AI Readiness Head-to-Head Comparison
Our analysis reveals ardot.gov as the clear winner over marsh.com in AI visibility — 90 to 83, a gap of 7 points. On Rendering / Hydration and Content Structure and Tech Stack Quality, ardot.gov clearly outperformed. However, marsh.com excelled in ACRI Score, Token Efficiency. Token efficiency favors marsh.com at 1.5× vs ardot.gov's bloated 13.5×. Wondering how your site compares? Run a free SEODiff scan to find out.
| Metric | ardot.gov | marsh.com | Winner |
|---|---|---|---|
| Bot Access | 100 | 100 | TIE |
| Rendering / Hydration | 100WIN | 97 | ardot.gov (+3) |
| Content Structure | 100WIN | 81 | ardot.gov (+19) |
| Schema Coverage | 42 | 42 | TIE |
| Tech Stack Quality | 85WIN | 65 | ardot.gov (+20) |
| ACRI Score | 78 | 79WIN | marsh.com (+1) |
| Token Efficiency | 37 | 97WIN | marsh.com (+60) |
| Overall AI Readiness | 90/100 | 83/100 | 🏆 ardot.gov |
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