cigna.com 67 C
🛡️ SEO 45 🤖 GEO 69 ⚡ Perf 79 🏗️ Arch 83

cigna.com — Global SEODiff Score 67/100

cigna.com
📊

With a solid 69/100 ACRI, cigna.com is well-positioned for AI search — better than 64% of sites in the Radar. In the healthcare sector, cigna.com outperforms the average (58), suggesting strong competitive positioning in AI search. A ghost ratio of 15% indicates a mixed rendering strategy where core content loads server-side but interactive sections rely on JavaScript. The 11.6× token bloat ratio falls within the normal range, though there is room to trim navigation, footer, and script overhead. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

67
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (45) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
Does your site score higher than cigna.com?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)45 × 0.25 = 11.2
🤖 AI Readiness / GEO (40% weight)69 × 0.40 = 27.6
⚡ Performance (20% weight)79 × 0.20 = 15.8
🏗️ Architecture & Trust (15% weight)83 × 0.15 = 12.4
Weighted sum = 11.2 + 27.6 + 15.8 + 12.4
Global SEODiff Score = 67 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
94
Rendering
avg 93
46
Structure
avg 36
2
Schema
avg 9
55
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.6%
Rank #6324
+36 pts
Gap
AI (ACRI)
Top 36%
Score 69/100

cigna.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why cigna.com ranks here

Tech stackExpress
Industryhealthcare
RenderingHybrid
Schema coverage1 blocks
Token bloat11.6×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

45/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

52 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

139 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 2
  • ✓ Has <h2> headings — found 4
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Cigna Healthcare | Health Insurance and Dental Plans
  • ✓ og:description — Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, and international health insurance.
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

69/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the healthcare sector, agedcarefind.com.au (ACRI: 86) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
cigna.com
50
Your ACRI Score
86
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. agedcarefind.com.au has schema coverage of 4 blocks and uses Custom / Proprietary. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 15%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 46/100 — Fair
Structured Elements 138 elements (138 lists, 0 rows, 0 headers)
Total Words2155
Raw Density6.4%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

46
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability46/100 — AI models can partially extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

8%
🗑️ 92%
Useful Content (20.5 KB)Bloat (217.6 KB)
Token Bloat Ratio11.6× — Normal

Multimodal Readiness

Visual Context0% Optimized for Vision
Image Alt Coverage0 / 11 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Only 0% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 91.4% · SNR: 0.09 · Signal: 5259 / Noise: 55715 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

A local LLM (mlx-community/Qwen2.5-7B-Instruct-4bit) analyzed the extracted content of cigna.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Health insurance plans including medical and dental
Target Audience
Individuals, employers, and international clients
Pricing Model
Not explicitly stated, but likely varies by plan
🛡️ Compliance Standards
SOC2HIPAA
Model: mlx-community/Qwen2.5-7B-Instruct-4bit · Analyzed: 2026-02-25 · Data extracted from the site’s main content via strict JSON prompting.

🔧 Tech Stack

FrameworkExpress
AI-Readiness Score55/100
Server
CDN
HTTP Status200
Load Time85 ms
Raw HTML Size238.2 KB
Visible Text Size20.5 KB

Performance & Speed

79/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

85 ms
Excellent — server responds instantly

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

906
DOM nodes
238 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=0, s-maxage=2678400, must-revalidate
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

83/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.cigna.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

103
internal links
10
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 50/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for cigna.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/cigna.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=cigna.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1001 pages · Deep-10

