thespinoff.co.nz 56 D
🛡️ SEO 37 🤖 GEO 69 ⚡ Perf 22 🏗️ Arch 100

thespinoff.co.nz — Global SEODiff Score 56/100

thespinoff.co.nz
📊

At 66/100, the ACRI for thespinoff.co.nz indicates strong fundamentals in AI extractability, surpassing the majority of indexed sites. Compared to other social sites (avg score: 57), thespinoff.co.nz performs above the benchmark, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A tight 3.8× token bloat ratio reflects disciplined markup: minimal noise between the crawler and the content it needs. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

56
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (22) has the most room for improvement.
🎯 Top Fix: Fix title tag length → +3 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
📈 ACRI Trend 3 snapshots
Feb 23 Feb 26
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than thespinoff.co.nz?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)37 × 0.25 = 9.2
🤖 AI Readiness / GEO (40% weight)69 × 0.40 = 27.6
⚡ Performance (20% weight)22 × 0.20 = 4.4
🏗️ Architecture & Trust (15% weight)100 × 0.15 = 15.0
Weighted sum = 9.2 + 27.6 + 4.4 + 15.0
Global SEODiff Score = 56 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
18
Structure
avg 36
2
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 6%
Rank #56836
+38 pts
Gap
AI (ACRI)
Top 43%
Score 66/100

thespinoff.co.nz punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why thespinoff.co.nz ranks here

Tech stackNext.js
Industrysocial
RenderingSSR
Schema coverage1 blocks
Token bloat3.8×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

37/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

141 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

127 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 8
  • ✓ Has <h2> headings — found 1
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✗ Canonical tag present
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — The Spinoff
  • ✓ og:description — A New Zealand site covering pop culture, politics and social life through features, criticism, interviews, videos and podcasts.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

69/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the social sector, plodopitomnik-sad.by (ACRI: 89) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
thespinoff.co.nz
43
Your ACRI Score
89
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. plodopitomnik-sad.by has schema coverage of 11 blocks and uses Express. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 18/100 — Poor
Structured Elements 63 elements (63 lists, 0 rows, 0 headers)
Total Words6640
Raw Density0.9%
💡Low structure score (18/100). Your content appears as a wall of text with few structured HTML elements. You have 63 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

51
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability51/100 — AI models can partially extract answers from this page
Crawl CostHigh (85/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

26%
🗑️ 74%
Useful Content (156.7 KB)Bloat (443.0 KB)
Token Bloat Ratio3.8× — Lean

Multimodal Readiness

Visual Context99% Optimized for Vision
Image Alt Coverage142 / 143 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

30 Entropy
Poor Token Bloat: High
Noise Ratio: 73.9% · SNR: 0.35 · Signal: 40125 / Noise: 113395 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of thespinoff.co.nz and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
The Spinoff provides independent media content covering current affairs and pop culture.
Target Audience
Journalists, media professionals, readers, listeners, and viewers of independent media.
Pricing Model
Membership-based with advertising and sponsorship revenue.
🏆 Competitive Moat
Independent media organization with a strong community and diverse content offerings.
📊 Content Depth
3/10
Analyzed by SEODiff AI · 2026-03-03

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
ServerGoogle Frontend
CDN
HTTP Status200
Load Time3929 ms
Raw HTML Size599.7 KB
Visible Text Size156.7 KB

Performance & Speed

22/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

3929 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2276
DOM nodes
600 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, max-age=180
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

1
tracker scripts
1
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
doubleclick.net
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

100/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://thespinoff.co.nz/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

217
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 43/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for thespinoff.co.nz
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/thespinoff.co.nz" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=thespinoff.co.nz" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 44 pages · Deep-10

