ing.com.au shows strong AI visibility with an ACRI of 72/100, outperforming 73% of indexed domains. Within the finance vertical, this places ing.com.au above the industry average of 57 —, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. With a 3.8× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. Robots.txt grants unrestricted access to the key AI user-agents, which is the strongest starting position for AI visibility.
🧮 Score Transparency — How is this calculated?
📊 ACRI Sub-Scores (AI Readiness Detail)
ing.com.au punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →
Why ing.com.au ranks here
Fastest improvements
- You’re already in decent shape — the next moat is monitoring drift over time.
- Create an
llms.txtfile so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt → - Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
Traditional SEO
55/100 25 % of Global Score 🟢 High Confidence📝 Title Tag
Optimal range: 30–60 characters for SERP display.
📋 Meta Description
Optimal range: 120–160 characters for snippet control.
🔤 Heading Hierarchy
- ✓ Exactly 1 <h1> tag — found 1
- ✓ Has <h2> headings — found 13
- ✗ <h2> not before <h1>
🔍 Indexability
- ✓ Canonical tag present →
https://www.ing.com.au/ - ✓ No noindex directive
- ✓ Meta viewport set
- ✓ HTML lang attribute →
en - ✗ Hreflang tags
- ✓ Googlebot allowed by robots.txt
🌐 Social / OpenGraph
- ✓ og:title — ING Bank Australia
- ✓ og:description — Everyday bank accounts and savings accounts. Great rates on home loans, personal loans, credit cards, insurance and superannuation. Do your thing with ING.
- ✓ og:image — preview
- ✗ twitter:card
📐 How the SEO Pillar score is calculated
SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)
Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.
AI Readiness / GEO
73/100 40 % of Global Score 🟢 High ConfidenceThis pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.
Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.
🤖 Bot Access Matrix
📊 Structure & Information Density Docs
🏷️ Schema Health Docs
Schema Coverage Map
📐 AI Efficiency Metrics Docs
Token Bloat Research
Multimodal Readiness
TDM Rights
🔥 Structural Entropy Check Research
🔬 AI-Crawler Simulation
See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
AI Answer Preview
NEWSee how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.
🔧 Tech Stack
Performance & Speed
27/100 20 % of Global Score 🟢 High Confidence⏱️ Time to First Byte
Google considers <200 ms "good". AI crawlers may have even shorter timeouts.
📦 Page Weight
DOM nodes
HTML payload
🗄️ Cache & CDN
- ✓ Cache-Control header →
private, max-age=0 - ✗ CDN cache status
- ✗ CDN detected
🔬 Tracker Tax
tracker scripts
third-party domains
token overhead
📐 How the Performance Pillar score is calculated
Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)
TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.
Architecture & Trust
96/100 15 % of Global Score 🟢 High Confidence🗺️ Sitemap & Robots
- ✓ Sitemap declared in robots.txt →
https://www.ing.com.au/sitemap.xml - ✓ Googlebot allowed
- ✓ GPTBot allowed
- ✓ ClaudeBot allowed
🔗 Linking
internal links
external links
🔒 Security & Trust
- ✓ HSTS header (Strict-Transport-Security)
- ✓ Content-Security-Policy header
- ✓ HTTP status 200 OK (got 200)
♿ Accessibility Signals
- ✓ HTML lang attribute → en
- ✓ Meta viewport for mobile
- ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated
Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)
Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.
🏅 AI-Verified Trust Badge
Your site scores 51/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.
<a href="https://seodiff.io/radar/domains/ing.com.au" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=ing.com.au" alt="AI-Verified by SEODiff" width="280" height="52"></a>
💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.
🔗 Similar finance Sites
Domains with a similar tech stack, industry, and AI readiness profile to ing.com.au. Compare side-by-side.
| Domain | ACRI | AI Score | Tech Stack | Token Bloat | Schema | |
|---|---|---|---|---|---|---|
| ing.com.au (this site) | 51 | 72 | Express | 3.8× | 1 | — |
| ingdirect.com.au | 51 | 72 | Express | 3.8× | 1 | Compare → |
| medihelp.co.za | 52 | 72 | Express | 3.9× | 1 | Compare → |
| bsonetwork.net | 52 | 72 | Express | 4.1× | 1 | Compare → |
| casiyou.net | 50 | 66 | Express | 3.5× | 1 | Compare → |
| bso.st | 53 | 71 | Express | 3.8× | 1 | Compare → |
Remediation Patches
COPY-PASTEAuto-generated code fixes tailored to ing.com.au. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Com",
"url": "https://ing.com.au",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ing.com.au/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Com?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Add your answer here — describe what Com does in 1-2 sentences."
}
},
{
"@type": "Question",
"name": "How does Com work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Explain the key features and how users interact with Com."
}
}
]
}
</script>
Projected Impact
ROI EST.If you apply the patches above, here's the estimated improvement for ing.com.au:
*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.
📋 Data Export
Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).
All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).
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