colgate.com 59 D
🛡️ SEO 44 🤖 GEO 76 ⚡ Perf 16 🏗️ Arch 94

colgate.com — Global SEODiff Score 59/100

colgate.com
📊

The AI-Readiness profile for colgate.com is strong: an ACRI of 74/100 places it ahead of 78% of domains in the index. Within the infrastructure vertical, this places colgate.com above the industry average of 58 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. With a 2.8× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. The site includes 2 schema blocks, providing adequate structured data for basic entity recognition. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

59
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (16) has the most room for improvement.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)44 × 0.25 = 11.0
🤖 AI Readiness / GEO (40% weight)76 × 0.40 = 30.4
⚡ Performance (20% weight)16 × 0.20 = 3.2
🏗️ Architecture & Trust (15% weight)94 × 0.15 = 14.1
Weighted sum = 11.0 + 30.4 + 3.2 + 14.1
Global SEODiff Score = 59 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
34
Structure
avg 36
44
Schema
avg 9
65
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 2%
Rank #15872
+21 pts
Gap
AI (ACRI)
Top 22%
Score 74/100

colgate.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why colgate.com ranks here

Tech stackAdobe Experience Manager
RenderingHybrid
Schema coverage2 blocks
Token bloat2.8×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

44/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

39 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

0 chars
Missing

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 17
  • ✓ Has <h2> headings — found 6
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.colgate.com/en-us
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✓ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Oral Health and Dental Care | Colgate®
  • ✗ og:description
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

76/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
colgate.com
58
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 34/100 — Low
Structured Elements 148 elements (148 lists, 0 rows, 0 headers)
Total Words4149
Raw Density3.6%
💡Low structure score (34/100). Your content appears as a wall of text with few structured HTML elements. You have 148 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks2 block(s) — Basic (low value for AI)

Schema Coverage Map

2/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
✅ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

65
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability65/100 — AI models can partially extract answers from this page
Crawl CostHigh (70/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

35%
🗑️ 65%
Useful Content (190.3 KB)Bloat (333.1 KB)
Token Bloat Ratio2.8× — Lean

Multimodal Readiness

Visual Context68% Optimized for Vision
Image Alt Coverage79 / 117 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

55 Entropy
Fair Token Bloat: Medium
Noise Ratio: 63.6% · SNR: 0.57 · Signal: 48713 / Noise: 85285 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/gemma-3-4b-it-qat-4bit) analyzed the extracted content of colgate.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
This tool helps teams manage their projects and sprints effectively.
Target Audience
Product managers, agile teams, scrum masters
Pricing Model
Subscription-based plans with varying features and user limits.
🏆 Competitive Moat
Advanced sprint planning and resource allocation capabilities.
📊 Content Depth
1/10
Model: mlx-community/gemma-3-4b-it-qat-4bit · Analyzed: 2026-03-01 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

AI-Readiness Score65/100
Server
CDN
HTTP Status200
Load Time2645 ms
Raw HTML Size523.4 KB
Visible Text Size190.3 KB

Performance & Speed

16/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2645 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

4273
DOM nodes
523 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=300
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

94/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.colgate.com/en-us/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

237
internal links
16
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 58/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for colgate.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/colgate.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=colgate.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 121 pages · Deep-10

