Fix: Missing Product/Service Schema

What this means

Your product or service pages lack Product, SoftwareApplication, or Service schema. Without it, AI crawlers must infer what you sell from unstructured text — often incorrectly.

Why it matters

Product/Service schema is worth +40 points on the Schema Score. Combined with Organization schema (+40), it can take you from 0 to 80. It directly tells AI systems your product names, descriptions, pricing, and features in machine-readable form.

SaaS product (SoftwareApplication)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Your Product Name",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "description": "Brief product description",
  "url": "https://yoursite.com/product",
  "offers": {
    "@type": "Offer",
    "price": "29.00",
    "priceCurrency": "USD",
    "priceValidUntil": "2027-12-31"
  }
}
</script>

Physical product (Product)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "image": "https://yoursite.com/product.jpg",
  "brand": { "@type": "Brand", "name": "Your Brand" },
  "offers": {
    "@type": "Offer",
    "price": "99.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Service business

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Your Service Name",
  "description": "What your service does",
  "provider": {
    "@type": "Organization",
    "name": "Your Company"
  },
  "serviceType": "Consulting"
}
</script>

Shopify

Shopify generates Product schema automatically for product pages. Verify it's not overridden by your theme. For services, add custom JSON-LD in your theme's product template.

WordPress + WooCommerce

WooCommerce generates Product schema automatically. For non-commerce sites, use the Yoast or Rank Math plugin to add Service or SoftwareApplication schema.

How to validate

1. Run the Schema Coverage tool.
2. Use the Entity Schema tool to generate and validate.
3. Re-scan with SEODiff — Schema Score should jump by 40+ points.