ex.co 73 B
🛡️ SEO 67 🤖 GEO 81 ⚡ Perf 56 🏗️ Arch 84

ex.co — Global SEODiff Score 73/100

ex.co
📊

ex.co achieves a 72/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Compared to other infrastructure sites (avg score: 57), ex.co performs above the benchmark, suggesting strong competitive positioning in AI search. Server-side rendering keeps the ghost ratio near zero, giving AI systems direct access to all visible content. With a 3.0× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

73
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (56) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)67 × 0.25 = 16.8
🤖 AI Readiness / GEO (40% weight)81 × 0.40 = 32.4
⚡ Performance (20% weight)56 × 0.20 = 11.2
🏗️ Architecture & Trust (15% weight)84 × 0.15 = 12.6
Weighted sum = 16.8 + 32.4 + 11.2 + 12.6
Global SEODiff Score = 73 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
100
Rendering
avg 93
41
Structure
avg 35
2
Schema
avg 10
85
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.3%
Rank #3061
+26 pts
Gap
AI (ACRI)
Top 26%
Score 72/100

ex.co punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why ex.co ranks here

Tech stackWordPress
RenderingSSR
Schema coverage1 blocks
Token bloat3.0×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

67/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

51 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

131 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 10
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://ex.co/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — EX.CO - the machine-learning video platform for every screen
  • ✓ og:description — EX.CO is the smarter, machine-learning video technology that maximizes revenue for media companies across web, apps, CTV, and DOOH.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

81/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
ex.co
60
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 0%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 41/100 — Fair
Structured Elements 47 elements (47 lists, 0 rows, 0 headers)
Total Words916
Raw Density5.1%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
❌ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

58
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability58/100 — AI models can partially extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

33%
🗑️ 67%
Useful Content (60.3 KB)Bloat (118.1 KB)
Token Bloat Ratio3.0× — Lean

Multimodal Readiness

Visual Context45% Optimized for Vision
Image Alt Coverage25 / 56 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 45% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

50 Entropy
Fair Token Bloat: Medium
Noise Ratio: 66.2% · SNR: 0.51 · Signal: 15427 / Noise: 30237 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

FrameworkWordPress
AI-Readiness Score85/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time1150 ms
Raw HTML Size178.4 KB
Visible Text Size60.3 KB

Performance & Speed

56/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1150 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

722
DOM nodes
178 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=600, must-revalidate
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
js.hs-scripts.com
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

84/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://ex.co/sitemap_index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

63
internal links
4
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 60/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for ex.co
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/ex.co" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=ex.co" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 60 pages · Deep-10

