about.google vs adroll.com
AI Readiness Head-to-Head Comparison
Our analysis reveals adroll.com as the clear winner over about.google in AI visibility — 83 to 72, a gap of 11 points. However, adroll.com excelled in Rendering / Hydration, Content Structure, Schema Coverage, ACRI Score, Token Efficiency. Token efficiency favors adroll.com at 3.9× vs about.google's bloated 9.7×. Wondering how your site compares? Run a free SEODiff scan to find out.
📊 Metric-by-Metric Breakdown
| Metric | about.google | adroll.com | Winner |
|---|---|---|---|
| Bot Access | 100 | 100 | TIE |
| Rendering / Hydration | 94 | 99WIN | adroll.com (+5) |
| Content Structure | 66 | 85WIN | adroll.com (+19) |
| Schema Coverage | 2 | 44WIN | adroll.com (+42) |
| Tech Stack Quality | 50 | 50 | TIE |
| ACRI Score | 54 | 69WIN | adroll.com (+15) |
| Token Efficiency | 56 | 85WIN | adroll.com (+29) |
| Overall AI Readiness | 72/100 | 83/100 | 🏆 adroll.com |
about.google Details
Ghost Ratio15%
Token Bloat9.7×
Schema Count1
RenderingHybrid
GPTBot✅
ClaudeBot✅
ACRI GradeD
Tech StackCustom / Proprietary
adroll.com Details
Ghost Ratio5%
Token Bloat3.9×
Schema Count2
RenderingSSR
GPTBot✅
ClaudeBot✅
ACRI GradeC
Tech StackCustom / Proprietary
🏗️ Deep Architecture Comparison
Based on 1,000-page deep crawl analysis of each domain's internal architecture.
| Architecture Metric | about.google | adroll.com |
|---|---|---|
| 🔗 Orphan Pages | 53 (98.1%) | 1002 (99.9%) |
| 📏 Avg Click Depth | 0.0 | 0.0 |
| 🧬 Entity Gap | 2 missing | 15 missing |
| 🎯 Semantic Cohesion | 24% | 15% |
| 📄 Pages Sampled | 54 | 1003 |
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