readiness

Visual Context39% Optimized for Vision
Image Alt Coverage9 / 23 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 39% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 79.9% · SNR: 0.25 · Signal: 6215 / Noise: 24719 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/Qwen2.5-7B-Instruct-4bit) analyzed the extracted content of optum.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Healthcare services including health care, financial, and pharmacy solutions
Target Audience
Individuals and businesses seeking comprehensive health care solutions
Pricing Model
Not explicitly mentioned
Model: mlx-community/Qwen2.5-7B-Instruct-4bit · Analyzed: 2026-02-25 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score65/100
Server
CDN
HTTP Status200
Load Time2418 ms
Raw HTML Size120.8 KB
Visible Text Size24.3 KB

Performance & Speed

49/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2418 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

778
DOM nodes
121 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=60,max-age=300
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

90/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.optum.com/en/site-map.sitemap-index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

59
internal links
13
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 57/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for optum.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/optum.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=optum.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

🔗 Similar healthcare Sites

Domains with a similar tech stack, industry, and AI readiness profile to optum.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
optum.com (this site) 57 77 Adobe Experience Manager 5.0× 1
abbott.com 57 81 Adobe Experience Manager 5.6× 1 Compare →
watchman.com 56 69 Adobe Experience Manager 4.5× 1 Compare →
moveworks.ai 58 71 Adobe Experience Manager 3.8× 1 Compare →
brookdaleliving.com 58 71 Adobe Experience Manager 3.8× 1 Compare →
brookdale.com 58 71 Adobe Experience Manager 3.8× 1 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to optum.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Optum",
  "url": "https://optum.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://optum.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Optum?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Optum does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Optum work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Optum."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for optum.com:

Current Score
77
Projected Score
87
Improvement
+10 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history

🧠 AI Citation Graph

How this domain is cited across the machine-readable web

1.0
AI-Trust
#1493
Global Rank
17%
Percentile
8
Inbound AI Links
15
Outbound AI Links
51
Avg Inbound ACRI
25%
Invisible Backlinks
Top AI Referrers
Domain ACRI AI-Trust Direction
prohealthmd.com 62 0.0 ← cites you
uhg.com 61 0.0 ← cites you
unitedhealthgroup.com 61 0.0 ← cites you
optumbank.com 59 0.0 ← cites you
episource.com 58 0.0 ← cites you
adam.com 53 0.0 ← cites you
connectyourcare.com 28 0.0 ← cites you
optumfinancial.com 28 0.0 ← cites you
View Full AI-Trust Leaderboard →