esphome.io 65 C
🛡️ SEO 50 🤖 GEO 66 ⚡ Perf 80 🏗️ Arch 70

esphome.io — Global SEODiff Score 65/100

esphome.io
📊

esphome.io achieves a 68/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. The rendering approach is hybrid, with a moderate ghost ratio of 15% — most content is accessible without JS, though some elements are client-rendered. The 9.6× token bloat ratio falls within the normal range, though there is room to trim navigation, footer, and script overhead. Zero schema blocks puts this site at a disadvantage in knowledge graph and AI-answer pipelines that rely on explicit structured data. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.

65
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (50) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 7 snapshots
Feb 23 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than esphome.io?
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)66 × 0.40 = 26.4
⚡ Performance (20% weight)80 × 0.20 = 16.0
🏗️ Architecture & Trust (15% weight)70 × 0.15 = 10.5
Weighted sum = 12.5 + 26.4 + 16.0 + 10.5
Global SEODiff Score = 65 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
94
Rendering
avg 93
45
Structure
avg 35
0
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 6%
Rank #58426
+33 pts
Gap
AI (ACRI)
Top 38%
Score 68/100

esphome.io punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why esphome.io ranks here

Tech stackCustom / Proprietary
Industry
RenderingHybrid
Schema coverage0 blocks
Token bloat9.6×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

32 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

121 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 3
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://esphome.io/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ➖ Hreflang tags — N/A (single language site)
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — ESPHome
  • ✓ og:description — Smart Home Made Simple. ESPHome turns ESP32, ESP8266, and RP2040 microcontrollers into fully-featured smart home devices.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

66/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 15%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 45/100 — Fair
Structured Elements 18 elements (18 lists, 0 rows, 0 headers)
Total Words290
Raw Density6.2%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

47
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability47/100 — AI models can partially extract answers from this page
Crawl CostLow (10/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

10%
🗑️ 90%
Useful Content (2.3 KB)Bloat (19.8 KB)
Token Bloat Ratio9.6× — Normal

Multimodal Readiness

Visual Context60% Optimized for Vision
Image Alt Coverage3 / 5 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 89.6% · SNR: 0.12 · Signal: 588 / Noise: 5057 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of esphome.io and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
ESPHome is a platform for creating custom firmware for smart home devices, focusing on performance, stability, and ease of use.
Target Audience
Smart home enthusiasts, DIY electronics hobbyists, IoT developers, and users of ESP32 and ESP8266 devices.
Pricing Model
Open source and free to use. Paid tiers are available for advanced features and support.
🔗 Integration Partners
MQTTZigbeeBluetoothWeb server
🏆 Competitive Moat
AI-powered component management and automated optimization for ESP32 and ESP8266 devices, resulting in faster builds, smaller firmware, and improved device stability.
📊 Content Depth
8/10
🔄 Programmatic SEO Signals
Integration directory pagesTemplate comparison pages
⚡ Key Pain Points
• Complex component management
• Slow build times
• Large firmware sizes
• Device instability
• Lack of structured FAQ schema
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

AI-Readiness Score50/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time552 ms
Raw HTML Size22.1 KB
Visible Text Size2.3 KB

Performance & Speed

80/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

552 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

215
DOM nodes
22 KB
HTML payload
Lean page — fast for bots and users

🗄️ Cache & CDN

  • ✓ Cache-Control header → public,max-age=0,must-revalidate
  • ✓ CDN cache status → DYNAMIC
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

70/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://esphome.io/sitemap-index.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

15
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 42/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for esphome.io
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/esphome.io" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=esphome.io" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 73 pages · Deep-10

