financialengines.com 70 B
🛡️ SEO 58 🤖 GEO 79 ⚡ Perf 65 🏗️ Arch 74

financialengines.com — Global SEODiff Score 70/100

financialengines.com
📊

financialengines.com shows strong AI visibility with an ACRI of 74/100, outperforming 78% of indexed domains. In the infrastructure sector, financialengines.com outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (10%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A tight 3.3× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

70
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (58) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 18, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 24 Mar 18
🔔 Recent AI Indexing Activity
🔄 Mar 10 Content change detected
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)79 × 0.40 = 31.6
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)74 × 0.15 = 11.1
Weighted sum = 14.5 + 31.6 + 13.0 + 11.1
Global SEODiff Score = 70 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
36
Structure
avg 35
42
Schema
avg 9
65
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 16%
Rank #162576
+6 pts
Gap
AI (ACRI)
Top 22%
Score 74/100

financialengines.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why financialengines.com ranks here

Tech stackAdobe Experience Manager
RenderingHybrid
Schema coverage1 blocks
Token bloat3.3×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

46 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

125 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 3
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.edelmanfinancialengines.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Financial Advisors | Edelman Financial Engines
  • ✓ og:description — Edelman Financial Engines offers investing and financial planning services, wealth management, retirement planning, and more.
  • ✗ og:image
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

79/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
financialengines.com
55
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 36/100 — Low
Structured Elements 60 elements (60 lists, 0 rows, 0 headers)
Total Words1559
Raw Density3.8%
💡Low structure score (36/100). Your content appears as a wall of text with few structured HTML elements. You have 60 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

66
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability66/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

30%
🗑️ 70%
Useful Content (37.6 KB)Bloat (88.2 KB)
Token Bloat Ratio3.3× — Lean

Multimodal Readiness

Visual Context65% Optimized for Vision
Image Alt Coverage11 / 17 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

43 Entropy
Fair Token Bloat: Medium
Noise Ratio: 70.1% · SNR: 0.43 · Signal: 9618 / Noise: 22578 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of financialengines.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Edelman Financial Engines provides financial planning services to individuals and families, offering a comprehensive suite of services including retirement planning,
Target Audience
Individuals seeking financial planning, retirement planning, investment management, insurance guidance, and estate planning services; families looking for comprehensive financial support.
Pricing Model
Fee-based, with transparent and personalized fees based on services utilized.
🏆 Competitive Moat
Fiduciary advice combined with a broad range of services and a strong track record of client satisfaction and industry recognition.
📊 Content Depth
8/10
⚡ Key Pain Points
• Lack of clarity on complex financial topics (e.g., Living Trust)
• Potential for overwhelming choice with a wide range of services
Analyzed by SEODiff AI · 2026-03-08

🔧 Tech Stack

AI-Readiness Score65/100
Server
CDN
HTTP Status200
Load Time748 ms
Raw HTML Size125.8 KB
Visible Text Size37.6 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

748 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1070
DOM nodes
126 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=300,stale-while-revalidate=3600
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

74/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

68
internal links
6
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 55/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for financialengines.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/financialengines.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=financialengines.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 10 pages · Deep-10

Homepage ACRI
55
Single-page score
+17
Subpages outperform homepage
Δ delta
Site-Wide ACRI
72
Avg across 10 pages · Range 72–72
Total Words
9350
Avg Bloat
27.3×
Page Type ACRI Token Bloat Words Status
https://financialengines.com/pricing
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/about
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/products
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/features
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/docs
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/blog
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/case-studies
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/integrations
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/faq
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
https://financialengines.com/contact
Financial Advisors | Edelman Financial Engines
pricing 72 27.3× 935 💰 Pricing
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 1 72 0% 27.3× High JS Bloat
/products/ 1 72 0% 27.3× High JS Bloat
/contact/ 1 72 0% 27.3× High JS Bloat
/pricing/ 1 72 0% 27.3× High JS Bloat
/case-studies/ 1 72 0% 27.3× High JS Bloat
/integrations/ 1 72 0% 27.3× High JS Bloat
/faq/ 1 72 0% 27.3× High JS Bloat
/docs/ 1 72 0% 27.3× High JS Bloat
/features/ 1 72 0% 27.3× High JS Bloat
/about/ 1 72 0% 27.3× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 10 pages
login.fidelity.com ×10
twitter.com ×10
jobs.jobvite.com ×10
facebook.com ×10
linkedin.com ×10
login.financialengines.com ×10
client.schwab.com ×10
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/financialengines.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to financialengines.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
financialengines.com (this site) 55 74 Adobe Experience Manager 3.3× 1
bashfashion.co.uk 80 82 Next.js 4.0× 1 Compare →
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officeshoes.hu 80 89 Cloudflare Pages 2.0× 1 Compare →
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📊 Semantic Share of Voice

How often would an AI cite financialengines.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to financialengines.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Financialengines",
  "url": "https://financialengines.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://financialengines.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Financialengines?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Financialengines does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Financialengines work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Financialengines."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for financialengines.com:

Current Score
74
Projected Score
81
Improvement
+7 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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