Issue: Missing Title Medium

Pages without a <title> element — the most important on-page SEO signal.

What this means

The page has no <title> element in its <head>. Search engines use the title tag as the primary headline in search results, and AI systems use it to understand the page's topic. Without a title, both will generate one automatically — often poorly. The JSON field is missing_title.

Detection condition

Triggered when no <title> element is found in the HTML.

Impact on scores

Severity weight: 7. Deductions: −12 on Indexability, −14 on Hygiene.

Common causes

SPA rendering: Title set dynamically via JavaScript (not in initial HTML).
Template bug: Head section renders without a title due to empty variable.
Missing head tags: Malformed HTML with no proper <head> section.

How to fix

Add a unique, descriptive <title> to every page. Keep titles between 15–70 characters. Include the primary keyword and make each page's title unique.