ms.now 61 C
🛡️ SEO 46 🤖 GEO 64 ⚡ Perf 47 🏗️ Arch 95

ms.now — Global SEODiff Score 61/100

ms.now
📊

ms.now shows strong AI visibility with an ACRI of 72/100, outperforming 73% of indexed domains. In the education sector, ms.now outperforms the average (58), suggesting strong competitive positioning in AI search. Its server-rendered architecture ensures AI crawlers receive complete HTML on first request, a key advantage for extractability. A 23.1× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Structured data coverage is solid at 2 blocks, covering core entities — expanding to include FAQ or Breadcrumb schemas could strengthen the profile further. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

61
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (46) is your bottleneck.
🎯 Top Fix: Reduce token bloat (23×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 21 snapshots
Feb 22 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than ms.now?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)46 × 0.25 = 11.5
🤖 AI Readiness / GEO (40% weight)64 × 0.40 = 25.6
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)95 × 0.15 = 14.2
Weighted sum = 11.5 + 25.6 + 9.4 + 14.2
Global SEODiff Score = 61 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
39
Structure
avg 36
4
Schema
avg 9
85
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.6%
Rank #5662
+27 pts
Gap
AI (ACRI)
Top 27%
Score 72/100

ms.now punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why ms.now ranks here

Tech stackWordPress
Industryeducation
RenderingSSR
Schema coverage2 blocks
Token bloat23.1×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

46/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

51 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

154 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 84
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.ms.now/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — MS NOW
  • ✓ og:description — MS NOW breaking news and the latest news for today. Get daily news from local news reporters and world news updates with live audio & video from our team.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

64/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the education sector, educationdirectory.com.au (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
ms.now
55
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. educationdirectory.com.au has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 39/100 — Low
Structured Elements 55 elements (55 lists, 0 rows, 0 headers)
Total Words1223
Raw Density4.5%
💡Low structure score (39/100). Your content appears as a wall of text with few structured HTML elements. You have 55 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
❌ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

42
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability42/100 — AI models can partially extract answers from this page
Crawl CostMedium (60/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

4%
🗑️ 96%
Useful Content (13.8 KB)Bloat (304.1 KB)
Token Bloat Ratio23.1× — Heavy

Multimodal Readiness

Visual Context74% Optimized for Vision
Image Alt Coverage58 / 78 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 317.8 KB, but only 13.8 KB is text. 4% useful / 96% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (23.1×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 95.7% · SNR: 0.05 · Signal: 3521 / Noise: 77843 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Server
CDN
HTTP Status200
Load Time1520 ms
Raw HTML Size317.8 KB
Visible Text Size13.8 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1520 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1393
DOM nodes
318 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → must-revalidate, max-age=5
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

95/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.ms.now/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

240
internal links
15
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 55/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for ms.now
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/ms.now" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=ms.now" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1003 pages · Deep-10

