Hreflang tags tell search engines which language/region a page targets and link to alternate versions. Common mistakes include forgetting the self-referencing entry (the page must include an hreflang pointing to itself) and using duplicate language codes. The JSON field is hreflang_invalid.
<link rel="alternate" hreflang="en" href="https://example.com/page" /> <link rel="alternate" hreflang="es" href="https://example.com/es/page" /> <link rel="alternate" hreflang="x-default" href="https://example.com/page" />
x-default as a fallback.