Homepage ACRI
60
Single-page score
0
Consistent readability
Δ delta
Site-Wide ACRI
60
Avg across 60 pages · Range 34–90
Topical Cohesion
22%
Topical Drift
TF-IDF cosine similarity
Total Words
61753
Avg Bloat
101.3×
Ext. Citations
93
Page Type ACRI Token Bloat Words Status
https://ex.co/terms-of-service-fixes/
Terms of Service – EX.CO – your use of our video technology
pricing 90 4.3× 8185 💰 Pricing
https://ex.co/terms-of-services/
Terms of Service – EX.CO – your use of our video technology
pricing 90 4.3× 8180 💰 Pricing
https://ex.co/dpa/
Data Processing Addendum | EX.CO - the publisher-first video platform
pricing 85 8.6× 2953 💰 Pricing
https://ex.co/guide-the-publishers-blueprint/
Guide - The Publisher's Blueprint - EX.CO - the machine-learning video platform
pricing 75 12.0× 2912 💰 Pricing
https://ex.co/guide-state-of-publisher-video-strategies/
Guide - The State of Publisher Video Strategies - EX.CO - the machine-learning video platform
blog 75 12.9× 2149
https://ex.co/navigating-the-ai-traffic-cliff-the-publisher-playbook/
Navigating the AI Traffic Cliff: The Publisher Playbook - EX.CO - the machine-learning video platform
other 75 11.7× 2914
https://ex.co/guide-science-of-viewability/
Guide - The Science of Viewability - EX.CO - the machine-learning video platform
pricing 75 10.2× 3904 💰 Pricing
https://ex.co/guide-ovp-testing-toolkit/
The Ultimate Head-to-Head OVP Testing Toolkit | EX.CO - the machine-learning video platform
pricing 75 13.8× 2377 💰 Pricing
https://ex.co/about/news/
Press Room – EX.CO – news from the video tech innovator
pricing 72 19.8× 3080 💰 Pricing
https://ex.co/mastering-the-multiscreen-mix/
Guide - Mastering the multiscreen mix | EX.CO - the machine-learning video platform
pricing 72 16.6× 1954 💰 Pricing
https://ex.co/guide-ovps-for-publishers/
Guide - OVPs for Publishers - EX.CO - the machine-learning video platform
pricing 72 13.7× 2208 💰 Pricing
https://ex.co/blog
EX.CO Blog
blog 67 10.4× 933
https://ex.co/case-studies/ex-co-platform-1xl-case-study/
1XL Case Study | EX.CO - the machine-learning video platform
social-proof 67 22.5× 1080
https://ex.co/cookies-policy/
Cookie Policy – EX.CO – how we use data responsibly
other 67 27.9× 788
https://ex.co/about/
About Us – EX.CO – simply smarter video technology
about 64 39.6× 738
https://ex.co/about
About Us – EX.CO – simply smarter video technology
about 64 39.6× 738
https://ex.co/case-studies/ex-co-platform-boardingarea-case-study/
BoardingArea Case Study | EX.CO - the machine-learning video platform
social-proof 64 40.0× 590
https://ex.co/case-studies/ex-co-platform-arena-group-case-study/
The Arena Group Case Study | EX.CO - the machine-learning video platform
social-proof 64 33.1× 713
https://ex.co/case-studies/ex-co-platform-endgame360-case-study/
Endgame360 Case Study | EX.CO - the machine-learning video platform
social-proof 64 45.1× 517
https://ex.co/case-studies/ex-co-platform-venturebeat/
VentureBeat Case Study | EX.CO - the machine-learning video platform
pricing 64 40.5× 581 💰 Pricing
https://ex.co/case-studies/ex-co-platform-carwow/
Carwow Case Study | EX.CO - the machine-learning video platform
social-proof 64 38.0× 631
https://ex.co/case-studies/ex-co-platform-the-autopian/
The Autopian Case Study | EX.CO - the machine-learning video platform
social-proof 64 44.2× 537
https://ex.co/case-studies/ex-co-platform-grupo-el-progreso-es/
Un estudio monográfico sobre Grupo El Progreso | EX.CO - the machine-learning video platform
social-proof 64 34.5× 687
https://ex.co/case-studies/ex-co-platform-advance-local/
Advance Local Case Study | EX.CO - the machine-learning video platform
social-proof 64 33.3× 715
https://ex.co/case-studies/ex-co-platform-alayans/
Alayans Case Study | EX.CO - the machine-learning video platform
social-proof 64 39.5× 599
https://ex.co/case-studies/ex-co-platform-grupo-el-progreso-en/
Grupo El Progreso Case Study | EX.CO - the machine-learning video platform
social-proof 64 41.0× 574
https://ex.co/case-studies/ex-co-platform-el-espanol/
El Español Case Study | EX.CO - the machine-learning video platform
social-proof 64 41.0× 575
https://ex.co/case-studies/ex-co-platform-el-espanol-spanish/
El Español Estudio de caso | de machine learning de EX.CO.
social-proof 64 31.4× 774
https://ex.co/case-studies/ex-co-platform-patch-scales-hyperlocal-video/
Patch Scales Hyperlocal Video to a 7-Figure Run Rate
social-proof 64 46.9× 504
https://ex.co/careers/
Careers – EX.CO – join the team shaping video’s future
