mac.com 60 C
🛡️ SEO 56 🤖 GEO 59 ⚡ Perf 57 🏗️ Arch 71

mac.com — Global SEODiff Score 60/100

mac.com
📊

The AI-Readiness profile for mac.com is strong: an ACRI of 78/100 places it ahead of 88% of domains in the index. In the news sector, mac.com outperforms the average (57), suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. The bloated 23.4× token ratio highlights an urgent need to clean up non-content markup, scripts, and navigation clutter. Structured data coverage is solid at 2 blocks, covering core entities — expanding to include FAQ or Breadcrumb schemas could strengthen the profile further. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

60
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (56) is your bottleneck.
🎯 Top Fix: Reduce token bloat (23×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than mac.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)56 × 0.25 = 14.0
🤖 AI Readiness / GEO (40% weight)59 × 0.40 = 23.6
⚡ Performance (20% weight)57 × 0.20 = 11.4
🏗️ Architecture & Trust (15% weight)71 × 0.15 = 10.7
Weighted sum = 14.0 + 23.6 + 11.4 + 10.7
Global SEODiff Score = 60 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
48
Structure
avg 35
44
Schema
avg 10
70
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.5%
Rank #4542
+12 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

mac.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why mac.com ranks here

Tech stackNext.js
Industrynews
RenderingSSR
Schema coverage2 blocks
Token bloat23.4×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

56/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

11 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

146 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 9
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.apple.com/mac/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✓ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Mac
  • ✓ og:description — The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

59/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the news sector, medi.de (ACRI: 84) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mac.com
54
Your ACRI Score
84
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. medi.de has schema coverage of 5 blocks and uses TYPO3. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 48/100 — Fair
Structured Elements 211 elements (211 lists, 0 rows, 0 headers)
Total Words3084
Raw Density6.8%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

54
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability54/100 — AI models can partially extract answers from this page
Crawl CostHigh (95/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

4%
🗑️ 96%
Useful Content (41.5 KB)Bloat (928.4 KB)
Token Bloat Ratio23.4× — Heavy

Multimodal Readiness

Visual Context48% Optimized for Vision
Image Alt Coverage31 / 65 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 969.9 KB, but only 41.5 KB is text. 4% useful / 96% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (23.4×) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 48% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 95.7% · SNR: 0.04 · Signal: 10632 / Noise: 237659 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
ServerApple
CDN
HTTP Status200
Load Time471 ms
Raw HTML Size969.9 KB
Visible Text Size41.5 KB

Performance & Speed

57/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

471 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2356
DOM nodes
970 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, must-revalidate, max-age=298
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

71/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

193
internal links
11
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 54/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mac.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mac.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mac.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1 pages · Deep-10

Homepage ACRI
54
Single-page score
+3
Consistent readability
Δ delta
Site-Wide ACRI
57
Avg across 1 pages · Range 57–57
Total Words
1062
Avg Bloat
187.0×
RAG Fractures
1
Ext. Citations
7
⚠️
1 RAG-Chunking Fracture Detected

Poorly formatted tables or pricing grids on 1 page will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://mac.com/pricing
Mac - Apple
pricing 57 187.0× 1062 ⚠️ RAG Fracture
🔗
Outbound External Citations
7 unique external domains cited across 1 pages
account.apple.com ×1
locate.apple.com ×1
icloud.com ×1
investor.apple.com ×1
apps.apple.com ×1
contactretail.apple.com ×1
support.apple.com ×1
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mac.com

Get your free API key — 100 requests/month included.

🔗 Similar news Sites

Domains with a similar tech stack, industry, and AI readiness profile to mac.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
mac.com (this site) 54 78 Next.js 23.4× 2
nuernbergmesse.de 52 78 Next.js 24.0× 2 Compare →
drewberryinsurance.co.uk 51 74 Next.js 23.9× 2 Compare →
onpage.org 53 78 Next.js 26.4× 2 Compare →
ryte.com 53 78 Next.js 26.4× 2 Compare →
copadata.com 56 74 Next.js 23.9× 0 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mac.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Mac",
  "url": "https://mac.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://mac.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 4% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mac?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Mac does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Mac work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Mac."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mac.com:

Current Score
78
Projected Score
90
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history