Homepage ACRI
42
Single-page score
+11
Subpages outperform homepage
Δ delta
Site-Wide ACRI
53
Avg across 73 pages · Range 0–77
Topical Cohesion
10%
Topical Drift
TF-IDF cosine similarity
Total Words
107749
Avg Bloat
36.9×
Page Type ACRI Token Bloat Words Status
https://esphome.io/changelog/
Changelog - ESPHome - Smart Home Made Simple
pricing 77 7.8× 8704 💰 Pricing
https://esphome.io/components/api/
Native API Component - ESPHome - Smart Home Made Simple
docs 67 16.8× 3600
https://esphome.io/guides/faq/
Frequently Asked Questions - ESPHome - Smart Home Made Simple
blog 67 12.8× 4568
https://esphome.io/guides/physical_device_connection/
Physically Connecting to your Device - ESPHome - Smart Home Made Simple
pricing 67 19.4× 2217 💰 Pricing
https://esphome.io/guides/supporters/
Contributors - ESPHome - Smart Home Made Simple
pricing 67 11.4× 6223 💰 Pricing
https://esphome.io/changelog/2021.10.0/
ESPHome 2021.10.0 - 20th October 2021 - ESPHome - Smart Home Made Simple
docs 67 15.5× 3318
https://esphome.io/changelog/2024.6.0/
ESPHome 2024.6.0 - 19th June 2024 - ESPHome - Smart Home Made Simple
docs 67 17.0× 3011
https://esphome.io/changelog/2025.2.0/
ESPHome 2025.2.0 - 19th February 2025 - ESPHome - Smart Home Made Simple
pricing 67 15.2× 3284 💰 Pricing
https://esphome.io/changelog/2023.12.0/
ESPHome 2023.12.0 - 20th December 2023 - ESPHome - Smart Home Made Simple
docs 67 19.5× 2483
https://esphome.io/guides/migrate_sonoff_tasmota/
Migrating from Tasmota - ESPHome - Smart Home Made Simple
blog 62 73.2× 530
https://esphome.io/guides/cli/
Command Line Interface - ESPHome - Smart Home Made Simple
blog 62 31.9× 1446
https://esphome.io/guides/troubleshooting/
Troubleshooting - ESPHome - Smart Home Made Simple
blog 62 36.7× 1152
https://esphome.io/guides/yaml/
YAML Configuration in ESPHome - ESPHome - Smart Home Made Simple
blog 62 24.0× 2020
https://esphome.io/guides/security_best_practices/
Security Best Practices - ESPHome - Smart Home Made Simple
blog 62 21.8× 2563
https://esphome.io/guides/setting_up_rmt_devices/
Setting up RMT Devices - ESPHome - Smart Home Made Simple
blog 62 38.4× 1099
https://esphome.io/guides/devboard_as_flasher/
Using an ESP devboard as a USB-UART bridge - ESPHome - Smart Home Made Simple
blog 62 53.5× 693
https://esphome.io/guides/configuration-types/
Configuration Types - ESPHome - Smart Home Made Simple
blog 62 40.4× 984
https://esphome.io/guides/diy/
DIY Examples - ESPHome - Smart Home Made Simple
pricing 62 38.5× 1039 💰 Pricing
https://esphome.io/guides/esp32_arduino_to_idf/
ESP32 Arduino to ESP-IDF Migration Guide - ESPHome - Smart Home Made Simple
pricing 62 46.6× 886 💰 Pricing
https://esphome.io/guides/getting_started_command_line/
Getting Started with the ESPHome Command Line - ESPHome - Smart Home Made Simple
blog 62 30.5× 1430
Showing 20 of 73 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/changelog/ 40 63 0% 28.9× High JS Bloat
/guides/ 22 60 0% 69.2× High JS Bloat
/components/ 1 67 0% 16.8× High JS Bloat
/blog/ 1 0 0% 0.0× Low AI Readiness
/docs/ 1 0 0% 0.0× Low AI Readiness
/features/ 1 0 0% 0.0× Low AI Readiness
/integrations/ 1 0 0% 0.0× Low AI Readiness
/pricing/ 1 0 0% 0.0× Low AI Readiness
/faq/ 1 0 0% 0.0× Low AI Readiness
/about/ 1 0 0% 0.0× Low AI Readiness
/products/ 1 0 0% 0.0× Low AI Readiness
/case-studies/ 1 0 0% 0.0× Low AI Readiness
/contact/ 1 0 0% 0.0× Low AI Readiness
🔗
Outbound External Citations
0 unique external domains cited across 73 pages
community.home-assistant.io ×63
github.com ×63
discord.gg ×63
devices.esphome.io ×63
openhomefoundation.org ×63
developers.esphome.io ×63
home-assistant.io ×9
esphome.github.io ×4
🔄 Re-Crawl & Update 📡 Track this Domain

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🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/esphome.io

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📊 Semantic Share of Voice

How often would an AI cite esphome.io when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to esphome.io. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Esphome",
  "url": "https://esphome.io",
  "logo": "https://esphome.io/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Esphome",
  "url": "https://esphome.io",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://esphome.io/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Esphome?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Esphome does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Esphome work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Esphome."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for esphome.io:

Current Score
68
Projected Score
84
Improvement
+16 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
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