mtn.com 75 B
🛡️ SEO 73 🤖 GEO 88 ⚡ Perf 40 🏗️ Arch 92

mtn.com — Global SEODiff Score 75/100

mtn.com
📊

mtn.com has earned a 88/100 ACRI — a tier-1 result that puts it ahead of 99% of sites in the SEODiff Radar. Within the finance vertical, this places mtn.com above the industry average of 58 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. A 6.0× bloat ratio is typical for sites in this tech tier — not wasteful, but streamlining could further boost extractability. Structured data coverage is solid at 2 blocks, covering core entities — expanding to include FAQ or Breadcrumb schemas could strengthen the profile further. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

75
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (40) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Feb 23 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)73 × 0.25 = 18.2
🤖 AI Readiness / GEO (40% weight)88 × 0.40 = 35.2
⚡ Performance (20% weight)40 × 0.20 = 8.0
🏗️ Architecture & Trust (15% weight)92 × 0.15 = 13.8
Weighted sum = 18.2 + 35.2 + 8.0 + 13.8
Global SEODiff Score = 75 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
88
Structure
avg 36
44
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 4%
Rank #40579
Aligned
Gap
AI (ACRI)
Top 1%
Score 88/100

mtn.com has balanced Google and AI visibility — both rank roughly in the same tier. ACRI measures technical crawler readiness. Read the methodology →

Why mtn.com ranks here

Tech stackWordPress
Industryfinance
RenderingSSR
Schema coverage2 blocks
Token bloat6.0×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

73/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

16 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

146 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 4
  • ✓ Has <h2> headings — found 6
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.mtn.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — MTN Group | Home
  • ✓ og:description — MTN is Africa’s largest mobile network operator, sharing the benefits of a modern connected life with 288m customers in 18 markets across Africa
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

88/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the finance sector, bbkonline.com (ACRI: 82) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mtn.com
77
Your ACRI Score
82
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. bbkonline.com has schema coverage of 1 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 88/100 — Excellent
Structured Elements 192 elements (192 lists, 0 rows, 0 headers)
Total Words820
Raw Density23.4%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

3/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

79
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability79/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

16%
🗑️ 84%
Useful Content (14.7 KB)Bloat (73.2 KB)
Token Bloat Ratio6.0× — Normal

Multimodal Readiness

Visual Context92% Optimized for Vision
Image Alt Coverage36 / 39 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 83.2% · SNR: 0.20 · Signal: 3773 / Noise: 18732 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/Qwen2.5-7B-Instruct-4bit) analyzed the extracted content of mtn.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Mobile network services in Africa
Target Audience
Businesses and individuals in Africa
Pricing Model
Not explicitly mentioned
Model: mlx-community/Qwen2.5-7B-Instruct-4bit · Analyzed: 2026-02-26 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servernginx
CDN
HTTP Status200
Load Time2260 ms
Raw HTML Size87.9 KB
Visible Text Size14.7 KB

Performance & Speed

40/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2260 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

880
DOM nodes
88 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache, must-revalidate, max-age=0, no-store
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
googletagmanager.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

92/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.mtn.com/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

172
internal links
28
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 77/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mtn.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mtn.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mtn.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 679 pages · Deep-10

Homepage ACRI
77
Single-page score
-17
Moderate hidden bloat
Δ delta
Site-Wide ACRI
60
Avg across 679 pages · Range 34–90
🔍
Hidden Bloat Detected