Homepage ACRI
58
Single-page score
+2
Consistent readability
Δ delta
Site-Wide ACRI
60
Avg across 121 pages · Range 37–67
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
79517
Avg Bloat
68.3×
Page Type ACRI Token Bloat Words Status
https://www.colgate.com/en-us/products
Products
product 67 21.8× 5244
https://www.colgate.com/en-us/products/toothpaste
Toothpastes
product 67 26.8× 2698
https://www.colgate.com/en-us/products/mouthwash/colgate-peroxyl-mouth-sore-rinse-mild-mint
Colgate® Peroxyl® Antiseptic Rinse, Mild Mint
product 64 82.7× 537
https://www.colgate.com/en-us/products/toothpaste/ct-plaque-pro-release-fresh-mint
Colgate Total Plaque Pro Release Fresh Mint Toothpaste, 3.0oz
product 64 64.0× 710
https://www.colgate.com/en-us/products/toothpaste/colgate-maxfresh-cleanmint
Colgate Max Fresh Toothpaste with Mini Breath Strips, Clean Mint Toothpaste for Fresh Breath, 6.3 Oz Tube
product 64 64.5× 692
https://www.colgate.com/en-us/products/toothpaste/kd-bluey
Colgate Kids Licensed SUT, Bluey, 4.6oz, 1PK
product 64 64.2× 698
https://www.colgate.com/en-us/products/toothpaste/colgate-maxfresh-knockout
Colgate Max Fresh Knockout Toothpaste with Mini Breath Strips, Mint Toothpaste for Fresh Breath, 6.3 Oz Tube
product 64 62.7× 705
https://www.colgate.com/en-us/products/toothpaste/optic-white-charcoal
Colgate Optic White with Charcoal Toothpaste, Cool Mint, 4.2 Oz
product 64 55.2× 828
https://www.colgate.com/en-us/products/toothpaste/2-in-1-whitening
Colgate 2-in-1 Toothpaste and Mouthwash, 4.6 Ounce
product 64 63.3× 693
https://www.colgate.com/en-us/products/toothpaste/colgate-activated-charcoal
Colgate Essentials with Charcoal Toothpaste, 4.6 ounce
product 64 87.1× 502
https://www.colgate.com/en-us/products/toothpaste/colgate-maxfresh-smartfoam
Colgate Max Clean Smart Foam with Whitening Toothpaste, Effervescent Mint Toothpaste for Bad Breath, 6 Oz
product 64 71.1× 633
https://www.colgate.com/en-us/products/toothpaste/optic-white-advanced
Colgate Optic White Advanced Teeth Whitening Toothpaste, Sparkling White, 3.2 Oz
pricing 64 57.8× 801 💰 Pricing
https://www.colgate.com/en-us/products/toothpaste/2-in-1-icy-blast
Colgate 2-in-1 Whitening Toothpaste Gel and Mouthwash, Icy Blast - 4.6 Ounce
product 64 82.2× 531
https://www.colgate.com/en-us/products/toothpaste/kd-cavity-protection
Colgate Kids Toothpaste with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 2+, Mild Bubble Fruit Flavor, 4.6 Ounce
product 64 61.0× 743
https://www.colgate.com/en-us/products/toothpaste/ow-purple
Colgate Optic White Purple Toothpaste for Teeth Whitening, Mint Paste, 4.2 Oz
product 64 55.2× 830
https://www.colgate.com/en-us/products/toothpaste/ct-whitening-sensitive-teeth-relief
Colgate Total Whitening Toothpaste, 5.1 oz
product 64 64.8× 701
https://www.colgate.com/en-us/products/toothpaste/ct-whitening-plaque-pro-release
Colgate Total Plaque Pro-Release Whitening Toothpaste, 3.0oz
product 64 63.9× 693
https://www.colgate.com/en-us/products/toothpaste/ct-advanced-deep-clean
Colgate Total Deep Clean Toothpaste, 5.1 oz
product 64 62.3× 714
https://www.colgate.com/en-us/products/toothpaste/colgate-total-whitening-charcoal-paste
Colgate Total Whitening + Charcoal Toothpaste, 5.1 oz
product 64 62.7× 723
https://www.colgate.com/en-us/products/toothpaste/colgate-total-gum-protect-toothpaste
Colgate Total Gum Protect Toothpaste 3oz Whitening
product 64 66.4× 677
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/en-us/ 111 62 0% 73.4× High JS Bloat
/docs/ 1 37 0% 5.0× High JS Bloat
/blog/ 1 37 0% 5.0× High JS Bloat
/about/ 1 37 0% 5.0× High JS Bloat
/integrations/ 1 37 0% 5.0× High JS Bloat
/faq/ 1 64 0% 75.4× High JS Bloat
/products/ 1 37 0% 5.0× High JS Bloat
/features/ 1 37 0% 5.0× High JS Bloat
/pricing/ 1 37 0% 5.0× High JS Bloat
/case-studies/ 1 37 0% 5.0× High JS Bloat
/contact/ 1 37 0% 5.0× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/colgate.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to colgate.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
colgate.com (this site) 58 74 Adobe Experience Manager 2.8× 2
thanet.gov.uk 83 89 WordPress 2.7× 2 Compare →
antikavion.cz 83 86 Custom / Proprietary 2.4× 2 Compare →
tsurumai-hobby.jp 83 86 Custom / Proprietary 2.2× 2 Compare →
automag.ro 83 85 Custom / Proprietary 1.6× 2 Compare →
motherwellfc.co.uk 83 88 WordPress 2.8× 3 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite colgate.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to colgate.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Colgate?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Colgate does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Colgate work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Colgate."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for colgate.com:

Current Score
74
Projected Score
77
Improvement
+3 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history