mbie.govt.nz 68 C
🛡️ SEO 50 🤖 GEO 86 ⚡ Perf 34 🏗️ Arch 93

mbie.govt.nz — Global SEODiff Score 68/100

mbie.govt.nz
📊

mbie.govt.nz shows strong AI visibility with an ACRI of 76/100, outperforming 84% of indexed domains. In the government sector, mbie.govt.nz outperforms the average (57), suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The token bloat ratio sits at a lean 1.6×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. The complete absence of JSON-LD schema is a missed opportunity: even basic Organization markup would improve how AI crawlers understand this domain. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

68
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (34) is your bottleneck.
🎯 Top Fix: Add Organization + WebSite JSON-LD → +5–8 pts
🔬 Automated SEODiff Assessment · Snapshot: Feb 25, 2026 · 📋 API
Does your site score higher than mbie.govt.nz?
Run the same 40-signal audit on your own domain — free, instant results.
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)50 × 0.25 = 12.5
🤖 AI Readiness / GEO (40% weight)86 × 0.40 = 34.4
⚡ Performance (20% weight)34 × 0.20 = 6.8
🏗️ Architecture & Trust (15% weight)93 × 0.15 = 13.9
Weighted sum = 12.5 + 34.4 + 6.8 + 13.9
Global SEODiff Score = 68 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
79
Structure
avg 35
0
Schema
avg 10
50
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 50%+
Rank #988019
-82 pts
Gap
AI (ACRI)
Top 16%
Score 76/100

mbie.govt.nz ranks much higher on Google (Tranco Top 50%+) than in AI search (Top 16%). This is the 'Invisible Giant' pattern — implement the patches above to close the AI gap. ACRI measures technical crawler readiness. Read the methodology →

Why mbie.govt.nz ranks here

Tech stackCustom / Proprietary
Industrygovernment
RenderingSSR
Schema coverage0 blocks
Token bloat1.6×

Fastest improvements

  • Add basic Organization and WebSite JSON-LD to fix “0 schema blocks” (see Schema Coverage).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

50/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

52 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

131 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 5
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.mbie.govt.nz/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-NZ
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✗ og:title
  • ✗ og:description
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

86/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the government sector, gep.com (ACRI: 83) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
mbie.govt.nz
71
Your ACRI Score
83
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. gep.com has schema coverage of 3 blocks and uses Drupal. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 79/100 — Good
Structured Elements 419 elements (419 lists, 0 rows, 0 headers)
Total Words2256
Raw Density18.6%

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks0 — No JSON-LD detected

Schema Coverage Map

0/7 schema types detected
❌ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

68
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability68/100 — AI models can partially extract answers from this page
Crawl CostMedium (50/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

62%
🗑️ 38%
Useful Content (123.0 KB)Bloat (77.8 KB)
Token Bloat Ratio1.6× — Lean

Multimodal Readiness

Visual Context100% Optimized for Vision
Image Alt Coverage18 / 18 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

85 Entropy
Good Token Bloat: Low
Noise Ratio: 38.7% · SNR: 1.58 · Signal: 31494 / Noise: 19915 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score50/100
Servernginx
CDN
HTTP Status200
Load Time2298 ms
Raw HTML Size200.8 KB
Visible Text Size123.0 KB

Performance & Speed

34/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2298 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

1429
DOM nodes
201 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → public, must-revalidate, max-age=300
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

93/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.mbie.govt.nz/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

433
internal links
26
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-NZ
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 71/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for mbie.govt.nz
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/mbie.govt.nz" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=mbie.govt.nz" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 2 pages · Deep-10

Homepage ACRI
71
Single-page score
-22
Severe hidden bloat
Δ delta
Site-Wide ACRI
49
Avg across 2 pages · Range 49–49
🔍
Hidden Bloat Detected

Homepage scores 71, but internal pages average only 49 — a -22-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
0%
Topical Drift
TF-IDF cosine similarity
Total Words
698
Avg Bloat
119.3×
Ext. Citations
15
Page Type ACRI Token Bloat Words Status
https://mbie.govt.nz/about
About | Ministry of Business, Innovation & Employment
about 49 116.2× 354
https://mbie.govt.nz/case-studies
Case studies | Hei tauira | Ministry of Business, Innovation & Employment
pricing 49 122.4× 344 💰 Pricing
🔗
Outbound External Citations
15 unique external domains cited across 2 pages
employment.govt.nz ×2
majorevents.govt.nz ×2
building.govt.nz ×2
nzpam.govt.nz ×2
immigration.govt.nz ×2
consumerprotection.govt.nz ×2
youtube.com ×2
govt.nz ×2
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/mbie.govt.nz

Get your free API key — 100 requests/month included.

🔗 Similar government Sites

Domains with a similar tech stack, industry, and AI readiness profile to mbie.govt.nz. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
mbie.govt.nz (this site) 71 76 Custom / Proprietary 1.6× 0
nonprofitlocator.org 71 76 Custom / Proprietary 1.7× 0 Compare →
risk-strategies.com 71 76 Custom / Proprietary 1.9× 0 Compare →
statice.is 72 77 Custom / Proprietary 1.5× 0 Compare →
corkcity.ie 71 76 Custom / Proprietary 2.2× 0 Compare →
chathamcountyga.gov 73 78 Custom / Proprietary 1.7× 0 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to mbie.govt.nz. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Govt",
  "url": "https://mbie.govt.nz",
  "logo": "https://mbie.govt.nz/resources/themes/mbie/dist/apple-touch-icon.png?m=1771846169",
  "sameAs": []
}
</script>
Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Govt",
  "url": "https://mbie.govt.nz",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://mbie.govt.nz/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Govt?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Govt does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Govt work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Govt."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for mbie.govt.nz:

Current Score
76
Projected Score
89
Improvement
+13 pts
Add Organization schema +6 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history