Homepage ACRI
50
Single-page score
+14
Subpages outperform homepage
Δ delta
Site-Wide ACRI
65
Avg across 1001 pages · Range 29–90
Topical Cohesion
20%
Topical Drift
TF-IDF cosine similarity
Total Words
1207696
Avg Bloat
39.5×
RAG Fractures [?]
9
⚠️
9 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 9 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.cigna.com/es-us/employers/insights/informed-on-reform/faq
Informed on Reform: Preguntas frecuentes | Cigna Healthcare
pricing 90 4.9× 9215 💰 Pricing
https://www.cigna.com/employers/insights/informed-on-reform/faq
Informed on Reform FAQs | Cigna Healthcare
pricing 85 5.7× 7222 💰 Pricing
https://www.cigna.com/individuals-families/member-guide/customer-forms/cigna-in-california
Cigna Healthcare in California | Cigna Healthcare
pricing 85 9.4× 4913 💰 Pricing
https://www.cigna.com/individuals-families/shop-plans/transparency-in-coverage
Qualified Health Plan (QHP) Transparency in Coverage | Cigna Healthcare
pricing 85 9.3× 4966 💰 Pricing
https://www.cigna.com/individuals-families/member-guide/eligible-expenses
HSA, HRA, & FSA Eligible Items & Expenses | Cigna Healthcare
pricing 85 5.6× 9363 💰 Pricing
https://www.cigna.com/es-us/employers/insights/informed-on-reform/employer-mandate
Mandato del empleador según la Ley del Cuidado de Salud a Bajo Precio (ACA) | Cigna Healthcare
pricing 75 14.4× 2459 💰 Pricing
https://www.cigna.com/es-us/employers/insights/informed-on-reform/hipaa-fact-sheet
Folleto informativo de la ley HIPAA | Cigna Healthcare
pricing 75 17.3× 1901 💰 Pricing
https://www.cigna.com/es-us/employers/insights/creating-a-health-care-benefits-strategy
5 pasos para crear una estrategia de beneficios saludables | Cigna Healthcare
pricing 75 15.9× 2469 💰 Pricing
https://www.cigna.com/employers/insights/demystifying-health-insurance
Health Insurance Glossary for Employees | Cigna Healthcare
pricing 75 16.7× 2102 💰 Pricing
https://www.cigna.com/es-us/health-care-providers/resources/language-assistance-services
Recursos y servicios de asistencia idiomática para proveedores | Cigna Healthcare
pricing 75 18.1× 2008 💰 Pricing
https://www.cigna.com/es-us/employers/insights/demystifying-health-insurance
Glosario de los seguros de salud para empleados | Cigna Healthcare
pricing 75 13.9× 2582 💰 Pricing
https://www.cigna.com/es-us/employers/insights/informed-on-reform/reporting-requirements
Requisitos de reportes de la ley ACA | Cigna Healthcare
blog 75 16.7× 2030
https://www.cigna.com/individuals-families/member-guide/
Member Guide | Cigna Healthcare
pricing 75 11.0× 5642 💰 Pricing
https://www.cigna.com/employers/insights/creating-a-health-care-benefits-strategy
How to Create a Healthy Benefits Strategy | Cigna Healthcare
pricing 72 18.4× 2049 💰 Pricing
https://www.cigna.com/es-us/employers/insights/informed-on-reform/cost-sharing
Límites de costos compartidos según la Ley del Cuidado de Salud a Bajo Precio (ACA) | Cigna Healthcare
pricing 72 19.9× 1669 💰 Pricing
https://www.cigna.com/employers/insights/informed-on-reform/employer-mandate
ACA Employer Mandate Requirements | Cigna Healthcare
pricing 72 17.4× 1974 💰 Pricing
https://www.cigna.com/es-us/knowledge-center/health-insurance-for-children
Entender los planes de seguro de salud para niños | Cigna Healthcare
pricing 72 19.8× 2067 💰 Pricing
https://www.cigna.com/knowledge-center/copays-deductibles-coinsurance
Copays, Deductibles, and Coinsurance | Cigna Healthcare
pricing 72 20.0× 2073 💰 Pricing
https://www.cigna.com/knowledge-center/full-coverage-dental-insurance
Full Coverage Dental Insurance | Cigna Healthcare
pricing 72 18.9× 2178 💰 Pricing
https://www.cigna.com/knowledge-center/how-does-dental-insurance-work
How Does Dental Insurance Work? | Cigna Healthcare
pricing 72 19.1× 2150 💰 Pricing
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/es-us/ 358 66 0% 32.6× High JS Bloat
/knowledge-center/ 86 67 0% 27.9× High JS Bloat
/employers/ 28 68 0% 33.0× High JS Bloat
/individuals-families/ 25 72 0% 17.8× High JS Bloat
/health-care-providers/ 3 67 0% 33.2× High JS Bloat
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/cigna.com

Get your free API key — 100 requests/month included.

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🎭

Bait & Switch Delta

B 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

54
Homepage ACRI
50
Inner Avg ACRI
+4
ACRI Delta
40%
Homepage Ghost
40%
Inner Avg Ghost
13
Drift Score [?]
Worst Inner Pages
44 40% blog https://www.cigna.com/employers/insights/topic-cdhp
44 40% blog https://www.cigna.com/employers/insights/informed-on-reform/news
44 40% blog https://www.cigna.com/es-us/employers/insights/informed-on-reform/news
🛡️

E-E-A-T Trust Signals

D 35/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
🔗

Citation Profile

24 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

196
Total Links
24
Unique Domains
13.1
Avg/Page
12%
Diversity
jobs.thecignagroup.com hcpdirectory.cigna.com my.cigna.com newsroom.cigna.com newsroom.thecignagroup.com investors.cigna.com cignaforemployers.cigna.com cignaforhcp.cigna.com cignaglobal.com thecignagroup.com
🏘️ Outbound Neighborhood Trust Avg Trust: 1.7

AI trust scores for the domains cigna.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to cigna.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Cigna",
  "url": "https://cigna.com",
  "logo": "https://cigna.com/static/www-cigna-com/images/favicon.ico",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Cigna",
  "url": "https://cigna.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://cigna.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 8% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Cigna?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Cigna does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Cigna work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Cigna."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for cigna.com:

Current Score
69
Projected Score
87
Improvement
+18 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history

🧠 AI Citation Graph

How this domain is cited across the machine-readable web

2.8
AI-Trust
#1045
Global Rank
41%
Percentile
17
Inbound AI Links
13
Outbound AI Links
49
Avg Inbound ACRI
29%
Invisible Backlinks
Top AI Referrers
Domain ACRI AI-Trust Direction
nyclu.org 72 0.0 ← cites you
entnet.org 71 0.0 ← cites you
empiretoday.com 69 0.0 ← cites you
americantelemed.org 66 0.0 ← cites you
tsisolutions.us 64 0.0 ← cites you
civitaslearning.com 59 0.0 ← cites you
collegescheduler.com 57 0.0 ← cites you
pilottravelcenters.com 48 0.0 ← cites you
pilotcompany.com 48 0.0 ← cites you
thecignagroup.com 46 0.0 ← cites you
View Full AI-Trust Leaderboard →