Homepage ACRI
55
Single-page score
0
Consistent readability
Δ delta
Site-Wide ACRI
56
Avg across 1003 pages · Range 34–85
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
487129
Avg Bloat
121.6×
RAG Fractures [?]
1
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.ms.now/the-cycle/why-cooking-matters-msna57059
Why cooking matters
pricing 85 6.1× 7767 💰 Pricing
https://www.ms.now/morning-joe/excerpt-eric-schmidt-and-jared-cohen-msna56960
An excerpt from Eric Schmidt and Jared Cohen's "The New Digitial Age"
pricing 75 11.6× 3114 💰 Pricing
https://www.ms.now/morning-joe/excerpt-hrc-msna264241
An excerpt from Jonathan Allen and Amie Parnes' "HRC"
pricing 75 13.5× 2474 💰 Pricing
https://www.ms.now/rachel-maddow-show/week-geek-water-water-everywhere-msna550676
Week in Geek: Water, water everywhere
pricing 75 16.0× 13442 💰 Pricing
https://www.ms.now/the-cycle/martin-omalley-iowa-2016-interview-msna570981
In Iowa, Martin O'Malley lays out vision for Democratic Party
other 72 17.3× 2005
https://www.ms.now/thomas-roberts/the-fight-enda-think-you-cant-be-fired-msna57154
The fight for ENDA: Think you can't be fired for being gay? Think again
other 72 19.0× 1736
https://www.ms.now/morning-joe/excerpt-rita-morenos-rita-moreno-msna19767
An excerpt from Rita Moreno's "Rita Moreno: A Memoir"
other 72 19.2× 1662
https://www.ms.now/morning-joe/excerpt-crists-the-partys-over-msna260891
An excerpt from Charlie Crist's "The Party's Over"
pricing 72 16.0× 2033 💰 Pricing
https://www.ms.now/msnbc/heres-what-you-need-know-about-politics-today-msna556736
And we're off: Here's what you need to know in politics today
pricing 72 17.2× 2033 💰 Pricing
https://www.ms.now/msnbc/jeb-bush-iowa-trail-what-we-learned-msna546356
Jeb Bush on the trail: 5 things we learned
blog 67 30.8× 992
https://www.ms.now/msnbc/the-state-black-america-national-urban-league-word-crisis-msna554521
The state of Black America in a word: 'Crisis'
other 67 29.1× 1113
https://www.ms.now/msnbc/republicans-rush-condemn-hillary-clintons-2016-campaign-msna571941
Republicans rush to condemn Hillary Clinton's 2016 campaign
pricing 67 32.0× 1024 💰 Pricing
https://www.ms.now/msnbc/nearly-150-years-we-had-no-formal-budget-msna19753
For nearly 150 years, we had no formal budget--and we did fine. Now?
other 67 32.1× 962
https://www.ms.now/morning-joe/excerpt-lanny-davis-crisis-tales-f-msna19764
An excerpt from Lanny Davis' "Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life"
other 67 22.5× 1383
https://www.ms.now/andrea-mitchell/my-life-right-now-grieving-familie-msna55864
'This is my life right now': Grieving families join the gun-control fight
other 67 27.3× 1169
https://www.ms.now/msnbc/gop-voting-crackdown-nc-threatens-minoriti-msna55932
GOP voting crackdown in NC threatens minorities
other 67 28.5× 1103
https://www.ms.now/msnbc/earth-day-soot-global-killer-msna56919
Earth Day: Soot is a global killer. Time to sweep it up
pricing 67 29.8× 1032 💰 Pricing
https://www.ms.now/melissa-harris-perry/obamas-confusing-stumble-the-fight-agains-msna57115
Obama's confusing stumble in the fight against AIDS
other 67 28.8× 1091
https://www.ms.now/the-daily-rundown/candidates-walk-fine-line-terrorism-m-msna57201
Candidates walk 'fine line' on terrorism in Mass. Senate race
pricing 67 27.7× 1149 💰 Pricing
https://www.ms.now/melissa-harris-perry/meet-anthony-halmon-teen-inventor-the-the-msna57294
Meet Anthony Halmon, teen inventor of the Thermofier
other 67 26.5× 1193
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/msnbc/ 140 61 0% 59.6× High JS Bloat
/rachel-maddow-show/ 123 63 0% 51.1× High JS Bloat
/hardball/ 122 60 0% 68.6× High JS Bloat
/the-cycle/ 15 62 0% 59.9× High JS Bloat
/morning-joe/ 14 67 0% 33.5× High JS Bloat
/the-last-word/ 12 59 0% 74.1× High JS Bloat
/melissa-harris-perry/ 9 62 0% 46.0× High JS Bloat
/jansing-co/ 9 55 0% 84.9× High JS Bloat
/all-in/ 8 62 0% 63.7× High JS Bloat
/politicsnation/ 8 63 0% 51.4× High JS Bloat
/the-daily-rundown/ 6 60 0% 68.3× High JS Bloat
/andrea-mitchell/ 6 61 0% 63.4× High JS Bloat
/now-with-alex-wagner/ 5 54 0% 90.2× High JS Bloat
/all/ 4 60 0% 54.7× High JS Bloat
/thomas-roberts/ 4 64 0% 37.8× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/ms.now

Get your free API key — 100 requests/month included.

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🎭

Bait & Switch Delta

F 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

66
Homepage ACRI
36
Inner Avg ACRI
+30
ACRI Delta
10%
Homepage Ghost
40%
Inner Avg Ghost
100
Drift Score [?]
Worst Inner Pages
64 40% pricing https://ms.now/blog
34 40% support https://ms.now/faq
34 40% other https://www.ms.now/hardball/matthews-drops-leno-talks-oil-spill-msna26452
🛡️

E-E-A-T Trust Signals

D 35/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: MS NOW, jayhoffmann, MS NOW
🔗

Citation Profile

13 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

156
Total Links
13
Unique Domains
10.4
Avg/Page
8%
Diversity
cnbcrsh.qualtrics.com facebook.com instagram.com x.com versantmedia.com together.nbcuni.com msnowevents.com msnow.zendesk.com share.flipboard.com careers.versantmedia.com
🏘️ Outbound Neighborhood Trust Avg Trust: 32.7

AI trust scores for the domains ms.now links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to ms.now. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Ms",
  "url": "https://ms.now",
  "logo": "https://www.ms.now/wp-content/uploads/2025/10/cropped-msnow-logo-favicon.webp?w=32",
  "sameAs": []
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 4% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Ms?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Ms does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Ms work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Ms."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for ms.now:

Current Score
72
Projected Score
86
Improvement
+14 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history