moz.com 72 B
🛡️ SEO 66 🤖 GEO 83 ⚡ Perf 47 🏗️ Arch 88

moz.com — Global SEODiff Score 72/100

moz.com
📊

At 78/100, the ACRI for moz.com indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Compared to other infrastructure sites (avg score: 58), moz.com performs above the benchmark, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. The token bloat ratio sits at a lean 2.7×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

72
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (47) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 24 snapshots
Feb 22 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than moz.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)66 × 0.25 = 16.5
🤖 AI Readiness / GEO (40% weight)83 × 0.40 = 33.2
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)88 × 0.15 = 13.2
Weighted sum = 16.5 + 33.2 + 9.4 + 13.2
Global SEODiff Score = 72 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
48
Structure
avg 36
42
Schema
avg 9
75
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.3%
Rank #2845
+12 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

moz.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why moz.com ranks here

Tech stackCloudflare Pages
RenderingSSR
Schema coverage1 blocks
Token bloat2.7×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

66/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

40 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

187 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 16
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://moz.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — SEO Software for Smarter Marketing
  • ✓ og:description — Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

83/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
moz.com
64
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 48/100 — Fair
Structured Elements 176 elements (176 lists, 0 rows, 0 headers)
Total Words2559
Raw Density6.9%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
✅ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

70
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability70/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

37%
🗑️ 63%
Useful Content (58.7 KB)Bloat (101.1 KB)
Token Bloat Ratio2.7× — Lean

Multimodal Readiness

Visual Context71% Optimized for Vision
Image Alt Coverage34 / 48 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

57 Entropy
Fair Token Bloat: Medium
Noise Ratio: 63.3% · SNR: 0.58 · Signal: 15025 / Noise: 25878 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/Qwen2.5-7B-Instruct-4bit) analyzed the extracted content of moz.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Search engine optimization software and education
Target Audience
SEO professionals, marketers, content creators
Pricing Model
Moz Pro, Moz Local, paid tiers
🏆 Competitive Moat
Educational content and community, transparent SEO tools
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Beginner's Guide to SEO
⚡ Key Pain Points
• No structured FAQ schema
• Thin landing pages for features
Model: mlx-community/Qwen2.5-7B-Instruct-4bit · Analyzed: 2026-02-27 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score75/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time1056 ms
Raw HTML Size159.8 KB
Visible Text Size58.7 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1056 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1347
DOM nodes
160 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

88/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://moz.com/sitemaps-1-sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

164
internal links
10
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 64/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for moz.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/moz.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=moz.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1005 pages · Deep-10

