coutts.com 71 B
🛡️ SEO 58 🤖 GEO 83 ⚡ Perf 47 🏗️ Arch 92

coutts.com — Global SEODiff Score 71/100

coutts.com
📊

The AI-Readiness profile for coutts.com is strong: an ACRI of 79/100 places it ahead of 91% of domains in the index. Within the finance vertical, this places coutts.com above the industry average of 57 —, suggesting strong competitive positioning in AI search. Content is delivered server-side, meaning bots and AI agents can parse the full page without executing JavaScript. With a 2.0× bloat ratio, the page delivers its content without excessive boilerplate, giving AI systems a clean extraction path. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

71
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Performance (47) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Feb 26, 2026 · 📋 API
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)83 × 0.40 = 33.2
⚡ Performance (20% weight)47 × 0.20 = 9.4
🏗️ Architecture & Trust (15% weight)92 × 0.15 = 13.8
Weighted sum = 14.5 + 33.2 + 9.4 + 13.8
Global SEODiff Score = 71 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
97
Rendering
avg 93
62
Structure
avg 35
42
Schema
avg 10
65
Tech Stack
avg 64
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 15%
Rank #152727
-6 pts
Gap
AI (ACRI)
Top 9%
Score 79/100

coutts.com is more visible to Google than to AI models. There's room to improve AI discoverability to match your search reputation. ACRI measures technical crawler readiness. Read the methodology →

Why coutts.com ranks here

Tech stackAdobe Experience Manager
Industryfinance
RenderingHybrid
Schema coverage1 blocks
Token bloat2.0×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

50 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

146 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 4
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.coutts.com/coutts.html
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✗ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Wealth Management | Investment Management | Coutts
  • ✓ og:description — Explore Coutts, where exceptional service and strong client relationships drive tailored wealth management solutions that meet your unique needs.
  • ✗ og:image
  • ✗ twitter:card
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

83/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the finance sector, unlimit.com (ACRI: 82) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
coutts.com
63
Your ACRI Score
82
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. unlimit.com has schema coverage of 1 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 10%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 62/100 — Good
Structured Elements 80 elements (80 lists, 0 rows, 0 headers)
Total Words699
Raw Density11.4%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

73
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability73/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

50%
🗑️ 50%
Useful Content (78.7 KB)Bloat (78.8 KB)
Token Bloat Ratio2.0× — Lean

Multimodal Readiness

Visual Context52% Optimized for Vision
Image Alt Coverage13 / 25 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

75 Entropy
Good Token Bloat: Low
Noise Ratio: 50.0% · SNR: 1.00 · Signal: 20150 / Noise: 20183 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…

🔧 Tech Stack

AI-Readiness Score65/100
Server
CDN
HTTP Status200
Load Time1517 ms
Raw HTML Size157.6 KB
Visible Text Size78.7 KB

Performance & Speed

47/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

1517 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

935
DOM nodes
158 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=900, public
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

92/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.coutts.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

82
internal links
7
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✓ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 63/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for coutts.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/coutts.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=coutts.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 2 pages · Deep-10

Homepage ACRI
63
Single-page score
-2
Consistent readability
Δ delta
Site-Wide ACRI
62
Avg across 2 pages · Range 59–64
Topical Cohesion
2%
Topical Drift
TF-IDF cosine similarity
Total Words
1180
Avg Bloat
56.1×
Ext. Citations
6
Page Type ACRI Token Bloat Words Status
https://coutts.com/contact
Contact us | Coutts
pricing 64 36.2× 839 💰 Pricing
https://coutts.com/about
Why Join Coutts | Wealth Management | Private Banking
pricing 59 76.0× 341 💰 Pricing
🔗
Outbound External Citations
6 unique external domains cited across 2 pages
bcorporation.uk ×2
instagram.com ×2
fscs.org.uk ×2
facebook.com ×2
linkedin.com ×2
jobs.coutts.com ×2
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/coutts.com

Get your free API key — 100 requests/month included.

🔗 Similar finance Sites

Domains with a similar tech stack, industry, and AI readiness profile to coutts.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
coutts.com (this site) 63 79 Adobe Experience Manager 2.0× 1
dcu.org 64 74 Adobe Experience Manager 2.5× 1 Compare →
vwfs.de 61 76 Adobe Experience Manager 2.6× 1 Compare →
scotiawealthmanagement.com 63 74 Adobe Experience Manager 2.0× 0 Compare →
cloud.us 64 78 Adobe Experience Manager 3.4× 1 Compare →
citrix.com 64 78 Adobe Experience Manager 3.4× 1 Compare →
Compare All 5 Similar Sites →
🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to coutts.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Coutts",
  "url": "https://coutts.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://coutts.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Coutts?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Coutts does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Coutts work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Coutts."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for coutts.com:

Current Score
79
Projected Score
86
Improvement
+7 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history