Homepage scores 77, but internal pages average only 60 — a -17-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
377598
Avg Bloat
186.2×
Page Type ACRI Token Bloat Words Status
https://www.mtn.com/legal/
Legal - Terms and conditions | MTN Group
pricing 90 2.8× 9375 💰 Pricing
https://www.mtn.com/case-study/
Case Studies Archive |
pricing 85 6.1× 3684 💰 Pricing
https://www.mtn.com/case-study-category/economic-value/
Economic value Archives | %
pricing 85 5.6× 3378 💰 Pricing
https://www.mtn.com/sub-pillar-category/ethics/
Ethics Archives |
pricing 85 9.3× 2113 💰 Pricing
https://www.mtn.com/case-study-category/eco-responsibility/
Eco-responsibility Archives | %
pricing 85 6.0× 3024 💰 Pricing
https://www.mtn.com/cfo-of-the-year-mtns-problem-solving-cfo/
CFO of the Year: MTN’s problem-solving CFO |
pricing 85 9.0× 1863 💰 Pricing
https://www.mtn.com/case-study-category/sound-governance/
Sound governance Archives | %
pricing 85 6.4× 3773 💰 Pricing
https://www.mtn.com/case-study-category/sustainable-societies/
Sustainable societies Archives | %
pricing 85 6.1× 3687 💰 Pricing
https://www.mtn.com/sub-pillar/
Sub Pillars Archive |
pricing 85 6.2× 4112 💰 Pricing
https://www.mtn.com/edison-alliance-members-commit-to-1-billion-lives-challenge/
EDISON Alliance Members Commit to 1 Billion Lives Challenge |
pricing 85 9.9× 1915 💰 Pricing
https://www.mtn.com/16-days-of-activism-case-study/
16 Days of Activism: Case Study |
pricing 85 7.0× 2992 💰 Pricing
https://www.mtn.com/pachipanda-challenge/
PachiPanda Challenge |
pricing 85 6.6× 5111 💰 Pricing
https://www.mtn.com/case-study/mtn-ceo-ralph-mupita-comments-on-the-future-of-the-telecoms-industry-off-the-back-of-its-strategic-move-into-the-fintech-space/
MTN CEO, Ralph Mupita comments on the future of the telecoms industry off the back of its strategic move into the fintech space |
pricing 75 16.1× 1152 💰 Pricing
https://www.mtn.com/mtn-group-releases-2019-integrated-sustainability-and-tax-reports-highlighting-the-significant-positive-impact-it-has-on-economies-and-the-societies-it-serves/
MTN Group releases 2019 integrated, sustainability and tax reports |
pricing 75 13.7× 1207 💰 Pricing
https://www.mtn.com/mtn-ramps-up-efforts-to-support-customers-and-communities-as-covid-19-spreads-across-markets/
MTN ramps up efforts to support customers and communities as COVID-19 spreads across markets |
pricing 75 16.8× 950 💰 Pricing
https://www.mtn.com/mtn-reports-strong-financial-results-and-ceo-succession-process-underway/
MTN reports strong financial results and CEO succession process underway |
pricing 75 17.5× 905 💰 Pricing
https://www.mtn.com/summary-of-mtn-nigeria-unaudited-results-for-the-six-months-ended-30-june-2019/
Summary of MTN Nigeria unaudited results for the six months ended 30 June 2019 |
pricing 75 12.7× 1299 💰 Pricing
https://www.mtn.com/ralph-mupita-named-cfo-of-the-year-2019/
Ralph Mupita named CFO of the Year 2019 |
pricing 75 19.6× 797 💰 Pricing
https://www.mtn.com/mtn-accelerates-growth-delivers-dividend-and-lifts-guidance/
MTN accelerates growth, delivers dividend, and lifts guidance |
pricing 75 17.6× 900 💰 Pricing
https://www.mtn.com/mtn-group-announces-executive-appointments/
MTN Group announces executive appointments |
pricing 75 15.6× 1018 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/case-study/ 66 63 0% 35.5× High JS Bloat
/executivecommittee/ 12 57 0% 51.6× High JS Bloat
/boardofdirectors/ 12 57 0% 57.8× High JS Bloat
/author/ 11 57 0% 48.7× High JS Bloat
/sub-pillar-category/ 9 68 0% 28.2× High JS Bloat
/country/ 7 58 0% 62.3× High JS Bloat
/case-study-category/ 5 83 0% 8.8× High JS Bloat
/case-studies/ 2 57 0% 51.5× High JS Bloat
/about/ 2 67 0% 32.6× High JS Bloat
/sustainability-home/ 1 67 0% 26.6× High JS Bloat
/connecting-the-unconnected-mtns-and-africas-mobile-internet-revolution/ 1 67 0% 26.3× High JS Bloat
/african-youth-are-coding-for-their-future/ 1 67 0% 22.7× High JS Bloat
/mtn-group-announces-key-executive-moves-in-west-africa/ 1 67 0% 29.4× High JS Bloat
/mtn-accenture-and-genesys-unite-to-elevate-the-customer-experience/ 1 67 0% 26.4× High JS Bloat
/fintech-solutions/ 1 57 0% 48.1× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mtn.com

Get your free API key — 100 requests/month included.

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Domains with a similar tech stack, industry, and AI readiness profile to mtn.com. Compare side-by-side.

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🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mtn.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mtn?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Mtn does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Mtn work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Mtn."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mtn.com:

Current Score
88
Projected Score
94
Improvement
+6 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history