Homepage ACRI
64
Single-page score
+14
Subpages outperform homepage
Δ delta
Site-Wide ACRI
78
Avg across 1005 pages · Range 47–90
Topical Cohesion
21%
Topical Drift
TF-IDF cosine similarity
Total Words
2348089
Avg Bloat
12.2×
RAG Fractures [?]
1005
⚠️
1005 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 1005 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://moz.com/blog/the-importance-of-fraggles
The Real Impact of Mobile-First Indexing & The Importance of Fraggles - Moz
pricing 90 4.4× 6646 ⚠️ RAG Fracture
https://moz.com/blog/how-to-earn-topical-authority
How to Earn Topical Authority in 2023 and Beyond - Moz
pricing 90 5.5× 5208 ⚠️ RAG Fracture
https://moz.com/blog/seo-diversity-inclusion
Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences - Moz
pricing 90 4.6× 6336 ⚠️ RAG Fracture
https://moz.com/blog/evolution-of-seo
The Evolution of SEO [Video Presentation] - Moz
pricing 90 4.7× 5552 ⚠️ RAG Fracture
https://moz.com/blog/actually-accurate-analytics
Actually Accurate Analytics - Moz
pricing 90 4.7× 5683 ⚠️ RAG Fracture
https://moz.com/blog/day-two-of-mozcon-2019
MozCon 2019: Day Two Learnings - Moz
pricing 85 8.6× 2807 ⚠️ RAG Fracture
https://moz.com/blog/day-three-of-mozcon-2019
MozCon 2019: Everything You Need to Know About Day Three - Moz
pricing 85 8.2× 2962 ⚠️ RAG Fracture
https://moz.com/blog/spying-on-google-with-log-file-analysis
Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights - Moz
pricing 85 7.8× 3102 ⚠️ RAG Fracture
https://moz.com/blog/boost-content-linkability
How to Boost Content Linkability Without Wasting Your Marketing Budget - Moz
pricing 85 8.4× 2835 ⚠️ RAG Fracture
https://moz.com/blog/case-study-media-company-grew-400-using-seo-acquired
Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired - Moz
pricing 85 6.6× 4104 ⚠️ RAG Fracture
https://moz.com/blog/link-building-outreach
Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday - Moz
pricing 85 9.0× 2620 ⚠️ RAG Fracture
https://moz.com/blog/customer-edit-negative-review
How to Get a Customer to Edit Their Negative Review - Moz
pricing 85 8.9× 2627 ⚠️ RAG Fracture
https://moz.com/blog/lead-volume-vs-lead-quality
Lead Volume vs. Lead Quality for SEO - Moz
pricing 85 9.0× 2533 ⚠️ RAG Fracture
https://moz.com/blog/amazon-vs-google
Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine - Moz
pricing 85 7.8× 3179 ⚠️ RAG Fracture
https://moz.com/blog/how-does-the-local-algorithm-work
How Does the Local Algorithm Work? - Moz
pricing 85 9.1× 2560 ⚠️ RAG Fracture
https://moz.com/blog/data-to-calculate-ctr
The Data You’re Using to Calculate CTR is Wrong and Here’s Why - Moz
pricing 85 7.7× 3021 ⚠️ RAG Fracture
https://moz.com/blog/agency-workflow-for-google-my-business-dead-ends
An Agency Workflow for Google My Business Dead Ends - Moz
pricing 85 8.4× 2823 ⚠️ RAG Fracture
https://moz.com/blog/eat-and-the-quality-raters-guidelines
E-A-T and the Quality Raters' Guidelines - Moz
pricing 85 8.1× 2971 ⚠️ RAG Fracture
https://moz.com/blog/10-link-building-lies-you-must-ignore
10 Link Building Lies You Must Ignore - Moz
pricing 85 9.8× 2315 ⚠️ RAG Fracture
https://moz.com/blog/how-to-automate-pagespeed-insights-for-multiple-urls-using-google-sheets
How to Automate Pagespeed Insights [For Multiple URLs using Google Sheets] - Moz
pricing 85 9.8× 2405 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 500 83 0% 9.0× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1005 pages
academy.moz.com ×1005
instagram.com ×1003
youtube.com ×1003
twitter.com ×1002
ziffdavis.com ×1002
linkedin.com ×1002
facebook.com ×1002
speechpad.com ×167
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/moz.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to moz.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
moz.com (this site) 64 78 Cloudflare Pages 2.7× 1
symbolonly.com 86 89 Cloudflare Pages 2.4× 3 Compare →
endocrinology.org 88 90 Cloudflare Pages 1.9× 7 Compare →
sigmaflows.com 88 93 Express 2.3× 1 Compare →
violinsetc.com 89 86 Custom / Proprietary 2.2× 1 Compare →
driphydration.com 86 95 WordPress 1.9× 2 Compare →
Compare All 5 Similar Sites →
🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

64
Homepage ACRI
64
Inner Avg ACRI
0
ACRI Delta
40%
Homepage Ghost
20%
Inner Avg Ghost
4
Drift Score [?]
Worst Inner Pages
67 20% pricing https://moz.com/about
67 20% pricing https://moz.com/features
67 20% pricing https://moz.com/products
🛡️

E-E-A-T Trust Signals

B 70/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Chima Mmeje, Morgan McMurray, Luke Carthy
Address: 720 Robson St Vancouver, BC Canada V6Z 1A1 Contact the Help Team Vancouver Canada A Statement
🔗

Citation Profile

35 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

138
Total Links
35
Unique Domains
9.2
Avg/Page
25%
Diversity
instagram.com youtube.com linkedin.com ziffdavis.com twitter.com academy.moz.com facebook.com ipullrank.com zillow.com goldenproportions.com
🏘️ Outbound Neighborhood Trust Avg Trust: 52.8

AI trust scores for the domains moz.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to moz.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Moz",
  "url": "https://moz.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://moz.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Moz?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Moz does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Moz work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Moz."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for moz.com:

Current Score
78
Projected Score
85
Improvement
+7 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

Is this your company?

Monitor your AI visibility score weekly and get alerted when changes happen.

Start Free →

🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history