Homepage ACRI
43
Single-page score
+19
Subpages outperform homepage
Δ delta
Site-Wide ACRI
63
Avg across 44 pages · Range 44–82
Topical Cohesion
9%
Topical Drift
TF-IDF cosine similarity
Total Words
81003
Avg Bloat
28.6×
Page Type ACRI Token Bloat Words Status
https://thespinoff.co.nz/advertise
Advertise | The Spinoff
other 82 7.9× 1290
https://thespinoff.co.nz/jobs
Jobs | The Spinoff
careers 72 15.0× 715
https://thespinoff.co.nz/features/26-11-2014/sci-fi-week-orphan-black-and-learning-to-live-with-the-irresolvable-puzzle
Sci Fi Week: Orphan Black and Learning to Live With The Irresolvable Puzzle | The Spinoff
pricing 69 19.6× 2805 💰 Pricing
https://thespinoff.co.nz/features/31-10-2014/how-horror-impaled-the-small-screen
How Horror Impaled The Small Screen | The Spinoff
product 69 19.8× 2780
https://thespinoff.co.nz/features/28-11-2014/sci-fi-week-the-alien-slugs-and-porn-warriors-of-new-zealands-tv-sci-fi
Sci Fi Week: The Alien Slugs and Porn Warriors of New Zealand’s TV Sci Fi | The Spinoff
pricing 69 19.9× 2710 💰 Pricing
https://thespinoff.co.nz/features/28-10-2014/six-terrible-pitches-for-the-paul-henry-show-replacement
Six Terrible Pitches for the Paul Henry Show Replacement | The Spinoff
product 69 19.2× 2938
https://thespinoff.co.nz/features/11-11-2014/tv-autopsies-wayne-anderson-singer-of-songs
TV Autopsies – Wayne Anderson: Singer of Songs | The Spinoff
product 69 20.0× 2960
https://thespinoff.co.nz/features/18-11-2014/where-the-ad-never-ends-the-barbarism-of-contemporary-informercials
Where The Ad Never Ends: The Barbarism of Contemporary Informercials | The Spinoff
product 69 19.9× 2697
https://thespinoff.co.nz/features/10-10-2014/seven-terrible-pitches-for-tv3s-forthcoming-weekly-soap
Seven Terrible Pitches for TV3’s Weekly Soap | The Spinoff
pricing 64 20.1× 2768 💰 Pricing
https://thespinoff.co.nz/features/21-10-2014/the-case-for-24-why-its-the-00s-most-underrated-blockbuster
The Case for 24: Why it’s the ’00s Most Underrated Blockbuster | The Spinoff
pricing 64 22.2× 2477 💰 Pricing
https://thespinoff.co.nz/features/18-09-2014/an-election-only-malcolm-tucker-could-love
An Election Only Malcolm Tucker Could Love | The Spinoff
pricing 64 23.1× 2292 💰 Pricing
https://thespinoff.co.nz/features/25-11-2014/sci-fi-week-when-the-infinite-possibilities-of-the-cosmos-meet-the-art-department
Sci Fi Week: When Outer Space meets the Props Budget | The Spinoff
pricing 64 21.1× 2518 💰 Pricing
https://thespinoff.co.nz/features/13-11-2014/dance-moms-the-inhuman-price-of-perfect-form
Dance Moms: The Inhuman Price of Perfect Form | The Spinoff
pricing 64 25.3× 2204 💰 Pricing
https://thespinoff.co.nz/features/12-11-2014/a-giant-begins-to-stir-tvnzs-episodes-2015-new-season-launch
A Sleeping Giant Begins to Stir: TVNZ’s ‘Episodes 2015’ New Season Launch | The Spinoff
product 64 21.6× 2613
https://thespinoff.co.nz/features/02-10-2014/there-can-be-only-one-the-enduring-power-of-survivor
There Can Be Only One: The Enduring Power of Survivor | The Spinoff
product 64 25.9× 2063
https://thespinoff.co.nz/features/22-09-2014/doing-it-wright
Doing it Wright | The Spinoff
pricing 64 26.3× 1981 💰 Pricing
https://thespinoff.co.nz/features/04-11-2014/tuesday-talks-outlander-fandom-and-feminism
Tuesday Talks: Outlander, Fandom and Feminism. | The Spinoff
product 64 22.3× 2523
https://thespinoff.co.nz/features/30-10-2014/its-not-now-its-the-future-the-sublime-mania-of-the-mediaworks-new-season-launch
“It’s Not Now, It’s the Future!” – The Sublime Mania of the MediaWorks New Season Launch | The Spinoff
product 64 20.9× 2570
https://thespinoff.co.nz/features/08-09-2014/a-literally-haunting-tribute-to-joan-rivers
A (Literally) Haunting Tribute to Joan Rivers | The Spinoff
product 61 37.8× 1362
https://thespinoff.co.nz/features/18-09-2014/late-night-big-breakfast-season-one-obituary
Late Night Big Breakfast: Season One Obituary | The Spinoff
product 61 32.9× 1529
Showing 20 of 44 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/features/ 38 63 1% 27.9× Bot Blocked
/contact/ 1 44 0% 52.1× High JS Bloat
/about-us/ 1 44 0% 40.2× High JS Bloat
/advertise/ 1 82 0% 7.9× High JS Bloat
/jobs/ 1 72 0% 15.0× High JS Bloat
/partner/ 1 61 1% 50.3× Bot Blocked
/newsletters/ 1 54 0% 31.8× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 44 pages
apps.apple.com ×44
linkedin.com ×44
twitter.com ×44
play.google.com ×44
instagram.com ×44
facebook.com ×44
youtube.com ×44
lightbox.co.nz ×21
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/thespinoff.co.nz

Get your free API key — 100 requests/month included.

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Domains with a similar tech stack, industry, and AI readiness profile to thespinoff.co.nz. Compare side-by-side.

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📊 Semantic Share of Voice

How often would an AI cite thespinoff.co.nz when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to thespinoff.co.nz. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Co",
  "url": "https://thespinoff.co.nz",
  "logo": "https://thespinoff.co.nz/logo.png",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Co",
  "url": "https://thespinoff.co.nz",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://thespinoff.co.nz/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Co?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Co does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Co work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Co."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for thespinoff.co.nz:

Current Score
66
Projected Score
79
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history