zillow.com vs walkme.com — AI Visibility Gap

📊 Evidence Dashboard

Evidence Score

86/100

Composite (retrieval 50% + hallucination 30% + bloat 10% + rank 10%)

Retrieval Mismatch

100%

3/3 queries returned a competitor instead

Hallucination Rate

88%

1/8 fields extracted correctly

Token Bloat

165x

HTML tokens per useful content token

🔍 Shadow RAG Probe Results

Each query was run against our FAISS-indexed corpus of 100,000+ domains. The table shows who the retrieval pipeline cited as the top answer.

Query	Type	Top Retrieved	ACRI	Result
What is Zillow?	entity	walkme.com	74	⚠ Mismatch
What features does Zillow offer?	product	walkme.com	74	⚠ Mismatch
best online platform for enterprise	comparison	walkme.com	74	⚠ Mismatch

🔧 Remediation Checklist for zillow.com

Prioritized technical fixes to reclaim AI citation share. Total estimated effort: 1–3 engineering sprints.

1

Reduce 165x token bloat to under 3x

Your page sends 165 tokens of HTML for every token of useful content. AI crawlers waste context window on navigation, scripts, and boilerplate. Serve a clean semantic layer.

Impact: critical
```

<link rel="alternate" type="application/ld+json" href="/structured-data.json">

```

2

Add comprehensive JSON-LD structured data

Only 0 schema types detected. Add Organization, Product/Service, FAQ, and Breadcrumb schemas to give AI extractors ground truth.

Impact: high

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "zillow.com",
  "url": "https://zillow.com",
  "description": "..."
}
</script>

3

Fix 75% rendering gap (JS-only content)

Content that only appears after JavaScript execution is invisible to most AI crawlers. Implement SSR or prerendering for critical content sections.

Impact: high
```
// Next.js: Switch from client-side to SSR
// Replace: export default function Page() { ... }
// With:
export async function getServerSideProps() {
  return { props: { data: await fetchData() } }
}
```
4

Improve semantic HTML structure

Low information density. Use proper headings (H1-H3), ordered lists, definition lists, and table markup so AI can parse your content hierarchically.

Impact: medium

AI Visibility Gap Identified

Assessment: AI Visibility Gap