careers 64 37.2× 652
https://ex.co/guides/
Guides – EX.CO – video strategies for revenue growth
blog 54 71.0× 364
https://ex.co/case-studies/sky-news/
How Sky News Beat Crowds for Coverage of the Royal Wedding
social-proof 54 67.4× 335
https://ex.co/case-studies/marca/
How Marca Utilized EX.CO's Interactive Content Platform
social-proof 54 74.4× 304
https://ex.co/case-study/
Case Studies – EX.CO – smarter video, proven results
social-proof 54 74.4× 333
https://ex.co/case-studies/ex-co-platform-motorsport/
Motorsport Case Study | EX.CO - the machine-learning video platform
social-proof 54 49.6× 474
https://ex.co/case-studies/ex-co-platform-huffpost-spain/
EX.CO's Partner Success Spotlight: The HuffPost Spain
social-proof 54 54.1× 426
https://ex.co/case-studies/ex-co-platform-audi-case-study/
Audi Educates and Trains Employees Using Interactive Content - EX.CO
social-proof 54 50.5× 456
https://ex.co/case-studies/ford/
How Ford Used Interactive Content to Educate Car Buyers
social-proof 54 74.6× 303
https://ex.co/case-studies/american-express/
American Express Found the Route to Young Travellers' Hearts
social-proof 54 66.3× 344
https://ex.co/case-studies/huffpost/
Huffington Post Rose Above the Crowd with Interactive News
social-proof 54 52.6× 433
https://ex.co/case-studies/moat/
EX.CO Proves 97% Viewability via Partnership With Moat
social-proof 54 73.4× 301
https://ex.co/case-studies/ex-co-playworks/
PlayWorks Case Study | EX.CO - the machine-learning video platform
social-proof 54 56.2× 415
https://ex.co/case-studies
Case Studies – EX.CO – smarter video, proven results
social-proof 54 74.4× 333
https://ex.co/security/
Responsible Disclosure Policy | EX.CO - the publisher-first video platform
trust 54 103.0× 207
https://ex.co/ad-server/
CTV & DOOH – EX.CO – Supercharge programmatic CTV revenue
other 54 122.7× 206
https://ex.co/monetization2/
Monetization – EX.CO – maximize programmatic revenue with ML
other 54 106.8× 230
https://ex.co/accessibility/
Accessibility – EX.CO – inclusive experiences for all users
other 54 96.8× 218
https://ex.co/publishers/
Publishers – EX.CO – smarter video that drives revenue
pricing 54 99.1× 279 💰 Pricing
https://ex.co/advertisers/
Advertisers – EX.CO – premium inventory for impactful video ads
other 54 109.2× 269
https://ex.co/ad-partners/
Ad Management Partners – EX.CO – smarter video monetization
pricing 54 112.3× 234 💰 Pricing
https://ex.co/monetization/
Monetization – EX.CO – maximize programmatic revenue with ML
other 54 85.6× 310
https://ex.co/ovp/
OVP - EX.CO - the machine-learning video platform
pricing 54 112.9× 260 💰 Pricing
https://ex.co/player/
Player – EX.CO – enterprise-grade, lightweight video
other 54 102.8× 284
https://ex.co/contact
Contact – EX.CO – connect with our video experts
support 44 346.9× 64
https://ex.co/contact/
Contact – EX.CO – connect with our video experts
support 44 346.9× 64
https://ex.co/leadership-team/
Leadership – EX.CO – fueling growth for media leaders
about 44 194.6× 130
https://ex.co/cms/
CMS – EX.CO – smarter video content management system
other 44 188.2× 141
https://ex.co/vertical-player/
Vertical – EX.CO – monetized vertical video for the open web
other 44 142.7× 188
https://ex.co/events/
Events – EX.CO – meet us at top video industry conferences
other 44 264.0× 95
https://ex.co/privacy-policy/
Privacy Policy – EX.CO – protecting your information
legal 34 1888.8× 11
🔗
Outbound External Citations
93 unique external domains cited across 60 pages
blog.ex.co ×60
youtube.com ×60
login.ex.co ×60
content.ex.co ×60
support.ex.co ×60
linkedin.com ×59
twitter.com ×59
digiday.com ×4
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/ex.co

Get your free API key — 100 requests/month included.

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🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to ex.co. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Ex",
  "url": "https://ex.co",
  "logo": "https://ex.co/wp-content/themes/tg/assets/images/favicon/apple-icon-57x57.png",
  "sameAs": []
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Ex?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Ex does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Ex work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Ex."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for ex.co:

Current Score
72
Projected Score
81
Improvement
+9 pts
Add Organization schema +6 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history